8th Edition My Brand Book
1 like253 views
The document outlines the evolution of digital transformations for modern marketers, emphasizing the importance of customer experiences in driving sales. It discusses the branding strategies necessary to connect with elite customers and highlights the interplay between print and digital media in marketing efforts. Additionally, it examines the roles of Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) in navigating these transformations and the collaborative efforts needed between them for successful digital strategies.
8th Edition My Brand Book
- 1. From AI to agile, digital transformations is redefined to the modern marketer
- 2. The eight edition of the brand book. As digital transformations accelerate and demand for exceptional t i k t d CXcustomer experiences grows, marketers and CX professionals are faced with the new realities of thinking ,working and collaboration to support their business. the brand book is a research-driven coffee table book for the users of it & telecom products/ solutions . it is an uniqueusers of it & telecom products/ solutions . it is an unique opportunity to reach out to the elite customers who are looking forward for the alternate product and services to consider. b db k b i h d h iwww.mybrandbook.com website have made their presence felt in the hearts and minds of the Indian customers in the SME, Government, corporate world and positioned as a ready-reference book on the Indian ICT industry. We can’t deny the fact that there is a strong emotional connect between the brand and customer, which has resulted in the increase of sales volumes. continuous branding & visibility is necessary to stay ahead of the competition. ALL ABOUT BRANDING & BUILDING THE BRAND
- 3. Customer expectations are at an all-time high. driven by the changing dynamics and buying behaviors withthe changing dynamics and buying behaviors with customers and markets alike, marketing professionals are going through a transformation in how they connect, interact and personalize with their audiences. No longer are marketing professionals just focused on the traditional funnel which is designed to attract newtraditional funnel, which is designed to attract new customers and markets with a single transaction. There is a place in India for both print and digital medium, just personal preference when and how, sometimesj p p it's easier to go back and reference print media rather than trying to remember where you saw it online. BRANDBOOK have the strong presence in the digital medium with www.mybrandbook.co.in .This issue is focused on how to understand the buying pattern of the end customers , will help the CIO/CTO comm nit in the co ntrhelp the CIO/CTO community in the country : There's good news for printers and Publishers. Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantage in connecting with our brains This transformation is drivenshows that paper based content and ads offer special advantage in connecting with our brains. This transformation is driven by how all of us consume media. In India digital is still all back and not a primary driver.
- 4. 14% 31% 5% 16% 8% 9%11% 5% 16% 1% Vendors Distributors SI/NI 64% 22% 10% 4% Circulation – 50,000 (In metro cities) Delhi & NCR - 14,000 Chennai - 5,000 Executive Management (MD, CEO, President, Proprietoe) Corporate Management (Vice President, GM) Chennai 5,000 Kolkata – 2,000 Mumbai - 7,500 Bangaluru-6,500 Hyderabad- 3,000 Senior Management & Middle Management Junior & Entry Level Staff Hyderabad 3,000 Andhra Pradesh-2,000 Other cities – 10,000
- 5. Why Is Brand Book? We are now at the end of digital disruption. digital printing is here to stay, no ti i t it i t i t l ff t B th t h l i h th iquestions arises. yet, it is not going to replace offset. Both technologies have their pros and cons and we will need both at one point or another. By 2020 companies focused on customer experiences are predicated to generate 50 percent of their revenue through contextual discovery .
- 6. VerticalsVerticals focused withfocused with Distribution BreakDistribution Break--upsups StartStart--upsups IT & ITeS ManufacturingManufacturing PharmaceuticalsPharmaceuticals AutomotiveAutomotive & aviation& aviation HospitalityHospitality IT ConsultantsIT ConsultantsISPs & ISVsISPs & ISVs
- 7. • Predominantly male and female, falling in the age group of 25-50 years. • Represent the senior management & middle management across industry verticalsacross industry verticals. • Primarily based in the metropolitan cities (over 75%) • either an it decision maker or a decision influencer. • Primary TA includes CIOs/CTOs/CISOs of large enterprises, Asset Managers/Data Center Heads of large enterprises, IT Heads/IT Managers, system/network administrators, project managers among others. • Secondary ta - other cxos viz ceos, coos, cfos, cmos etc (ta includes both existing as well as aspiring). . This issue will publish the vision of 100 CMO who are working strongly towardsCMO, who are working strongly towards digitization.
- 8. 1. Banner in the w ebsite 2. Electronics data mailing(edm shoot) 3. Popup banner/advertisement 4. Skyscraper advertisement 5. Choose your target customer from5. Choose your target customer from @ Value added resellers database size of 85,000 @ SME database size of 3.00 lakh @ Enterprise database size of 2.00 lakh @ Government and PSU database size of 1.00 lakh 6. eDM shoot to the HNI (High Networth Individuals (5.506 e s oot to t e ( g et o t d dua s (5 50 No.) 7. Use the sidebar to promote downloadable offers. 8. On-line lead generation 9. Lead generation through bent 10. Maturing lead & getting sign-up( one O one interaction)g g g g p( ) Note: * by using big data smartly, it can benefit digital marketers significantly in enhancing their business RoI and lead generation and conversion process. More organizations are shifting their attention towards using big data as part of their digita l marketing strategies.
- 9. • CIOs disrupt IT operating models to align with digital b sinessdigital business • Companies struggle to cultivate digital strategies • Your digital initiative’s biggest test may beYour digital initiative s biggest test may be measuring its success • Digital transformation Utmost important to• Digital transformation: Utmost important to your organization • CMOs much more likely than CIOs to lead digital transformation
- 10. Role Transformation of the CIO A recent report says that where the CMO and CIO work h h i i 76 lik l ftogether, the enterprise is 76 percent more likely to outperform in terms of revenues and profitability. As per the survey result, the average CMO spending on technology during 2018 was 3.24 per cent of revenue, against 3.4 per cent of revenue forp , g p the CIO. Another study says that CMOs increasingly are owning the digital strategy more so than the CIO or technology chiefstrategy – more so than the CIO or technology chief – highlighting marketing’s growing technology role. The fact is, unless you have got a huge budget, it's hard to get your brand noticed. In light of these findings, there is a need for CMOs and CIOs to partner, which is critical than ever to achieve shared goals. Most of the CMOs also agree that when it comes toMost of the CMOs also agree that when it comes to choosing, purchasing and implementing marketing and digital technologies in their organizations, marketing is taking a much bigger lead.
- 11. Marketing leaders are now part of the C-suite 8th edition of the VARINDIA Brand Book. This issue is focused on 2C technique (Content & Communication), which is the branding secret to help businesses and entrepreneurs to developCommunication), which is the branding secret to help businesses and entrepreneurs to develop their brands that grow into enduring and profitable enterprises. This time the Brand Book will publish your company as the successful business case, under the powered Brand category. Technology is transforming from AI to agile. Digital transformations are redefining what it means to be a modern marketer and the customer expectations are at an all-time high. Chief Marketing Officers (CMOs) are increasingly expected to drive the growth It is a fact that theMarketing Officers (CMOs) are increasingly expected to drive the growth. It is a fact that, the life of a marketing technologist is all about driving change and innovation to improve the customer experience and drive revenue.
- 12. Learn more about our customers and their transformational experiences ACER INDIA PVT. LTD 59 311 AGGRESSIVE ELECTRONICS 49 AMD INDIA PVT LTD 65 AIRPORT AUTHORITY OF INDIA 93 ARCSERVE INDIA SOFTWARE SOLUTION 69 CHECK POINT SOFTWARE 83 ARRAY NETWORKS 71 COMMSCOPE 87 BANK OF MAHARASHTRA 57 ELECTRONICS BITDEFENDER 77 AMTRAK TECHNOLOGIES 37 PVT. LTDOF INDIA AMERICAN MEGATRENDS INDIA 67 CANON INDIA 08 CITADEL 79 TECHNOLOGIES DELL INDIA PVT. LTD. 02 03 ESDS SOFTWARE 105 NETWORKS INDIA D-LINK (INDIA) LTD. 99 CTRLS DATACENTERS LTD. 16 ELITEGROUP 101 DAHUA TECHNOLOGY 312 EPSON INDIA 103 PVT.LTD. DELTA ELECTRONICS 143 107 INTELLIGENT SYSTEMS F SECURE 309 ESDS SOFTWARE SOLUTION PVT. LTD. KASPERSKY LAB INDIA 125 FORTINET TECHNOLOGIES 113 HIKVISION INDIA 115 10 ELITEGROUP COMPUTER SYSTEMS 131 133 EPSON INDIA PVT. LTD. HEWLETT PACKARD ENTERPRISE 04 05 129 ESCAN INSPIRA ENTERPRISE INDIA 119 137 F-SECURE CORPORATION ONE BROADBAND 145 L&T TECHNOLOGY SERVICES PRYSM INC 151 LG ELECTRONICS INDIA PVT. LTD. LENOVO GLOBAL TECHNOLOGY INDIA RADWARE INDIA PVT. LTD. 157 NETAPP INDIA RAH INFOTECH PVT. LTD. 159310 RASHI PERIPHERALS PRIVATE LIMITED 161 STATE BANK OF INDIA 256 REDINGTON INDIA LTD. 147 SEAGATE TECHNOLOGY INDIA 171 SECLO R E TECH N O LO GY PV T. LTD. 173 SALESFORCE.COM INDIA PVT. LTD. 165 SAS INSTITUTE INDIA 167 SOPHOS TECHNOLOGIES 177 SUPERTRON ELECTRONICS 179 SONICWALL INC. 173 SUSE INDIA 181 22 23 WESTERN DIGITAL (UK) LTD. 197 ZOTAC INDIA PVT. LTD. 201 TECH DATA ADVANCED SOLUTIONS INDIA 187 TP-LINK INDIA PVT. LTD. 191 TVS ELECTRONICS LIMITED 189 VODAFONE BUSINESS SERVICES INDIA 195 TALLY SOLUTIONS PRIVATE LIMITED 185 TELECOMMUNICATIONS CONSULTANTS INDIA LTD 06 WWW MYBRANDBOOK CO IN
- 15. CORPORATE OFFICE – KALINGA DIGITAL MEDIA PVT. LTD. A-84A/3, ROSE APARTMENTS PARYAVARAN COMPLEX IGNOU ROADPARYAVARAN COMPLEX, IGNOU ROAD NEW DELHI-110030 TEL. : 011-41655458(10 LINES) FAX.:011-46061809, 41656383 E-MAIL: [email protected] REGIONAL OFFICES: DELHI BANGALORE MUMBAI CHENNAI KOLKATA ASHOK DAS KAMLAKAR ANIL SAHU PARTHIBAN SUNILASHOK DAS KAMLAKAR ANIL SAHU PARTHIBAN SUNIL 9811604844 09886280836 08108017479 09840055626 08100298033 * Strictly Confidentiel