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8 Easy Steps to Writing Killer Landing Page Copy
This document outlines 8 easy steps to writing effective landing page copy: 1) Research pain points and priorities, 2) Find your voice and tone, 3) Define your unique selling proposition, 4) Determine your call to action, 5) Form your core message, 6) Add supporting evidence, 7) Write an attention-grabbing headline, and 8) Edit without mercy to ensure clarity, brevity and persuasiveness. Following this process will help create copy that converts visitors into customers.
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Similar to 8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
- 1. BuzzStream Presents: 8Easy Steps to Writing Kick-Ass Landing Page Copy @Joel Klettke Copywriter & Professional Loose Cannon http://www.businesscasualcopywriting
- 2. Copywriting isn’t about inspiration…
- 4. Science has aprocess. Effective writing does too.
- 5. 1 Research &Analysis
- 7. Pain points + Priorities
- 8.
- 9. How do theytalk about their problem?
- 10. Their stories. Theirconcerns. Their words.
- 11. You’ve probably alreadygot ‘em.
- 12. Reviews, testimonials, forums, Q&A, sales team & your emails.
- 14.
- 15. How do theytalk about their solution?
- 16.
- 17.
- 18. “A researched listof words to incorporate in your copy.” (See: http://www.portent.com/blog/copywriting/lexicon.htm)
- 19.
- 20. 2 Find YourVoice
- 21. Voice embodies values. Tone expresses them.
- 22. Voice is alwaysconsistent. Tone changes to context.
- 23.
- 24. Use “X” butnot “Y” Funny, but not crude Professional, but not cold Upbeat, but not naive
- 25. Does mean/Doesn’t mean Tone: Energetic Does mean: Upbeat: Convey passion and excitement, use action-oriented adjectives. Doesn’t mean: Excitable: Don’t overuse exclamation marks or capital letters. Exaggerated: Don’t use hyperbolic, hard-to-believe statements
- 26.
- 27. “Why should Ibuy from you?”
- 29. NOBODY WANTS: “Highquality” “Best service” “Industry-standard” “Flexible platform” “Go the extra mile”
- 30. You don’t knowyour customer, until…
- 31. You don’t knowyour customer, until… … you can finish their sentences.
- 32. “The one that________” “Without ___ I could never have ___” “They make ___ for ___ so that they can ___”
- 33. “The one thatlets you…”
- 34.
- 35.
- 36. Call to actionvalue
- 37. “I want to_________”
- 39.
- 43. 5 Form YourCore Message
- 44. “Who are they?” “What do they do?” “Who is this for?” “How does this solve my problem?” “What now?”
- 46.
- 47.
- 48. 1. Prioritize features 2. Frame through a benefit 3. Couple with an action
- 49. “Our huge databaseof nutritional information…” vs. “Quickly and accurately track your diet while on the go!”
- 50. Define the outcome! Bad: “Make your X more effective.” Good: “Increase leads and sales.”
- 52.
- 53.
- 54. Shorter copy when… Low anxiety Low cost Low commitment
- 55. Longer copy when… High anxiety High cost High commitment
- 56. Let awareness shapeyour message.
- 57. 1. Most aware 2. Aware, not convinced 3. Preference forming 4. Aware of problem & possible need 5. Don’t know they need it http://copyhackers.com/product/handbook-how-to-write-a-long-form-sales-letter-page/
- 59.
- 60. Every emotional claimneeds rational support.
- 61. Specific claim? Specificproof!
- 63. “Before coming to_____, … They helped us _____ … Now, we can _____.”
- 64. 2 Part Mini-Series: “Testify! How to Wield the Power of Your Brand Testimonials” http://www.iacquire.com/blog/testify-how-to-wield-the- power-of-your-brand-testimonials
- 65.
- 70. 7 Write YourHeadline
- 71. Reinventing the wheel is a massive waste of time.
- 72. 1. Strongest painpoint 2. Key benefit 3. Highly desirable outcome
- 73. Think of yourheadline as a promise.
- 74.
- 77. “Turn [Problem] Into[HDO]”
- 78. “The Only [Phrase]That Will [HDO] for [Target Customer]”
- 79. “Get the [RarelySeen Adjective] Power of [What Your Product Does] Without [Pain]”
- 80. Use sub-headlines to… Clarify Confirm Convince
- 83. 8 Edit (WithoutMercy)
- 84. 3 Levels: Language,Layout, Message
- 85. Language Typos Grammar Word choice
- 86. Layout Scan-ability Readability Context
- 87. Message Clarity Brevity Persuasiveness
- 88. There’s a checklist! (You're welcome.) http://businesscasualcopywriting.com/handy-landing-page-copy-editing-checklist/
- 89.
- 90. Thank you! Designby @JoelKlettke
- 91. Brought to youby: BuzzStream Blogger & Influencer Outreach www.BuzzStream.com