Steps to

Advocacy
Evaluation
Innovation Network’s Pathfinder Series
Let’s Connect

@InnoNet_Eval

@NCRP

@j_morariu

@wtfenn

#AdvocacyEval

www.innonet.org | Slide 2 | @InnoNet_Eval
Chat with Us

Q &A
facebook.com/NCRPcommunity
kginn@ncrp.org

Technical Issues?
www.innonet.org | Slide 3 | @InnoNet_Eval
Presenters
Johanna Morariu
Director, Innovation Network
jmorariu@innonet.org
@j_morariu

Will Fenn
Associate, Innovation Network
wfenn@innonet.org
@wtfenn

Lisa Ranghelli
Director of the Grantmaking for Community
Impact Project, NCRP
lranghelli@ncrp.org
@NCRP
www.innonet.org | Slide 4 | @InnoNet_Eval
Webinar Agenda

1

Pathfinder: 9 Steps to Advocacy
Evaluation Innovation Network

2

Real Results Report

3

Resources

4

Q&A

NCRP

www.innonet.org | Slide 5 | @InnoNet_Eval
Pathfinder Series

Funder’s
perspective
Advocacy
evaluation
www.innonet.org | Slide 6 | @InnoNet_Eval
9

Steps to Advocacy Evaluation
1
2
3
4
5
6
7
8
9

Evaluation Purpose
Roles & Responsibilities
Theory of Change
What to Measure
Methodology & Data Collection
Analysis, Reflection, & Data Use
Communications & Reporting
Grantmaking Decisions
Checking the Big Picture
www.innonet.org | Slide 7 | @InnoNet_Eval
1

Evaluation Purpose

Why are you conducting the
evaluation?
What will the evaluation look at?
Who is the audience?
http://www.flickr.com/photos/zengei/6943077858/

www.innonet.org | Slide 8 | @InnoNet_Eval
2

Roles & Responsibilities
http://www.flickr.com/photos/wwworks/1384952210/

What is your role?

What is the grantee’s role?
Who will be the evaluator?
www.innonet.org | Slide 9 | @InnoNet_Eval
3

Theory of Change
http://www.flickr.com/photos/sidelong/234192777/

What are your goals?

What are your grantee’s goals?
How do those goals align?
www.innonet.org | Slide 10 | @InnoNet_Eval
4

What to Measure
http://commons.wikimedia.org/wiki/File:Steel_ruler_closeup.jpg

Which external changes will the
evaluation measure?
Which internal changes will the
evaluation measure?
What is the evaluation timeline?
www.innonet.org | Slide 11 | @InnoNet_Eval
5

Methodology & Data Collection

Which evaluation
methodology is a fit?
Which data collection
approaches are a fit?
http://www.flickr.com/photos/safari_vacation/8027644078/

www.innonet.org | Slide 12 | @InnoNet_Eval
6

Analysis, Reflection, & Data Use

How often should the
data be analyzed?

Who should look at the data?
How should data be shared?
www.innonet.org | Slide 13 | @InnoNet_Eval
7

Communications & Reporting

Who should be kept in the loop?

How often should there be
communication or reporting?
How can learning be supported?

http://commons.wikimedia.org/wiki/File:Geometry_Lessons.j

www.innonet.org | Slide 14 | @InnoNet_Eval
8

Grantmaking Decisions

Should you offer multi-year grants?
Should you offer general operating support?
www.innonet.org | Slide 15 | @InnoNet_Eval
9

Checking the Big Picture

Do the decisions for steps 1 – 8 fit together?

http://commons.wikimedia.org/wiki/File:Puzzle-piece.jpg

www.innonet.org | Slide 16 | @InnoNet_Eval
Resources
www.innonet.org/resources
Pathfinder

advocacy evaluation

www.innonet.org | Slide 17 | @InnoNet_Eval
The State of Evaluation Project
www.stateofevaluation.org

www.innonet.org | Slide 18 | @InnoNet_Eval
Question

&
Answer
www.innonet.org | Slide 19 | @InnoNet_Eval
Learn More and Connect
innonet.org
ncrp.org
@Innonet_Eval
@NCRP
facebook.com/innovation.network
facebook.com/NCRPcommunity

youtube.com/InnoNetEval
youtube.com/NCRP620
www.innonet.org | Slide 20 | @InnoNet_Eval
Philanthropy’s Promise

www.innonet.org | Slide 21 | @InnoNet_Eval

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