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Accelerate ROI with Apps 
from Informatica 
Marketplace 
Presented by Scott Geffre 
Vice President, Marketplace 
June, 2014
Safe Harbor 
The information being provided today is for informational purposes only. The 
development, release and timing of any Informatica product or functionality 
described today remain at the sole discretion of Informatica and should not be 
relied upon in making a purchasing decision. Statements made today are 
based on currently available information, which is subject to change. Such 
statements should not be relied upon as a representation, warranty 
or commitment to deliver specific products or functionality in the future.
What is a Marketplace?
The Informatica Marketplace 
A Data Integration Ecosystem 
Partners Consumers 
Developers 
Informatica 
• Software, Services Vendors 
• Strengthen Partnership 
• Generate Awareness 
• Discover Solutions 
• Evaluate Products 
• Request Ideas 
• Administrators 
• Architects 
• Data Analysts 
• Contribute, Collaborate 
• Enable Customers 
• Engage & Interact 
• Identify Whitespace
Key Statistics 
1,200+ Apps 
100,000+ Community 
15,000+ Monthly 
Downloads 
Members
Free vs. Purchasable Product Categories 
Data Integration 
67% 
DQ 
5% 
MDM 
5% 
Cloud 
16% 
Other 
7% 
Marketplace Apps 
745 
460 
Free / Trial 
Apps 
Purchasable 
Apps
Marketplace Apps 
Data Integration 
Mappings, Utilities, Connectors, 
Code Testing and Deployment, 
Monitoring, Job Scheduling 
Data Quality 
Rules & Reference Data, Health 
Check, Accelerators, Services 
Cloud 
Connectors, Templates, Data 
Loaders, Plugins, Process 
Automation, Services
Key Marketplace Features 
A trusted community resource 
• Robust Solution Information
Key Marketplace Features 
A trusted community resource 
• Ratings / Reviews 
• Select solutions based on community feedback
Marketplace Seal of Approval 
Review of functional specifications 
Assessment of architecture and 
workflow 
Validation of use cases 
Product availability and system 
requirement checks 
Black box, stability, stress, and 
performance testing 
Installation and deployment 
procedures 
Evaluation of supporting 
documentation
Data Migration 
Project Walkthrough 
Example Apps to Speed Productivity
Velocity Data Migration Methodology 
Data Profiling Validation 
Rules 
Quality 
Scorecards 
Target 
Location 
Legacy 
Staging 
Acquire Convert Load 
Exception 
Processing 
Audit / Lineage 
Mainframe 
Relational 
Flat Files 
Applications 
Pre-Load 
Staging Packaged Apps 
Big Data 
Cloud Apps
Project Stages and Typical Challenges 
Analyze Build Test Operate 
Analyst Architect Developer Administrator 
Unknown Data Types 
Multiple Formats 
Missing Values 
Invalid Entries 
Developer 
Lack of Automation 
Repetitive Mappings 
Coding Standards 
Manual Review 
Incomplete visibility 
Extensive Time 
Code Migration 
Manual Monitoring 
Outage Prevention
Free Informatica Data Integration Tools 
On the ground or in the Cloud 
 automate the loading and extraction of data 
 advanced scheduling to automate complex 
multistep integrations 
 powerful enterprise functionality such as 
fine-grained access controls, delegated 
administration 
 automates the back-up of data of cloud-based 
PowerCenter 
Express 
 No coding, easy-to-use graphical design and 
development. 
 full range of data transformations. 
 Workflow tools to create complex, multi-step 
transformations. 
 Mid-stream data viewer to test and understand 
the impact of transformations at every step. 
 The connectivity you need to connect to: 
relational databases, flatfiles, ODBC, JDBC, 
XML, social media sources, Web services and 
unstructured data. 
applications to on-premise databases, 
or files 
 easily configure advanced integrations with 
point-and-click user interface
Data Profiling Using PowerCenter Express
Mapping with Stage Mapping Generator
DBMetaData
Standardize string using User Defined 
Functions
Validate SSN using User Defined functions
Demo – Add-ons for 
Mappings
Standardize and Validate Country
Identify Suspect Names
Perform Source to Target Code Translation
Capture Exceptions
Load Audit Info
Final Mapping
Check coding standards with ICC Tool
PowerCenter Deployment Group 
Control File Builder
Parameter File Engine
XML Analyzer
Job Scheduling – Skybot Trial
Project Stages and Typical Challenges 
Analyze Build Test Operate 
Analyst Architect Developer Administrator 
Unknown Data Types 
Multiple Formats 
Missing Values 
Invalid Entries 
Developer 
Lack of Automation 
Repetitive Mappings 
Coding Standards 
Manual Review 
Incomplete Visibility 
Extensive Time 
Code Migration 
Manual Monitoring 
PowerCenter Outage Prevention 
Express 
Mapping, Mapplet 
Samples 
Stage Mapping 
Generator 
DB Metadata 
ICC Utility 
Control File Builder 
Parameter File Engine 
XML Analyzer 
Skybot
Automate Editing - Autotype Excel Macro
Compare PowerCenter Objects
Don’t Build It. Find It. 
Over 1,200 apps and services to boost your productivity 
• Leverage an Ecosystem of Partners, Developers and 
Informatica 
• Accelerate Project Delivery Using Trusted, Pre-built 
Solutions 
• Participate in the Community through Ideation, Contribution 
http://marketplace.informatica.com

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Accelerate ROI with infa marketplace

  • 1. Accelerate ROI with Apps from Informatica Marketplace Presented by Scott Geffre Vice President, Marketplace June, 2014
  • 2. Safe Harbor The information being provided today is for informational purposes only. The development, release and timing of any Informatica product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision. Statements made today are based on currently available information, which is subject to change. Such statements should not be relied upon as a representation, warranty or commitment to deliver specific products or functionality in the future.
  • 3. What is a Marketplace?
  • 4. The Informatica Marketplace A Data Integration Ecosystem Partners Consumers Developers Informatica • Software, Services Vendors • Strengthen Partnership • Generate Awareness • Discover Solutions • Evaluate Products • Request Ideas • Administrators • Architects • Data Analysts • Contribute, Collaborate • Enable Customers • Engage & Interact • Identify Whitespace
  • 5. Key Statistics 1,200+ Apps 100,000+ Community 15,000+ Monthly Downloads Members
  • 6. Free vs. Purchasable Product Categories Data Integration 67% DQ 5% MDM 5% Cloud 16% Other 7% Marketplace Apps 745 460 Free / Trial Apps Purchasable Apps
  • 7. Marketplace Apps Data Integration Mappings, Utilities, Connectors, Code Testing and Deployment, Monitoring, Job Scheduling Data Quality Rules & Reference Data, Health Check, Accelerators, Services Cloud Connectors, Templates, Data Loaders, Plugins, Process Automation, Services
  • 8. Key Marketplace Features A trusted community resource • Robust Solution Information
  • 9. Key Marketplace Features A trusted community resource • Ratings / Reviews • Select solutions based on community feedback
  • 10. Marketplace Seal of Approval Review of functional specifications Assessment of architecture and workflow Validation of use cases Product availability and system requirement checks Black box, stability, stress, and performance testing Installation and deployment procedures Evaluation of supporting documentation
  • 11. Data Migration Project Walkthrough Example Apps to Speed Productivity
  • 12. Velocity Data Migration Methodology Data Profiling Validation Rules Quality Scorecards Target Location Legacy Staging Acquire Convert Load Exception Processing Audit / Lineage Mainframe Relational Flat Files Applications Pre-Load Staging Packaged Apps Big Data Cloud Apps
  • 13. Project Stages and Typical Challenges Analyze Build Test Operate Analyst Architect Developer Administrator Unknown Data Types Multiple Formats Missing Values Invalid Entries Developer Lack of Automation Repetitive Mappings Coding Standards Manual Review Incomplete visibility Extensive Time Code Migration Manual Monitoring Outage Prevention
  • 14. Free Informatica Data Integration Tools On the ground or in the Cloud  automate the loading and extraction of data  advanced scheduling to automate complex multistep integrations  powerful enterprise functionality such as fine-grained access controls, delegated administration  automates the back-up of data of cloud-based PowerCenter Express  No coding, easy-to-use graphical design and development.  full range of data transformations.  Workflow tools to create complex, multi-step transformations.  Mid-stream data viewer to test and understand the impact of transformations at every step.  The connectivity you need to connect to: relational databases, flatfiles, ODBC, JDBC, XML, social media sources, Web services and unstructured data. applications to on-premise databases, or files  easily configure advanced integrations with point-and-click user interface
  • 15. Data Profiling Using PowerCenter Express
  • 16. Mapping with Stage Mapping Generator
  • 18. Standardize string using User Defined Functions
  • 19. Validate SSN using User Defined functions
  • 20. Demo – Add-ons for Mappings
  • 23. Perform Source to Target Code Translation
  • 27. Check coding standards with ICC Tool
  • 28. PowerCenter Deployment Group Control File Builder
  • 31. Job Scheduling – Skybot Trial
  • 32. Project Stages and Typical Challenges Analyze Build Test Operate Analyst Architect Developer Administrator Unknown Data Types Multiple Formats Missing Values Invalid Entries Developer Lack of Automation Repetitive Mappings Coding Standards Manual Review Incomplete Visibility Extensive Time Code Migration Manual Monitoring PowerCenter Outage Prevention Express Mapping, Mapplet Samples Stage Mapping Generator DB Metadata ICC Utility Control File Builder Parameter File Engine XML Analyzer Skybot
  • 33. Automate Editing - Autotype Excel Macro
  • 35. Don’t Build It. Find It. Over 1,200 apps and services to boost your productivity • Leverage an Ecosystem of Partners, Developers and Informatica • Accelerate Project Delivery Using Trusted, Pre-built Solutions • Participate in the Community through Ideation, Contribution http://marketplace.informatica.com

Editor's Notes

  • #17: https://community.informatica.com/solutions/stage_mapping_generator_trial
  • #18: https://community.informatica.com/solutions/stage_mapping_generator_trial
  • #19: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #20: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #21: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #22: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #23: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #24: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #25: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #26: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #27: Load Audit Info And finally the last step, drag and drop the audit table mapplet
  • #28: https://community.informatica.com/solutions/stage_mapping_generator_trial
  • #29: https://community.informatica.com/solutions/stage_mapping_generator_trial
  • #30: https://community.informatica.com/solutions/parameter_file_engine_and_batch_tool Parameter File Editor Iconic hierarchy view of Informatica parameter file. Syntax highlighting. Content validation.
  • #31: https://community.informatica.com/solutions/xml_analyzer
  • #32: https://community.informatica.com/solutions/enterprise_job_scheduler_trial
  • #34: AutoType Intro The first transformation logic that we need to implement Trim all the string column to remove unwanted trailing spaces. To manually type the trim expression for all 200+ columns is time consuming and error prone. You all would have faced this challenge frequently in your projects and you would appreciate how the AutoTypeExcel Macro utility automates this step. Auto Type Demo Autotype Tool uses Excel Macro to 1 - First, Create 200 new ports, then 2- Quickly create the Trim expression for the all the ports in Excel, and 3- Copy the expression to PowerCenter expression transformation We have just implemented the string trim on 100s of ports automatically in less than 5 minutes with no bugs.
  • #35: iExportNormalizer Intro slide: The mapping we developed has been deployed into production. Some bugs were found in the mapping in the production environment. QA has rectified these bugs. Before deploying the modified copy into the production environment, you want to compare mappings from both the environments to review the differences. iExportNormalizer is free tool that is available on marketplace that lets you accomplish this effectively.   You can export the mappings and workflows to be compared into appropriate directories from PowerCenter and run the iExportNormalizer. iExportNormalizer, restructures the XML files so that there can be vis-à-vis  comparison of the PowerCenter Objects.  iExportNormalizer Demo slide: You start by selecting the QA and Production directories  containing the XML of exported PowerCenter objects. When testing developers use test setting which should be removed when deploying to production. iExportNormalizer helps you zero in on the issues efficiently. At the mapping level, whether it is change in precision, formulas, data-type or port links it is easy to verify them with the help of this tool