Accelerate Commerce with Cloud [Infographic]
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Ecommerce professionals are increasingly utilizing Software as a Service (SaaS) to enhance competitiveness and facilitate market entry. The document highlights the benefits of SaaS solutions, including increased transaction values, improved marketing returns, and customer engagement. It states that organizations leveraging cloud capabilities experience significant advantages in customer relationship management and revenue growth.
Accelerate Commerce with Cloud [Infographic]
- 1. Accelerate Commerce with Cloud ©2014 IBM Corporation Learn more at ibm.com/SaaS Follow us @ibmsaas eCommerce professionals are leveraging Software as a Service (SaaS) to quickly, easily, and securely stay competitive in today’s marketplace. eCommerce SaaS solutions enable companies to enter new markets and geos, drive revenue and margins and deliver personalized and consistent brand experiences across all channels. 17% Organizations that collect customer data at every customer touch-point reported a increase in average transation value and retention rate for a retailer1 82%YoY return on marketing investments by empowering LOB users with the ability to manage digital store content6 83%of consumers are more likely to do business with brands that allow them to control where, when and how they interact4 136%more likely to use cloud to reinvent customer relationships3 Leaders are 170%more likely to use cloud-based analytics extensively to derive insights2 Leaders are doubled its conversion rates and tripled its revenue Lindt more than on mobile devices with its new eCommerce site5 Sources: 1 Aberdeen Group, Digital Commerce Business Value Drivers, April 2013 2 IBM Center for Applied Insights, Under cloud cover: How leaders are accelerating competitive advantage, October 2013 3 IBM Center for Applied Insights, Under cloud cover: How leaders are accelerating competitive advantage, October 2013 4 IBM Institute for Business Value, Winning over the empowered consumer, December 2011 5 IBM Software/Smarter Commerce, Lindt masters personalized e-commerce with IBM and CrossView, December 2013 6 Aberdeen Group, Optimizing the E-Commerce Experience: Empower Business Users to Delight Customers, April 2014 Gain