A Visual Guide to Creating the Perfect LinkedIn Company Page

A Visual Guide to Creating the Perfect LinkedIn Company Page

• 1.
  PROTIP CREATING THE PERFECT LINKEDINCOMPANYPAGE A VISUAL GUIDE TO
• 2.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 2 TABLE OF CONTENTS COMPANY OVERVIEW / / 4 LOGO AND BANNER IMAGE / / 5 CAREERS PAGE / / 8 SHOWCASE PAGES / / 9 FEATURED GROUPS / / 11 COMPANY UPDATES / / 12 PAGE ANALYTICS / / 13
• 3.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 3 Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool. To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration. And if you’d like a text-only version of LinkedIn’s tips, refer to the checklist that came with your download. Thanks! INTRODUCTION
• 4.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 4 PROTIP “Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.” — LinkedIn 1Company Overview Company overview from LinkedIn’s Company Page
• 5.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 5 PROTIP “Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.” — LinkedIn 2Logo & Banner Kellogg’s Company Page cover image, which highlights recent accomplishments i i
• 6.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 6 (continued) 2Logo & Banner The Weinstein Company’s cover image, which highlights an upcoming film release i
• 7.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 7 2Logo & Banner Apple’s Company Page cover image, which highlights a product feature i (continued)
• 8.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 8 PROTIP “Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.” — LinkedIn 3Careers Page NPR’s Careers Page on LinkedIn, which features an employee video
• 9.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 9 PROTIP “For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.” — LinkedIn 4 Cover images from Adobe’s two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud ii Showcase Pages
• 10.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 10 4Showcase Pages Examples of Adobe using unique messaging for each of its Showcase Pages ii (continued)
• 11.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 11 PROTIP “Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.” — LinkedIn 5Featured Groups Sidebar menu showing HubSpot’s Featured Groups i Click Me!
• 12.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 12 PROTIP “Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.” — LinkedIn 6Company Updates Examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience i Click Me!
• 13.
  A VISUAL GUIDETO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 13 PROTIP “Get insight into what’s working and what’s not by using Company Page Analytics to test frequency, topics, and formats.” — LinkedIn 7Page Analytics Example Company Page Analytics (note: some data has been hidden)
• 14.
  PROTIP ClearPivot is aninbound marketing agency based in Denver, Colorado. We map out clear paths to achieve our clients’ business goals, and pivot their marketing content, campaigns and infrastructure to reach those goals. http://www.clearpivot.com/marketing-assessment ABOUT US Get a free 30-minute inbound marketing assessment with our marketing specialists. WWW.CLEARPIVOT.COM