Absolute Radio - RAJAR Q2 09
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This document summarizes radio listenership data from Absolute Radio and other stations over multiple quarters. It shows that Absolute Radio's reach was steady after a 14% increase last quarter, while its listening hours were slightly down. National radio saw Classic FM's reach increase 6% and in London, Capital FM became the number 2 commercial station with a 4% reach increase. Overall radio listening continues to increase, with more people listening to radio than ever before.
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Absolute Radio - RAJAR Q2 09
- 1. After 14% increase last quarter this time steady quarter, Absolute Radio Portfolio Reach Absolute Radio Portfolio Reach W2:08 W3:08 W4:08 W1:09 W2:09 3,000 , 2,500 2,000 1,879 1,500 , , 1,691 1,000 882 500 0 Total Absolute Radio Total Absolute Radio Total Absolute Radio Network London
- 2. Network & Station hours slightly down ( 3%) (-3%) after a 14% increase last quarter Absolute Radio Portfolio Hours Absolute Radio Portfolio Hours W2:08 W3:08 W4:08 W1:09 W2:09 18,000 , 16,000 14,000 12,000 12,837 10,000 11,309 8,000 6,000 4,000 4 000 5,292 5 292 2,000 0 Total Absolute Radio Total Absolute Radio Total Absolute Radio Network London
- 3. National Radio – Classic FM’s Reach up 6% FM s National Reach National Reach W2:08 W1:09 W2:09 7,000 , 6,000 5,000 , 5,717 4,000 3,000 2,000 2,405 1,000 1 000 1,691 40 572 482 215 709 270 0
- 4. London – Capital now no.2 commercial with 4% no 2 increase in Reach London Reach London Reach W2:08 W1:09 W2:09 2,500 , 2,000 2,054 2,061 1,952 1 952 1,897 1 897 1,784 1,500 1,570 1,000 882 787 500 615 549 9 499 372 0
- 5. Capital Breakfast just 5 000 behind Classic FM 5,000 total Commercial Breakfast Show Reach Commercial Breakfast Show Reach W2:08 W1:09 W2:09 1,400 , National London 1,200 1,160 1,155 1,000 1,004 800 909 818 858 789 600 400 504 200 248 226 223 0
- 6. Geoff Lloyd s Hometime Show audience up 2% Lloyd’s while Classic adds 3% in same time band Commercial Reach Mon Fri 17:00 20:00 Commercial Reach Mon‐Fri 17:00‐20:00 W2:08 W1:09 W2:09 2,500 , National London 2,000 2,163 1,500 1,000 885 926 921 755 781 787 500 195 202 287 178 0
- 7. Absolute Radio CORE target market Commercial 25 54 Reach Commercial 25‐54 Reach W2:08 W1:09 W2:09 2,500 , National London 2,000 2,095 1,500 1,512 1,340 1,264 1,293 , 1,000 1,242 1 242 971 500 380 433 397 196 0
- 8. More people listening to radio than ever before All Radio Reach All Radio Reach 47,000 46,327 46,000 45,621 45,117 45,000 45 000 44,608 44,615 44,536 44,070 43,923 44,000 43,686 43,663 , 43,140 43,000 42,000 41,000 W2:99 W2:00 W2:01 W2:02 W2:03 W2:04 W2:05 W2:06 W2:07 W2:08 W2:09