8secondspresconversion 02
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8Seconds provides an automated real-time email optimization platform that: 1. Generates multiple versions of emails using different content combinations. 2. Identifies the highest performing content based on click-through rates from initial recipients. 3. Automatically sends the best performing content to the remainder of the audience.
![Optimize by any segmentation
Gender
Age
CTA
Geography
Mobile vs. Desktop
Or any segmentation
available in the database
CTA
Simply include the segment in the code generated by the
8Seconds Optimizer and 8Seconds will optimize by segment
[gender], [location], ...
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8secondspresconversion 02
- 1. Automated Real-Time Creative Content Optimization 8Seconds bvba Corda Campus Hasselt Kempische Steenweg 293/6 3500 Hasselt, Belgium ©All rights reserved 8seconds.net John Lindsay Director [email protected] www.8seconds.net
- 2. Automated real-time email optimization 3% CTR The old way 5% CTR 8% CTR The 8Seconds way 3% CTR 1. 8Seconds automatically generates multiple versions of your email using alternate content. 2. The winning content is automatically identified based on click through behavior of the first email openers, in real-time. 3. The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible ©All rights reserved 8seconds.net
- 3. How does multivariate testing work? Variable 1 Header Variable 2 Headline Variable 3 CTA 1 HTML = 36 email versions
- 4. Why do multivariate testing?
- 5. Don’t rely on gut feeling, use data! ©All rights reserved 8seconds.net Gut feeling Data! Data! Data! Data! Data!
- 6. Sherpa: MVT testing 92% Significant results ©All rights reserved 8seconds.net
- 7. Sherpa: only 3% do MVT testing ©All rights reserved 8seconds.net
- 8. Your secret weapon! ©All rights reserved 8seconds.net
- 10. Fully automated email optimizer Generates automatically dozens of email verisons with multivariate testing. ©All rights reserved 8seconds.net
- 11. A/B vs. A/B/n or multivariate testing 5% A/B 7% Click here Click here 2 % Click here More info Learn more Learn more Learn more More info More info Click here Click here Click here More info Learn more Learn more Learn more More info 20 % More info Click here Click here A/B/n • AB testing: small differences CTRs • ABn testing: large differences between CTRs • ABn testing is AB testing on steroids! Key Benefits: 1. Faster learning 2. Lower set-up cost 3. Higher business results
- 12. Fully automated email optimizer Generates automatically dozens of email verisons with multivariate testing. Automatically determines the required sample size of the test audience based on statistical significance. ©All rights reserved 8seconds.net
- 13. Fully automated email optimizer Generates automatically dozens of email verisons with multivariate testing. Automatically determines the required sample size of the test audience based on statistical significance. Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page) ©All rights reserved 8seconds.net
- 14. Fully automated email optimizer Generates automatically dozens of email verisons with multivariate testing. Automatically determines the required sample size of the test audience based on statistical significance. Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page) Selects and displays automatically the winning content to the rest of the audience (since images are served remotely) ©All rights reserved 8seconds.net
- 15. Real-time email optimization Real-time means highly relevant feedback: Testing on actual audience or segment Testing at actual time of send ©All rights reserved 8seconds.net
- 16. Winner identified within hours ©All rights reserved 8seconds.net
- 17. Real-time dashboard Tested on 3,000 Sent to 143,988 Gain of 4,098 clicks over the losing version! ©All rights reserved 8seconds.net
- 18. Dashboard shows the performance of each email version
- 19. Minimal waste of data By using 8Second’s proprietary quantitative algorithm, winning content combinations are identified quickly, with minimal waste of contact data. This means that it is possible to identify a winning email with very small audiences. A Optimized A B C Waste Waste Higher conversions A Optimized A B C Lower conversions Test Audience Test Audience Manual testing WASTE OF DATA
- 20. Great for small audiences Increasing your conversions is easier than increasing the size of your small databases…. Great for B2B! ©All rights reserved 8seconds.net
- 22. 8Seconds Cloud platform ©All rights reserved 8seconds.net
- 23. Step 1: enter campaign data Enter: 1) Variable image names: Header, CTA, etc. 2) Image location 3) Image URL ©All rights reserved 8seconds.net CTA Click start
- 24. Step 2: replace HREF & IMG codes in email with 8Seconds’ HREF & IMG codes HTML Email 8Seconds Optimizer’s HREF + IMG codes 8Seconds Optimizer’s HREF + IMG codes ©All rights reserved 8seconds.net
- 25. Step 3: send your campaign as usual Email Marketing Tool Delivers HTML Delivers images
- 26. How it works From the images URL 8Seconds makes copies of the images. HTML code then refers to 8Seconds server, which holds the images. ©All rights reserved 8seconds.net
- 28. Awards Cuckoo Award for Innovation EMMA Award
- 29. 8Seconds clients Telecom Travel Energy Fashion Finance Media Print E-Tail Retail Other ©All rights reserved 8seconds.net
- 30. 8Seconds partners: works platform indepent ©All rights reserved 8seconds.net ESP’s DM Agencies Digital Agencies
- 31. Cases
- 32. 500% gain from CTA buttons copy testing Gain: + 498 % Discover your My25 subscription > 25.58% Discover your subscription > 16.28% Discover your offer > 15.00% More information > 12.20% I switch! > 9.76% I activate it now > 7.50% I activate my subscription > 5.13% Winner found after only 287 unique views ©All rights reserved 8seconds.net
- 33. 280% gain from CTA text + color testing ©All rights reserved 8seconds.net 62% 22% 4 different colors 10 different button texts
- 34. 29% gain from 1 image + 3 different copy Gain: + 29 % ©All rights reserved 8seconds.net
- 35. Case: FIAT
- 36. 6 versions generated in real time
- 37. 30 minutes to identify winner
- 38. 154% improvement
- 39. 154% improvement 15.83% 10.28%
- 40. Gain of additional 3,478 clicks Winning version: 9,918 clicks Losing version: 6,440 clicks
- 41. Case: Philips Sonicare 7 headers x 6 CTA buttons = 42 different emails ©All rights reserved 8seconds.net
- 42. Guess which is the winner? Loser CTR 3.5% Winner CTR 16.5% 470% increase
- 43. 1200% sales conversion increase +1200% Sales Old email Optimized email 0.15% conversion 1.9% conversion ©All rights reserved 8seconds.net
- 44. Winning email creative used on website ©All rights reserved 8seconds.net
- 45. Optimizing content cross-channel Email Websites and Landing pages Online Advertising Mobile ATL, Print, POS Coupons ©All rights reserved 8seconds.net
- 46. Optimize also your landing pages 8Seconds works also for landing page Multivariate Testing Variants: SPONSOR A WATER PROJECT DONATE AND GIVE CLEAN WATER SPONSOR A WATER PROJECT CLEAN WATER FOR EVERYONE Join now Email address Zip code Sign up Sign up Learn more Sign up now
- 47. 1000% increase 36 email versions tested 40K reviews generated within a week ©All rights reserved 8seconds.net
- 48. Winner 22.2% Loser 10.6% Old Email Optimized Email 209% increase Sales conversion rate 0.09% 1.80% ©All rights reserved 8seconds.net
- 49. 9.12% 6.38% 5.15% 4.86% 3.03% 5.56% 5.25% 3.20% 2.91% 1.74% 7.97% 5.67% 5.35% 5.33% 2.66% 307% increase. Don’t stop testing!
- 50. Segmentation
- 51. Integrated mobile optimization Winning content identified by device type: Mobile vs. Desktop Explorer Firefox Chrome Safari Opera Android iPhone Blackberry Nokia Tablets Palm ©All rights reserved 8seconds.net
- 52. Different devices, different results Desktop winning banner Mobile winning banner
- 53. Optimize by any segmentation Gender Age CTA Geography Mobile vs. Desktop Or any segmentation available in the database CTA Simply include the segment in the code generated by the 8Seconds Optimizer and 8Seconds will optimize by segment [gender], [location], ... ©All rights reserved 8seconds.net
- 54. Different segments, different results