A managed open source system to generate innovation - Jan Van Mol, Addictlab
1 like409 views
The document outlines the 'addictlab' concept, a managed open-source system aimed at fostering creativity through multidisciplinary collaboration, platforms for talent acceleration, and innovative projects involving various international partners. It discusses specific initiatives such as the Thalys brand strategy focusing on enhancing the travel experience and the sustainable design of disposable items. The overall goal is to inspire and connect communities while promoting sustainable practices and creativity in various industries.
A managed open source system to generate innovation - Jan Van Mol, Addictlab
- 2. Will you get inspired?
- 3. What to do with the following creative concepts. Inspiration? Art? Innovation? Business model?
- 4. > Tree hugger > Atmosphere Amplifier > Women connector > Earth connector
- 6. >>> Mobile Dwelling Units
- 8. understanding creativity. Organic, energetic multilayered, complex. It defines us as human beings.
- 9. Structuring Creativity A proactive way to attract ideas & creative resources ‘Addictlab = managed open Source system’ Unbiased Low threshold Out of the box Multi-cultural Global
- 12. Lab/members Lab/ambassadors Lab/researchers Platforms to accelerate talent
- 14. Lab Ambassadors New/Local addictlab representatives
- 15. Project database Organised via different subportals.
- 16. Platforms for labmembers Ad!dict inspiration books
- 25. Research theme #29 Research on emerging technologies In collab. with IMEC, MOMA (NY), Design Incubator centre (Singapore), Domus Academy Italy), V2 (Netherlands), Science Gallery (Ireland), etc, etc.
- 26. Mini-addicts
- 28. 3D experiences Workshops/lectures/ exhibitions/...
- 32. Installing an addictlab’shop’ Test shop Inspiration for a large audience Information for the industry Consumer research Stories for the press
- 34. Leaving traces
- 36. Geo-branding projects Result: people becoming ambassadors Media finding genuine stories Decision makers receive a white paper on the city Industry gets a platform & RD The city becomes a clear ‘brand’
- 37. Brusselslab.com
- 38. Brusselslab.com
- 39. •Temporary space •Discovering new talent •Inspiring a large audience Allowing the industry to tap into creative resources and set up brainstorming sessions & workshops.
- 40. Benefits for the industry & organisations, cities coherent brand research Sustainable research Innovation
- 43. sponsors Companies & organisations Looking for innovation
- 45. Thalys project Creative X-Ray©: Design brief for the future rolling stock
- 46. On Board/ Food and Drink A trip on the Thalys does not take that long. Eating and drinking is more like an interesting way to pass the time than a biological need. Eating and drinking on the European Thalys should therefore be pleasantly surprising. The surroundings sparkle, the atmosphere is relaxing and calming. I can choose between different places and locations to position myself, depending on the mood I’m in, and who I’m there with. The food I’m eating is surprising as well, and adds a touch of the extraordinary. It’s a memorable experience... Thalys as a new and tantalising experience. Thalys Brand Strategy THALYS Travel Concept 2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / Colours Design Brief Idea Database
- 47. On Board/ Materials The materials I touch inside the train are unusual to me. They seem to be from another world - things like cushioning gel, smart textiles, luminescent polymers, soft-touch fabrics and thermo-chromatic inks. All is well-considered and fully functional. Thalys uses materials that are multipurpose and multi- layered. This clearly indicates sound company ethics... Thalys as eco-conscious and aesthetically advanced. Thalys Brand Strategy THALYS Travel Concept 2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / Colours Design Brief Idea Database
- 48. The Colours of the 2006 Train The overall Thalys brand strategy and the colours that have been defined together with that, must be taken into account. At the same time the train must THALYS MAIN COLOUR Pantone 201 answer to the different moods of its C 40% passengers. Reddish colours to M 100% Y 80% stimulate activity and entertainment, K 0% blue to fuel inspiration and work, green for relaxation. Keeping these effects in mind, a subtle use of the right combination can create a specifically targetted, potent result. THALYS SIDE COLOUR Pantone 5275 THALYS SIDE COLOUR C 50% Pantone 141 M 20% C 0% Y 10% M 11,5% K 30% Y 47% K 0% THALYS SIDE COLOUR THALYS SIDE COLOUR Pantone 5483 Pantone Cool Gray 5 C 50% C 0% M 20% M 0% Y 30% Y 0% K 20% K 35% Thalys Brand Strategy THALYS Travel Concept 2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / Colours Design Brief Idea Database
- 49. Thalys Brand Strategy THALYS Travel Concept 2006 2006 Travel Experience Moodboards Design Brief Idea Database
- 50. Thalys Brand Strategy THALYS Travel Concept 2006 2006 Travel Experience Design Brief Moodboards Idea Database 50 50
- 51. Tao project How can you package & sell balance between body & soul?
- 57. Quantum leap theory for brands About brand energy. (Jan Van Mol, Ad!dict #26, Brand Research) ST 3D Your brand is created by Brand-molecules: SA His MA Sales SH Management BrMo Products Services EVR Environment AS Share holders People CO SER Brick & mortar PR Human resources PE Assets History HR Competitors Social Tissue CEO’s wife Parking space colour Office manager’s makeup CEO’s mistress …
- 58. Brand identity = point of gravity ST 3D Your brand is created by Brand-molecules: SA His MA Sales SH Management BrMo Products Services EVR Br Environment Share holders AS People CO SER Brick & mortar PR Human resources PE Assets History HR Competitors Social Tissue CEO’s wife Parking space colour Office manager’s makeup CEO’s mistress …
- 59. Definition of innovation Innovation = controlled power boosts so that your brand gets to another energy level. ST SA His MA SH Innovation BrMo EVR Br AS SER PR CO PE HR
- 60. Some examples of ongoing research.
- 61. Luxury
- 62. Luxury
- 63. Font design - still readable Reduces print ink up to 20%
- 64. treewear UG1 Le vert
- 65. The addictlab model A way to generate & implement sustainable changes?
- 66. CONVENTIONAL CREATIVE PROCESS changes for client income agency income creative resources PR value
- 67. Benefits of an Addictlab project changes for client income Addictlab income Labmembers income Labpartners changes for society credibilty independent Lab PR value
- 68. TM ONLY ONE BRAND WORTH WORKING FOR.
- 69. Example: From proactive research to concrete products & services for companies
- 70. How it works : food lab Addictlab Addictlab Addictlab research on Book with Research on Food concepts on food Chocolate Labmembers Brand DNA / concepten briefing
- 74. INTERFACE TOOLS E-PAPER / LOOP.PH
- 75. EVERY DESKTOP IS A COMPUTER MICROSOFT SURFACE / IBAR
- 76. concept database Project of a disposable spoon.The today's western society is characterised by surconsumption. A designer often take an important part in this process, creating unnecessary things, waisting ressources. But it's also up to designers to influence consumers, to make them more conscious and responsable. For hygienic and practical reasons it's not possible to stop producing and using disposable objects, but we can do it in a different way: using recycled and recyclable materials, rethinking the conception of the products, saving material. This is a project of a spoon that is produced with a minimal use of material and distributed in a flat way. One can fold it himself with just one hand move and it is ready to use. It's ideal for taking with you to school, for a picnic. It can also be distributed in ｬleavesｬso that one can separate and fold a spoon when it's necessary. DImensions: 130 x 37 x 0,3 mm
- 77. The chocolate research proactive ideas & reflections innovation for Belgian chocolate company
- 84. Chocolate bonbons halfway production process: filling added from the bottom...
- 85. Client: ITALOSUISSE Challenge: drive business development INPUT & RESEARCH Methodology: yearly LAB subscription use of labfiles Core team: 3 Lab researchers Brand research / kids Lab resources: depending on needs (conceptual & executional) lab / design lab / marketing / chocolate / communication / OUTPUT • Strategy • Sales guidance • Innovation & new product concepts • Promotion concepts • Products/tastes/packaging • Execution & production of all
- 86. output - Online research - Publication - Salon des Chocolatiers - others
- 87. 1. Inspiration Shower© & trend filtering ADDICTLAB FILES LAB RESEARCHER CLIENT 0% briefing 2. Creative Sparring partner ADDICTLAB FILES LAB RESEARCHER CLIENT LABMEMBER (spec) Visualiser ONGOING COLLAB 3. Creative X-Ray© ADDICTLAB FILES Addictlab researchers CLIENT LABMEMBER 1 Visualiser DEDICATED BRIEFING LABMEMBER 2 LABMEMBER …
- 88. Sowetolab.com Engaging in conversations, accelerating creative talent, generating awareness
- 96. Brusselse region project Wants to promote Brussels fashion talent & industry (Modo Bruxellae) -promote Brussels as - a creative hub - an innovative brand - a central hub in Europe
- 97. Boutiqk object print on box
- 98. ©2005 Garth Roberts for Ad!dict Creative Lab
- 99. Boutiqk objects
- 100. Diesel project Inspiration Shower Reflections on light & fashion POS material Window display & design project
- 102. Ideas for greener cities / output • consultancy Flemish govt & third parties • Publications: book ANB (white paper) Ad!dict #30 (eng) book ANB (for cities) • Exhibitions • Product & service ideas prototypes & projects
- 103. output - Online research - Publication - exhibitions
- 104. Online browsable