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ABCD Partner Marketing Process
The document outlines a comprehensive marketing plan that includes establishing objectives, defining target audiences, creating a marketing calendar, and brainstorming campaign opportunities. It emphasizes the importance of generating leads, optimizing performance, and empowering sales through strategic content creation and industry engagement. Additionally, it highlights the need for measuring the effectiveness of marketing initiatives and aligning efforts with revenue goals.
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ABCD Partner Marketing Process
- 1. Marketing Plan • Establishmarketing objectives and timeline • Define audience and buyer personas • Build marketing calendar • Brainstorm campaign opportunities • Establish campaign and event smart goals • Build joint budget • Assign resources • Create content aligned with marketing calendar • Build content library based off of partner’s needs and vertical markets • Identify new content opportunities • Create press releases, blog posts, email templates, etc. • Create thought leadership • Become industry influencer • Educate ecommerce merchants and retailers on current and future trends of fraud • Execute marketing plan • Measure performance • Optimize plan • Generate leads • Close business & create revenue Aligned Planning Build Content Commence Activities Demand Generation TIMELINE (BUSINESS DAYS) 0 30 60 180 Partner Marketing Efforts Empower Sales – create opportunities to sell