Aaai

Aaai

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  FUNDAMENTALS OF ADVERTISING Topic:AAAI By Dr. Sandeep Kumar (Assistant Professor) (UIMS) www.cuchd.in Campus: Gharuan, Mohali
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   To understandobjectives of advertising organization www.cuchd.in Campus: Gharuan, Mohali Objectives of the Topic
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   To providestudents with a fundamental understanding of advertising and its place in business, branding, and society.  To provide students with the understanding about contribution of advertising.  Describe major bases for segmenting consumer and business markets. www.cuchd.in Campus: Gharuan, Mohali Course Objectives
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  www.cuchd.in Campus: Gharuan,Mohali Advertising Agencies Association of India • National organization of Ad agencies • Formed in 1945 • Apex body of and the spokesperson for Advertising Industry. • Constituents: small, medium and large sized agencies as its members, advertisers, media owners and even government.
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  www.cuchd.in Campus: Gharuan,Mohali Objectives of AAAI • To benefit Indian consumers by ensuring advertising is honest and in good taste. • To benefit Indian advertisers to stimulate business and industrial activities. • To benefit media by establishing sound business practices between advertisers and ad agencies. • To benefit Nation
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  www.cuchd.in Campus: Gharuan,Mohali Objectives of AAAI • To encourage the interest the of young individuals in the business of communication. • To establish a common platform in building and sustaining the prestige of advertising professionals and industry. • Co-operative and liaison with government officials
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  www.cuchd.in Campus: Gharuan,Mohali ANA: Association of National Advertisers • Representative body for marketing community in the US. • Headquarters in New York • Founded in 1910 • Protects well being of the marketing community.
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  www.cuchd.in Campus: Gharuan,Mohali Objectives of ANA • To benefit consumers and advertisers • To improve efficiency in goods and services through responsible advertising. • To promote common interests and welfare of its members.
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  www.cuchd.in Campus: Gharuan,Mohali Campaign by ANA • #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S. Its mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote.
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   Understanding aboutrole and types of ad agencies  Understanding about importance of ad agencies www.cuchd.in Campus: Gharuan, Mohali Topic’s Outcome
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   Students willget to know about the objectives of advertising organization www.cuchd.in Campus: Gharuan, Mohali Topic’s Outcome
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   Will preparestudents for a career in Advertising Industry.  Will acquire skills of Campaign planning, management and development.  Will develop professional communicative competence www.cuchd.in Campus: Gharuan, Mohali Course Outcome
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  • Objectives ofAAAI 13 www.cuchd.in Campus: Gharuan, Mohali FAQ’s