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Basics of SEO
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- 2. Types of SEO TheSEO process can be divided into two stages. 1. On-site/On Page Search Engine Optimization 2. Off-Site/Off Page Search Engine Optimization Both types of SEO are compulsary for your website. 2
- 3. Search Engine Optimization SearchEngine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases. In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results. Conceptually, there are two ways of doing SEO On-Page SEO Optimization - This includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc. Off-Page SEO Optimization - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.
- 4. SEO Factor On-Page SEOOff-Page SEO Domain name SEO Directory Submissions File Name SEO Social Bookmarking Title SEO Blog Commenting Meta Tags SEO Forum Postings Header Tag SEO Article Submisions Anchor Text SEO Press Release Submissions Image Tag SEO Classified Submission Footer SEO Search Engine Submissions Keyword Denstiy, Proximity & Prominence Social Networking HTML Code Optimization
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- 6. Basic Tips &Optimization Techniques
- 7. Backlinks If any websiteon the web links back to your website then it is termed as a "backlink" . It is an extremely important and the "most used“ seo term in the search engine optimization industry. Google ranks webpages by evaluating websites based on a mathematical formula known as "PageRank" which counts the numbers and value of backlinks to a website. The greater the quality of a backlink, the higher you will rank on Google provided that all the other ranking factors are also maintained well. In short, one of the most important Google ranking factor is backlink. Other names of Backlinks Incoming links, Inlinks, Inbound links, Inward links How a site gets backlinks? The web rests on content. Each and everyone out here is looking for valuable content which provides answers to their never ending queries. Numerous webmasters provide content on their website based on a particular niche. Some content may be good while the others are satisfactory. The good contents have the magical ability to get backlinks because people are more willing to link to a website which has useful content for its readers. In this way, site's gets backlinks either knowingly or unknowingly. Search Engine Optimization
- 8. Link Building What isLink Building? The process of creating backlinks to your site is known as link building. Link building is more essentially “backlink building”. If any other site on the world wide web provides a link to your website then this is termed as a backlink. The more the backlinks, the more the popular is your site. This process of building backlinks to your website is known as “link building”. Methods of Link Building Link building is a continuous effort and must keep going. There are several methods of link building and these are discussed below:- Directory Submission, Article Submission, Social Bookmarking, Blogging, Getting Links from Business Partners Please note:- Building too many links this way may get your site penalized.
- 9. Link Building INBOUND &OUTBOUND LINKS Inbound links : A Link from a site outside of your site. Inbound links means send visitors to your site, generally this is seen as good think for SEO. Outbound Links : A link to a site outside of your site. Outbound links means send visitors away from your site. Generally avoid those things. For example( link exchange). What is Link Popularity? Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines Why are links so important? Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. Not the quantity of links, but the quality of those links is important.
- 10. Link Building Types ofLink Building : The process of link building can be divided into 3 types and these are discussed below:- One way link building This is the most important type of link and is the most harder to obtain. If any site on the web is pointing back to your site without asking for any link in return then it is called as one way link building. Example : Site A points to B, C, D, E etc. Two way or Reciprocal link building Under this type of link building, two similar (websites belonging to the same category) web sites exchange links with each other. The concept is “You point to me and I will point to you”. This type of mutual link building is the most common type of link building and is the most easier to obtain. This method has become outdated and is no longer followed. Example : Site A points to B and in return Site B points to A. Three way link building Under this method, a site links to your website in return for a link that is placed on a third website. Example : Site A points to B and in return Site B provides a link back
- 11. Link Building WHAT ISLINK POPULARITY? Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placement on the major search engines. WHY ARE LINKS SO IMPORTANT? Inbound links are one of the most important factors for getting a high keyword ranking, Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience. It’s not the quantity of links, but the quality of those links which is very important.
- 12. Off-Page SEO Off-page optimization(off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off- page direct-links. Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for target keywords. Off Page SEO Services are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website.
- 13. Off-Page SEO To ensureuniform optimization of a website building links to all the pages of a website is very important. Deep linking is one such search engine optimization (SEO) strategy that helps in building links to all the pages of a website. This process ensures better optimization of a website leaving no page remain unnoticed. Attaining deep links is not a difficult task, but has to be done with a good knack. Before building deep links to a website make sure that the pages of your website contain good, original and relevant content. This is very important because search engines usually love good, unique and informative content. Also your web pages will attract more visitors if they contain fresh and informative content.
- 14. Off-site optimization includesthe following major components 1. Directory Submission 2. Social Bookmarking 3. Article Submission 4. Forum and Blog Posting 5. Blog Creation 6. Comment Posting 7. Press Releases 8. Social Networking 9. Video Submission 10. Classified adss 14
- 15. Off Page SEOOpportunities Social Networking Sites (LinkedIn, Facebook, Twitter) Search engine/Directory submission (DMOZ, Best of the Web) Social Bookmarking submission (twitter, digg.com, del.icio.us) Article submission (EzineZArticles.com, GoArticles) Press Release submission (PRWeb, 24-7 PressRelease.com) Blog Creation & Posting Forums & Comment posting (signature links)
- 16. OFF-Page Services Directory Submissions Beforesearch engines, internet users used to search relevant information on web directories. Directories provide categorized information with best relevancy. But today we have great search engines like Google to search everything in a fast and quick manner. Directory submission is a method to submit blog or website into web directories. It involves steps of adding website URL with site details into most appropriate category. Directory submission is used to increase website indexing by gaining backlinks from top web directories. Quality backlinks improves our keyword ranking in search engines and help us to increase our blog traffic and page rank.
- 17. OFF-Page Services Directory Submissions Directorysubmission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category. In the SEO world, directory submission is the basic step taken by marketers to improve link popularity of a website. Some of the directories can be paid and some others can be free. Submitting links to directories serve as the directions for the search engine spiders. The more frequently they see a link the more the chances of getting to your site. The more the number of times a search engine visits your site from external references the more the ranking they will give, considering your website is very important.
- 18. OFF-Page Services Directory Submissions Youcan also target specific keywords or key phrases using directory submissions. Use the important keywords/key phrases as titles for your directory submissions. That will fetch you a better ranking and therefore a better traffic figures Links are considered as references to the website. Higher the number of references, the better will be the priority given to the website by the search engines. Naturally, generating such huge number of back links is not an easy task. But you can easily achieve the same with link building. Directory submissions are the most affordable form of link building. That is the reason why SEOs prefer it as an easy way to create back links. SEOs prefer directory submission as quick and cost effective way to get the new sites noticed by search engines. And thus get indexed in the search database faster.
- 19. OFF-Page Services Article Submissions Articledirectories allow users to submit unique articles to the directory. These directories allow articles to embed links to other websites with relevant anchor text. Popular article directories are considered authority sites and are constantly crawled by search engine bots. Article submission is a powerful internet marketing service in which we write articles related to our industry and then do manual submissions in quality article directories, relevant blogs and content rich websites. For which our website link will appear faster in the Search Engines because these directories are regularly crawled, also get more amount of visitors and backlinks as well which indirectly helps for ranking well in search engines.
- 20. OFF-Page Services Article Submissions Anarticle directory is basically where you write 3-, 4-, 500 words of content and then you'll include a little bio or some information about you at the bottom of the article, and you might have three links with keyword rich anchor text at the bottom of that article. And then you'd submit that to a bunch of what are known as article directories. Article submission is the process of taking informational articles and publishing them to article directories. Informational articles are not self-promotional based, but give people actual valuable information regarding your industry. It is an ethical tool used by the webmasters to get one way quality links to their website. The articles usually contain some promotional text that is relevant and so the people are encouraged to publish it with the specific link back url. Article submission means submitting your article to some article directories which increase your website traffic very fast.
- 21. OFF-Page Services Article Submissions Articlesubmission is the way to promote your website and link that produces real results almost immediately Advantage of article submission service : High ranking, multiple links from the same article, longer duration of life, direct traffic to your website, increase exposure for the articles on the internet.
- 22. OFF-Page Services Social Bookmarking Socialbookmarking is a great way to link build and get more page ranking by search engines. A social bookmark website is a place where users can save and bookmark their favorite website and organize the websites for everyone to view. These websites are highly regarded by search engines and using this is a very effective way to gain traffic. Social bookmark website are regularly scanned by search engines, some social bookmark website are twitter, reddit, stumbleupon, digg, pinterest, scoop.it, delicious What is Social Bookmarking? Social bookmarking is a way to bookmark our favorite web pages online to read them anytime and anywhere if we are connected with the internet.
- 23. OFF-Page Services Social Bookmarking WhySocial Bookmarking Comes? When we surf the internet for the information, we bookmarked some web pages in our browser so that we can read them later without surfing the internet again. But because of any reason if our browser get crashed or our system get formatted or if we are not at the front of that computer where we save our bookmark then we can’t access them. We have to again surf the internet to search those pages. To overcome this issue social bookmarking comes. Now we can use our bookmarks easily from any location using any computer which is connected by the internet.
- 24. OFF-Page Services Social Bookmarking HowSocial Bookmarking Helps in SEO? The web pages we bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality backlinks helps us to increase blog traffic and Google Page Rank. That’s why SEO professionals include SB in their search engine optimization practices. The idea behind social bookmarking is that people “bookmark” something that they have seen on the internet to publicly accessible social websites, other people can then see your social bookmark, read what you have bookmarked and then share it again. This creates a much larger level of exposure for the content.
- 25. OFF-Page Services Free PressRelease Everyday we are writing press releases to inform readers of new products, business news, stock offerings, specials, employee hires and more. With all the news we write we need to make sure that these articles are delivered to the right audience, at the right time. This is where Press Release Distribution Websites come in handy. There are hundreds of them on the internet, some good and some not so good. If social media is word-of-mouth marketing, press releases are word-of-journalists-mouths marketing. News stories that create a buzz in the industry will likely be covered by online journalists, gaining you more exposure
- 26. OFF-Page Services Forum Posting Forumwebsites are online discussion sites or in other words, 'message board'. It consists of group of contributors who are already registered on the website. After being registered on the forum websites, members can submit topics for discussion that is known as 'threads'. They can communicate with other members through publicly visible messages or posts on submitted topic. Forum Posting today has taken on an important stance in boosting SEO efforts. Forum Posting simply means posting new threads or replying to old ones in forums in order to get quality inbound links to a website. If Forum Posting is done the right way then it can drive targeted traffic to a website.
- 27. OFF-Page Services Forum Posting Nowadays,Forum Marketing is the great to generate targeted traffic to your website for sharing and promoting your business. Forum Marketing is a good way to start advertising as well as marketing because user discussion forums are quick to sign up and need no money to be a member. It is fundamentally like a message board where you can type something and there is a huge crowd to look into it and presents their own opinions as well as takes on various things. Forum Submission is not only used for marketing purposes but also useful to draw the energetic traffic to a website. Forums world is an immense platform to collaborate with likeminded individuals in your field.
- 28. OFF-Page Services Forum Posting Advantagesof Forum Postings: Forum link building/Posting service is a SEO technique which helps in building back links to your website. Forum Posting is an Internet Marketing service which uses forum communities to build inbound links. Forum Posting is an ideal method to quickly build inbound links to your website. Produces targeted traffic and generates more sales. Deep linking is possible through forum posting which will help in augmenting the SERPs. Attracts a lot of referral traffic.
- 29. OFF-Page Services Forum Posting Theseforums postings act as a good platform to communicate with others in the same fields as well its increase your awareness in the growing market. One can easily seek guidance from experts on these forums. A large number of good community forums exist on the internet and these can easily help you to learn and discuss many new things.
- 30. OFF-Page Services Classified Ads: Classified Ads are basically online ads which are placed on Classified Resources. It works the same way as you give advertisement in any other media like: Newspapers, Magazines, Radio, and Television etc. These are very useful to promote the website as they get posted immediately and can generate sales queries in a couple of hours. Classified Ads are posted on Resources which already have traffic and have a lot of people refer them for quality products and services.
- 31. Role of OffPage Optimization Factors What matters most.. Which websites link to you Number of websites linking to you Google PageRank (PR) of the website linking to you Anchor text used in the link linking to you Number & type of links linking to the website linking to you
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