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A Deeper Look at Blog Comments
The document discusses strategies for increasing blog comments, emphasizing that most readers are lurkers and may not engage with content. It provides tips for authors to improve comment engagement, such as fostering a welcoming tone, asking open-ended questions, and rewarding participation. Additionally, it highlights the importance of using comments for marketing and building relationships within blogging communities.
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A Deeper Look at Blog Comments
- 1. A Deeper Lookat Blog Comments Photo credit:http://www.flickr.com/photos/laurenprofeta/5322072934/sizes/l/in/photostream/ Amanda O’Brien Hall Internet Marketing
- 2. Who We AreAmanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web
- 3. Got Questions? UseGoToWebinar “Ask a Question” Twitter with @hall_web
- 4. Blog Comments Photocredit:http://www.flickr.com/photos/good-karma/405077721/sizes/l/in/photostream/
- 5. Most Blog ReadersARE Lurkers Photo credit: http://www.flickr.com/photos/tinkerroll21/531272629/sizes/l/in/photostream/ Don’t get frustrated with few comments. Know your goals and track those metrics Visits Website conversions Industry expert Better search rankings Blog commenters are not customers
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- 7. Getting More BlogComments Photo credit: http://www.flickr.com/photos/tomsaint/3342581902/sizes/l/in/photostream /
- 8. Get started Checkyour tone Photo credit: http://www.flickr.com/photos/dh-aust/2755127031/sizes/l/in/photostream/ Are you a know-it-all? Are you stating a fact? Not very inviting for someone to comment
- 9. Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/Be Human Humble, human posts have more interaction Expert Tips Personal
- 10. Ask questions atthe end Leave it unanswered Invite comments Leave it Open Ended
- 11. Reward Comments Photocredit: http://www.flickr.com/photos/8136496@N05/2327243497/sizes/l/in/photostream/
- 12. You could alwaystry controversial… Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527160566/sizes/l/in/photostream/
- 13. Create blog postsaround comments Show how important comments are to you Update your post to direct to the new one Give credit to the comment author Photo credit: http://www.flickr.com/photos/foxtongue/24720422/sizes/m/in/photostream/
- 14. Make it easyto comment More on that later… Photo credit: http://www.flickr.com/photos/brizo_the_scot/4013939756/sizes/z/in/photostream/
- 15. Are social mediasites stealing blog comments? http://www.blogher.com/has-facebook-hurt-your-blog-traffic-and-comments Photo credit: http://www.flickr.com/photos/jonathanbeard/3297647855/sizes/o/in/photostream/
- 16. How to Leavea Blog Comment
- 17. Be genuine, links are ok if relevant, add value, be human, expand the conversation. Photo credit: http://www.flickr.com/photos/strangeinterlude/115979/sizes/z/in/photostream/
- 18. Double whammy? Drop some knowledge and then promote someone ELSE – market your knowledge AND your network. Good juju all around. Don’t add too many links – spam filters get confused . Photo credit: http://robot6.comicbookresources.com/2009/02/wondercon-wonder-womans-west-coast-big-screen-premiere/
- 19. Photo credit: http://www.flickr.com/photos/baltimike/1689499889/sizes/z/in/photostream/Another 5 points if you tweet ‘I just left a comment on so and so’s post’
- 20. What would yousay IRL? ‘I agree’ ‘me too’? Photo credit: http://www.flickr.com/photos/benm_at/4683099590/sizes/l/in/photostream/
- 21. Make Your CommentStand Out Add your business name to the name field? http://fundraisingcoach.com/2011/05/03/1-simple-change-to-make-your-blog-comments-stand-out/
- 22. Never been therebefore do your homework? Read all comments on that post so far Read previous posts and comments Photo credit: http://www.flickr.com/photos/gi/127555697/sizes/z/in/photostream/
- 23. How long shouldthey be? Long enough but not too long.
- 24. Be there firstPhoto credit: http://www.flickr.com/photos/eriwst/3448608210/sizes/z/in/photostream/
- 25. Don’t leave anonymousquotes Nobody likes ‘that guy’
- 26. Blog Comments formarketing
- 27. Build relationships withprominent bloggers and their readers (Branding and Awareness) Photo credit: http://www.flickr.com/photos/winton/2691675878/sizes/l/in/photostream/
- 28. Direct traffic toyour website (think about the link) Photo credit: http://www.flickr.com/photos/17516529@N00/3865553118/sizes/l/in/photostream/
- 29. SEO Nofollow links Author could update their post and add you later Text in comments index-able
- 30. Make it easyto comment and for people to leave comments Types of Blog comments Disqus Gravatar Facebook comments
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- 36. Good news… badnews
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- 38. Follow: @hall_web @amanda_pantsFind us on Facebook! Facebook.com/hallweb Vision Blog: http://www.hallme.com/blog/ Upcoming Webinars: http://www.hallme.com/search-marketing-webinars.php Next week: Getting Found and Optimizing for Local Search - Monica [email_address]