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A product strategy for expanding into market
A product strategy for expanding into market based on key factor analysis
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A product strategy for expanding into market
- 1. Go To MarketStrategy How to Define a Go To Market Strategy
- 2. Market Analysis Market Analysis GoTo Market Strategy
- 3. • Product Overview •Who would be interested in this solution? • Users and their Current Problem • Market Research • Competitors and the Competitive landscape • Product Positioning • USP Market Analysis
- 4. Product Overview Product Descriptionin few lines
- 5. Who would beinterested in this Product / Solution ? Small, Medium and Large Enterprises ? Or Consumers ?
- 6. Current Problem ofPotential Users ? Identify Current Problems faced by Potential Users that the product/solution is expected to address
- 7. Market Research Identify theoverall market size for product/solution, market segmentation, user base, growth trends, etc. Depict the Market and Product potential by means of charts and graphs for couple of slides.
- 8. Competition Identify Direct Competitionand Indirect Competition
- 9. Key Differentiators withother similar products Identify the competing products / solutions with description and List down how your product differentiates from them Products Product Description Your Product Differentiators
- 10. Product Positioning Positioning iskey. Describe how it can be positioned and some of the advantages it has in terms of positioning
- 11. Sustainable Competitive Advantage Identify TangibleAdvantages - IPs and Patents, etc Intangible Advantages - First in business to offer a certain feature , cost advantage, etc
- 12. USPs Identify and providethe USPs of your Product / Solution
- 13. Go To Market MarketAnalysis Go To Market Strategy
- 14. • End Goalin a Year • Whom to sell ? • Marketing Strategies • Partnership Strategies • Channel Partner program • Pricing Strategies • Metrics and Measurement Go To Market
- 15. End Goal ina Year You might want to start out with End goal in a Year or two or some suitable timeline. Mention target in Sales Numbers and Revenues.
- 16. Whom to Sell? Regions - Segments – Industries - Etc
- 17. Marketing Strategies Identify andDetail the Marketing strategies with clear Timelines – When to start and How long to execute it? Prioritize the Marketing Strategies based on their impact and budget
- 18. Partnership Strategies What sortof Partners to tie up for GTM ? What unique benefits do they bring ?
- 19. Channel Partnership Strategies GoingChannel Partner route? List down strategies for Choosing the right partners, Supporting Channel Partners, Making them work, etc
- 20. Other Go ToMarket strategies Mention other unconventional or unique strategies to reach the prospective customers
- 21. Pricing strategies Study thecompetition and market and identify some unique pricing models that will entice and hook the customers
- 22. Metrics and Measurement Measurethe marketing impact and reach with metrics Identify the ROI Refine the strategy