A comparatative study on maggi&top ramen

SUBMITTED TO:-
Prof. Divya Gupta
SUBMITTED BY:
RISHI VYAS

INTRODUCTION
 Maggi is a Nestle brand of instant noodles, soups stocks, and
seasoning.
 The original company came into existence in 1872 in Switzerland .
 It was the first to bring protein rich legume meal to the market, which
was followed by ready made soup based on legume meal in 1886 .
 Maggie had merged with Nestle family in 1947.
 However in India it was launched in 1980s by Nestle group of
companies.
 In 1958, Nissin introduced "Chicken Ramen," the first instant
ramen
 Ironically, it was considered a luxury item, since Japanese stores sold
fresh Japanese noodles

objective
 Different companies and their brands are available in the FMCG (fast
moving consumer goods) sector for customers like SUNFEAST,WAI-
WAI,KNORR, NESTLE , NISSIN and so many others.
 The final decision of purchasing a product is totally dependent on the
customer.
 To analyze customers’ requirements.
 To make a comparative study report ON MAGGI & TOP RAMEN
 To know the opinion and suggestions of customers.

Research methodology
 Research objective:
 To do a comparative analysis between Maggi and
Top Ramen to know the customer prospective
towards these products.
 Research design:
 The research design is explorative research
design which is also known as formulated
research design
 Research data:
 Primary data : Primary data were collected by
interviewing different Random consumers.
 Secondary data :Secondary data were collected
from different websites..

DATA INTERPRETATION
 Interpretation:
 All of the people of the sample taken are using
NESTLE & NISSIN products.
 This shows NESTLE & NISSIN is a popular brand
. Age of the respondents.
Class interval No of people
(f)
X fx % No. of people
17-23 18 20 360 51.4%
23-29 13 26 338 37.14%
29-34 2 32 64 5.7%
34-39 2 36 72 5.7%
total 35 834 100%

 Mean of age group to which people belong is
calculated as:
 µ =Σfx /Σf
 = 23.8
 This shows that average age of respondents is 24
years.
 The following pie chart shows the age
distribution of the people surveyed.
51.40%
37.14%
5.70%
5.70%
% No of people
17-23
23-29
29-34
34-39

 Occupation of the people surveyed.
 The following table shows the occupation of the
people surveyed
Occupation % of people
Student 83.33%
warden 13.33%
Staff 3.33%
Total 100%
83.33%
13.33%
3.33%
% of people
student
warden
staff

 Do you use Noodles ?
 The following table shows the response of the
people. Response No of people
Yes 30
No 0
Total 30
0
5
10
15
20
25
30
35
yes no
No. of people
No. of people

 Which product you prefer?
 The following table shows the preference of the
respondents.
Product % of respondents
Top Ramen 42.85 %
Maggi 57.14 %
total 100 %
42.85%
57.14%
% of respondents
Top Ramen
Maggi

Interpretation :
Above data shows that maximum people are using Maggi
products.
Top Remen
30%
Maggi
35%
Maggi Cuppa Mania
20%
Chow Noodles
15%
% of people using product
Top Remen
Maggi
Maggi Cuppa Mania
Chow Noodles

Interpretation:
From the above data collected we can interpretate that TOP RAMEN &
CHOW NOODLES of NISSIN are most commonly used products.
0
1
2
3
4
5
6
7
8
9
Top Ramen Chow Noodles Ramen Bowl Big Cup Noodles
No of people using NISSIN'S Products
no of people using NISSIN products

Interpretation: From the above data we can conclude that MAGGI
& MAGGI CUPA MANIA is most commonly used NESTLE product
0
2
4
6
8
10
12
14
Maggi Maggi Cuppa Mania Maggi Oats
No of people liking NESTLE Products
no of people liking NESTLE products

packaging
0%
psychology
50%
discounts
20%
price
30%
factors influencing purchase
packaging
psychology
discounts
price
Interpretation:
From above data it is clear that maximum % of people surveyed are
purchasing due the psychological factors.

0
1
2
3
4
5
6
7
8
9
10
TV magazines newspaper banner
awareness through different means
awareness through different means
Interpretation:
From the above data we analysed that TV plays a major role in making
people aware about different products.

Interpretation :
From above data analysis it is interpretated that NESTLE & NISSIN
products are mostly available in super markets and hypermarkets
0
1
2
3
4
5
6
7
8
9
10
kirana shops super markets hypermarkets others
available places
available places

analyzing:
 Formula for mean:
= Σfx / Σf
 Formula for standard deviation:
Formula for confident interval:

Survey:
The product you prefer has strong brand image than other.
The mean of the sample is calculated by using formula 1
Which shows that, 1 = 4.13.
Therefore we can say that average number of people agree with the statement quoted.
The standard deviation for the above data is calculated by using formula 2.
Which shows that, S1 = 0.83
Therefore we can say that mean of the sample vary within the range of ± 0.83.
Pointer
(x )
No. of people
(f) fx X - (X - )2 f (X- )2
1 0 0 -3.13 9.796 0
2 1 2 -2.13 4.536 4.536
3 1 3 -1.13 1.276 1.276
4 8 32 -0.13 0.016 0.128
5 5 25 0.87 0.756 3.78
Total 15 62 9.12

The product has stronger brand image than the other.
The following table shows the result of survey done for the respondents preferring
Maggi products..
Mean for the sampe is calcuted by formula 1.
Which shows that, 2 = 4.05
Therefore we can say that the average number of respondents agree that the Maggi
has strong brand image than Top Ramen
The standard deviation of the sample is calculated by using formula 2.
Which shows that, S2 = 0.98
This shows that the mean mean vary within the range of ± 0.98
Pointer
(x )
No. of people
(f)
Fx
X - (X - )2 f (X- )2
1 0 0 -3.05 9.3025 0
2 1 2 -2.05 4.2025 4.202
3 8 12 -1.05 1.1025 4.41
4 4 32 -0.05 0.0025 0.02
5 7 35 0.95 0.9025 6.31
Total 20 81 14.942

We have calculated the Spooled by using the formula 3.
This shows Spooled = 0.91
Now we can calculate the confidence interval with 90% confidence interval by
applying formula-4.
Thus calculated range of difference in mean of both the population is given by:
-0.611 ≤ (µ1 -µ2)≤ 0.711
Now we will do the hypothesis testing.
H0 : µ1 - µ2 = 0
H1 :µ1- µ2 ≠ 0
Now we calculate t by formula 5.
tcal= 0.25
From the table we calculate the ttab =2.305
It is clear from the above values that tcal‹ ttab.
Therefore, our assumption is right.
Therefore we can say that the difference in mean of both the samples is ‘0’.
Both the products have same or almost same brand image.

limitations
 There were certain limitations that came across while
doing the above comparative study on NESTLE &
NISSIN.
 Study area was specific.
 Age range was specific.
 It was a random sample.

conclusion
 NESTLE products are more popular than NISSIN
products.
 MAGGI is the most sold product of NESTLE.
 The sales of MAGGI are mostly driven and affected by
the positioning of the product.
 Among NISSIN range , TOP RAMEN is the most sold
product.

A comparatative study on maggi&top ramen

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A comparatative study on maggi&top ramen