Accenture tech vision 2018 slideshare trend3_data_veracity_aw_a_mc
- 2. #TechVision2018 CITIZEN AI Raising AI to Benefit Business and Society Trend 1 EXTENDED REALITY The End of Distance Trend 2 DATA VERACITY The Importance of Trust Trend 3 FRICTIONLESS BUSINESS Built to Partner at Scale Trend 4 INTERNET OF THINKING Creating Intelligent Distributed Systems Trend 5 www.accenture.com/technologyvision 2 INTELLIGENT ENTERPRISE UNLEASHED The Accenture Technology Vision 2018 predicts the rapid technology advancements that will improve how people work and live.
- 3. #TechVision2018DATA VERACITY www.accenture.com/technologyvision 3 WHAT IS DATA VERACITY? As businesses invest in technologies with intensive data demands, such as AI and edge-computing, ensuring data veracity—the truthfulness of the data driving decisions—will be of the utmost importance.
- 4. #TechVision2018 www.accenture.com/technologyvision 4 DATA VERACITY DATA DRIVES BUSINESS – BUT WHAT IF IT’S BAD DATA? Unverified, inaccurate or manipulated information threatens to compromise the insights that companies rely on to plan, operate, and grow.
- 5. 5www.accenture.com/technologyvision #TechVision2018DATA VERACITY Left unchecked, with autonomous, data-driven decision-making increasing across industries, the potential harm from bad data becomes an enterprise-level existential threat.
- 6. 6www.accenture.com/technologyvision #TechVision2018DATA VERACITY of 6,381 executives we surveyed agree that organizations are basing their most critical systems and strategies on data, yet many have not invested in the capabilities to verify the truth within it. 79%
- 7. #TechVision2018 www.accenture.com/technologyvision 7 DATA VERACITY DISTORTED DATA PRESENTS A THREAT TO BUSINESSES. The potential impact of unverified information carries far more financial risk than traditional cyberattacks.
- 8. 8www.accenture.com/technologyvision #TechVision2018DATA VERACITY Data captured by sensors is often trusted without question. In attempts to gather more and more data, businesses have left the door open to manipulation of cheap, unprotected, and now pervasive sensors. PROVENANCE
- 9. 9www.accenture.com/technologyvision #TechVision2018DATA VERACITY A recent study led by researchers at the University of Michigan found that accelerometers used in smartphones to track walking distance and other movement-related metrics can be fooled by a single acoustic tone – some indefinitely. DATARECORDED ON FITBIT 2,100 steps in 40 minutes. REALITY Stationary for 40 minutes. PROVENANCE
- 10. 10www.accenture.com/technologyvision #TechVision2018DATA VERACITY The recently uncovered “Methbot” used 600,000 realistic IP addresses registered to real Internet Service Providers to generate anywhere between $3 to $5 million a day in false advertising revenue. Other botnets, like Mirai, have taken down ISPs and telephone networks through massive DDoS attacks. These attacks increasingly exploit consumer IoT devices in ways the manufacturers don’t realize, or even know, to look for. PROVENANCE Compromised Server
- 11. #TechVision2018DATA VERACITY www.accenture.com/technologyvision 11 UNITED AIRLINES has recognized opportunities to recapture $1 billion a year by updating pricing models and decades-old assumptions about flying habits. Addressing data veracity presents new opportunities for growth.
- 12. #TechVision2018DATA VERACITY www.accenture.com/technologyvision 12 LOCATION-BASED ADVERTISING costs businesses $16 billion a year, but studies have shown 25% of this spending is based on inaccurate information. Creating stronger data veracity around location information could help businesses recover $4 billion in value each year. Addressing data veracity presents new opportunities for growth.
- 13. 13www.accenture.com/technologyvision #TechVision2018DATA VERACITY CREATING A DATA INTELLIGENCE PRACTICE. Existing capabilities within cybersecurity and analytics practices provide a foundation on which to build a new “data intelligence” practice. It will work to build data veracity, and uncover business practices that might be encouraging manipulated data. These initiatives will help businesses be confident in their insights, while remaining alert to new potential threats.
- 14. 14www.accenture.com/technologyvision #TechVision2018DATA VERACITY Businesses expand their understanding of data. A data intelligence practice determines the embedded risks across a portfolio of data supply chains using capabilities from both security and data science practices. Additionally, this group will help set standards for acceptable risk based on business priorities and implications of automated decisions.
- 15. 15www.accenture.com/technologyvision #TechVision2018DATA VERACITY INCENTIVIZE THE TRUTH. Understanding anomalous behavior during data observation provides a critical secondary benefit: it helps businesses uncover and adjust the incentive mechanisms that lead to faulty data being collected or provided in the first place.
- 16. 16www.accenture.com/technologyvision #TechVision2018DATA VERACITY Companies can address irregularities and maintain integrity with additional safeguards… Each Dragon Capsule produced by SpaceX uses six computers operating in pairs to validate calculations, ensuring that spacecraft flight and International Space Station docking maneuvers are made with the utmost certainty. Each pair checks its calculations against the others, and only proceeds when at least two pairs return the same result. GO NO GO INTEGRITY
- 17. 17www.accenture.com/technologyvision #TechVision2018DATA VERACITY …and compare questionable data with external sources for additional verification. Google is using machine learning to remove apps with overreaching permissions from its Play Store. NORMAL FLASHLIGHT PERMISSIONS • Camera flash LED. • Ambient light sensor. QUESTIONABLE FLASHLIGHT PERMISSIONS • Camera Flash LED. • Ambient Light Sensor. • Phone Contacts. • Location Data. • Browser History. INTEGRITY
- 18. #TechVision2018 www.accenture.com/technologyvision 18 DATA VERACITY The presence of bad data in a system isn’t always the result of malicious intent, but may be a sign that a process isn’t working as intended.
- 19. 19www.accenture.com/technologyvision #TechVision2018DATA VERACITY On Amazon, third-party sellers were buying fake reviews to artificially inflate their product and seller ratings.
- 20. #TechVision2018 www.accenture.com/technologyvision 20 DATA VERACITY Are you getting the right talent needed to build a culture of strong data practices?” How does your enterprise grade data? How important is digital hygiene in your culture? How important should it be? Are you incentivizing users to game your systems? 1 2 3 4 DECISION POINTS
- 21. 21www.accenture.com/technologyvision #TechVision2018DATA VERACITY BY 2024 data monitoring, auditing, and verification services will be a core offering from cloud providers; leaders will go a step further to offer services that will proactively notify its customers if they detect gaming of automated systems. BY 2025 there will be a major war started by state-sponsored cyberattack. Through 2025, most IoT devices will still lack cybersecurity features and will be a primary injection point for those looking to game autonomous systems. BY 2022 the first business will be effectively shuttered by regulators for failure to sufficiently protect consumer privacy. BOLD PREDICTIONS
- 22. THANK YOU #TechVision2018 www.accenture.com/technologyvision Find out more about Data Veracity www.accenture.com/dataveracity