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A Local Business Bootcamp: 5 Concepts for Social Success
The document outlines five key concepts for achieving social media success for local businesses, presented by Dave Kerpen. These concepts include listening and responding to customers, sharing engaging stories, utilizing paid advertising, recognizing return on investment (ROI), and automating social media efforts to save time. Additional statistics and strategies are included to help businesses optimize their social media presence and engagement.
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A Local Business Bootcamp: 5 Concepts for Social Success
- 1. @DaveKerpen | #LikeableWebinar ALocal Business Bootcamp 5 Concepts for Social Success Presented by: Dave Kerpen CEO, Likeable Local
- 2. @DaveKerpen | #LikeableWebinar 1.Listen and respond. To everyone. 2. Share Compelling Stories. 3. Pay to Play. 4. Recognize Your ROI (Return on Investment) 5. Time is Money: Automate & Repeat! 5 Concepts for Social Success
- 3. A Few ofMy Favorite Stats… Source: Zephoria Every 60 seconds: 293,000 FB statuses are updated, 350,000 tweets are sent, and 13 professional articles are published on LinkedIn Americans spend on average 2.7 hours per day on social media Highest social traffic occurs mid-week between 1 to 3 pm. Over 45 million Facebook and 4 million LinkedIn business pages exist In 2016, there will be an estimated 2.13 billion people on social media @DaveKerpen | #LikeableWebinar
- 4. @DaveKerpen | #LikeableWebinar #1.Listen and Respond. To Everyone “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll
- 5. @DaveKerpen | #LikeableWebinar Butfirst, a tale about listening... In Las Vegas About the Aria And the Rio And how a little empathy goes a long way!
- 6. @DaveKerpen | #LikeableWebinar Peopleare talking about needing your services right now.
- 7. @DaveKerpen | #LikeableWebinar Responsivenessis No Longer Optional.
- 8. How should youdeal with a negative comment? • Delete it? NO! Deleting tells your customer “I don’t care.” • Ignore it? NO! No response is a response. @DaveKerpen | #LikeableWebinar
- 9. @DaveKerpen | #LikeableWebinar LAST:Listen, Apologize, Solve, Thank. “We’re sorry you had a bad experience, Ray. We’ve sent you a private message to solve the problem.”
- 10. @DaveKerpen | #LikeableWebinar The4 Most Important Words in Social Media “I’m Sorry & Thank You.”
- 11. @DaveKerpen | #LikeableWebinar UseYour Unique Brand Voice.
- 12. #2. Share CompellingStories My Story @DaveKerpen | #LikeableWebinar
- 13. • Tips toStay Engaging: – Keep It Visual – Keep It Simple – Be Inquisitive! Social pages with engaging content increase credibility & keep your followers coming back for more. @DaveKerpen | #LikeableWebinar
- 14. Engage through: educating,entertaining, & inspiring (+ occasionally promoting) Create A Content Balance @DaveKerpen | #LikeableWebinar
- 15. Try These OtherSocial Content Tips... ~From our Free eBook SocialContentEBook.com ~ 1. Give your followers a reason to engage 2. Think positive 3. Remember to K-I-S-S (Keep It Simple, Stupid!) 4. Have a Conversation 5. Ask Yourself: Is it Shareable? 6. Know How to Properly Curate 7. Be Mindful of the 4-1-1 Rule 8. Keep It Timely 9. Use Visuals To Enhance Your Message 10.Tell a Story @DaveKerpen | #LikeableWebinar
- 16. #3. Pay ToPlay → Make sure your updates are actually seen by your audience. Use Facebook, Twitter, Instagram, & LinkedIn Ads! @DaveKerpen | #LikeableWebinar
- 17. @DaveKerpen | #LikeableWebinar WhyPay to Play? “Facebook Reachageddon” means businesses now have to pay to play to get their content seen Facebook Reachageddon= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
- 18. @DaveKerpen | #LikeableWebinar oCreateSmart Audiences oEmbrace Hypertargeting oUse Lookalike & Custom Audiences oCustomizing for Mobile Facebook Ads: Quick Wins That Work
- 19. Create Smart Audiences Targetexactly the people who matter most to your business. Specify everything from gender, to income, to job title, to interests, to location! @DaveKerpen | #LikeableWebinar
- 20. @DaveKerpen | #LikeableWebinar ThePower of Hypertargeting
- 21. @DaveKerpen | #LikeableWebinar Custom& Lookalike Audiences ✓ Get more business and referrals from current customers ✓ Attract people similar to your current customers ✓ Get already-interested prospects closer to buying ✓ Retarget “cold-feet” visitors
- 22. @DaveKerpen | #LikeableWebinar CustomizeAds For Mobile Too ! Mobile→ Newsfeed ←Desktop Newsfeed
- 23. ROI: You needit, you crave it, but where can you find it? #4. Recognize Your ROI (Return On Investment @DaveKerpen | #LikeableWebinar
- 24. The Many Formsof ROI on Social o Referrals o Offers Redeemed & Shared o Positive Reviews o Repeat business from current customers o Tagging Friends In Posts o Education → Trust → Loyalty → ROI o Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar
- 25. 1. Referrals @DaveKerpen |#LikeableWebinar
- 26. Referrals = SocialROI • People are 4x more likely to buy when referred by a friend (Nielsen) • A referral is the best gift a customer or fan can give you! • Use social to generate referrals at scale • An effective social referral program includes a CTA (call-to-action), compelling image, easy-to-use landing page (with a form!) , & easy tracking @DaveKerpen | #LikeableWebinar
- 27. Generate both private& public referrals to generate business! ^128 Referrals! @DaveKerpen | #LikeableWebinar
- 28. 2. Offers: Redeemed& Shared @DaveKerpen | #LikeableWebinar
- 29. 3. Positive Reviews& Testimonials 92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising. (Nielsen) @DaveKerpen | #LikeableWebinar
- 30. o Proactively generatereviews & testimonials to republish later. o Create a system to monitor & track reviews & testimonials o Use Facebook to encourage reviews on other channels that are important to your business @DaveKerpen | #LikeableWebinar
- 31. 4. Repeat BusinessFrom Current Customers • Look out for – Posts on your business pages – Direct private messages • This is business coming right to your (digital) door! @DaveKerpen | #LikeableWebinar
- 32. 5. Tagging FriendsIn Posts @DaveKerpen | #LikeableWebinar
- 33. 6. Education →Trust → Loyalty → ROI @DaveKerpen | #LikeableWebinar
- 34. 7. Engagement onMerchandise Posts @DaveKerpen | #LikeableWebinar
- 35. @DaveKerpen | #LikeableWebinar #5.Time is Money: Automate & Repeat! Succeeding on social media takes care and regular attention, which takes time!
- 36. Tools We Love @DaveKerpen| #LikeableWebinar
- 37. @DaveKerpen | #LikeableWebinar AboutLikeable Hub • Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times • Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn Content Creation & Scheduling
- 38. @DaveKerpen | #LikeableWebinar TurboPost™ Technology
- 39.
- 40. @DaveKerpen | #LikeableWebinar LearnMore | Special Promotion 1. LEARN MORE about Likeable Hub 2. SIGN UP before December 16th 3. MENTION this webinar 4. SAVE BIG $$$ on packages • Save on monthly prices • Reduced contract length • Other savings, too! • SET UP A DEMO at LikeableDemo.com • OR CALL 212.359.4347 Learn how Likeable Hub can help grow your social through automation!
- 41. @DaveKerpen | #LikeableWebinar GrandPrize! QUESTIONS? Dave Kerpen @DaveKerpen Likeable Local @LikeableLocal Don’t forget to redeem your Likeable saving at LikeableDemo.com or call 212-359-4347 TODAY!