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A Sales and Marketing Love Story
The document discusses a survey of marketers and salespeople about their relationship and perceptions of each other. Some key findings include: - Marketers create content but salespeople do not always share it, while salespeople find the leads from marketers are not always a good fit. - Many marketers do not use buyer personas or understand who their target customers are, which impacts lead quality. - A lack of agreement between marketing and sales about responsibilities contributes to issues with lead handoff and follow up. - However, most salespeople see marketing as important to revenue and many marketers see sales as collaborative, indicating potential for improvement in their relationship.
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An introduction to the dynamic between sales and marketing, depicted as a love story with challenges.
Illustration of common frustrations where both sides feel misunderstood and blame each other for poor results.
Introduction of a survey conducted by HubSpot and LinkedIn to understand the relationship between marketing and sales.
Exploration of how marketing and sales professionals use content, revealing discrepancies in perceptions about effectiveness.
Discussion on buyer personas and lead quality, highlighting significant gaps in understanding between marketing and sales.
Need for formal agreements and communication to resolve conflicts and enhance collaboration between sales and marketing teams.
Vision of an ideal working relationship where both teams cooperate seamlessly, leading to mutual success.
Call to action for developing a strong partnership and effective collaboration between sales and marketing.
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A Sales and Marketing Love Story
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- 3. SOMETIMES IT CAN FEELLIKE MARKETERS ARE FROM VENUS.
- 4. ... AND SALESPEOPLE AREFROM MARS.
- 5. the conversation often goeslike this ... Like in the story of Marketing Mary & Sales Sam ...
- 6. I give yougreat content but you won’t share it!
- 7. All that contentand social doesn’t work.
- 8. You’re not evenfollowing up with the leads I give you!
- 9. That’s because theleads you give me suck, and marketing is just a waste of money!
- 10. You have noidea who our customer is!
- 11. Sales Marketing Which iscosting companies money. $ $
- 12. SO HUBSPOT &LINKEDIN SURVEYED MARKETERS AND SALESPEOPLE AROUND THE GLOBE.
- 13. To find outjust how Marketing and Sales are working together.
- 14. AND WHAT THEYREALLY THINK OF EACH OTHER.
- 15. AND WHAT THEYREALLY THINK OF EACH OTHER. SO LET’S START.
- 16. 1 Joiningforcesto attractprospects.
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- 25. Buyer personas helpmarketers to communicate with the right audience. Learn how to create yours here
- 26. But not enoughmarketers are applying personas to their marketing strategy.
- 27. 41% of marketersdo not use buyer personas.
- 28. This makes itdifficult for marketing to envision what a good-fit lead looks like.
- 29. Contrary to whatSales may think ...
- 30. Contrary to whatSales may think ... 95% of marketers said that lead quality is important to them ...
- 31. ... but only5% of them think they give sales a perfect fit lead.
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- 33. Only 6% ofsalespeople think that marketing gives them perfect-fit leads.
- 34. MARKETING AND SALESAGREE ...
- 35. MARKETING HAS NOIDEA WHO THEY’RE MARKETING TO!
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- 37. When 59% ofmarketers admit that they have no formal agreement with Sales to determine both teams’ responsibilities ... Learn how to create an agreement here
- 38. ... and 40%of marketers don’t even know what a marketing-qualified lead is ...
- 39. OR … ASALES-QUALIFIED LEAD
- 40. ... it mightleave some marketers asking, ‘Where do I stand in this relationship?’
- 42. Having a servicelevel agreement between Sales and Marketing can really help to solve this problem. Learn how to create an SLA here
- 43. 87% of salespeople thinkthey do a good job of following up with leads Marketing gives them ...
- 44. 87% of salespeople thinkthey do a good job of following up with leads Marketing gives them ... ... only 64% of marketers agree.
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- 46. ... with 88%of salespeople be- lieving that their marketing team is a crucial source of revenue generation ...
- 47. With 88% ofsales- people believing that their marketing team is a crucial source of revenue generation ... ... and 72% of market- ers believing that their sales team is collaborative ...
- 48. ... there ishope for their relationship!
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- 50. You give megreat content to share on my social networks.
- 51. You give megreat feedback to help develop an accurate buyer persona. Learn How Here Develop your buyer persona with our template here.
- 52. Marketing sends me perfect-fitleads. Learn How Here
- 53. Sales does agreat job following up with leads now that we have an agreement in place. Learn How Here Learn how to create a marketing and sales agreement.
- 54. We avoid confusionby looking at the same dashboards with shared goals. Learn How Here
- 55. And they lived happilyever after!
- 56. How to Createa Love Story Between SALES & MARKETING #SMLove See How You Can Create Your Own Love Story Between Sales & Marketing. Download