Aaraish is a charity event organized by Mrs. Sharmilla Khanna to raise funds for Save the Children India. The event brings together high-profile sponsors, exhibitors, and celebrities to promote exclusive products while raising money for the nonprofit's education, health, anti-trafficking, and rural programs. Aaraish has been successful in generating sales and publicity for exhibitors while also providing a 50% tax rebate for donations to Save the Children India. Past events have drawn over 22,000 visitors and received coverage in major Indian newspapers and television channels.