Accor
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Accor is the world's largest hotel operator with over 3,600 hotels, 460,000 rooms, and 160,000 employees globally. It has a diverse portfolio of hotel brands ranging from luxury to economy segments. Accor aims to become the global benchmark in hospitality and has five strategic pillars - strengthening brands, ensuring powerful distribution, expanding robustly, reinventing hospitality sustainably, and committing to employees. The company operates hotels in 92 countries worldwide and provides expertise in marketing, distribution, procurement, human resources, development, and hotel management to hotel owners and partners.
Accor
- 1. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCES SOLIDARITY ACCORGROUP The Group presentation Accor in brief
- 2. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR Accor, the world’s largest hotel operator Accor in Brief2 FIGURESAT31/12/2013 160,000 EMPLOYEES IN ACCOR BRAND HOTELS 3,600 HOTELS MORE THAN 460,000 ROOMS MORE THAN €5,536 MILLION IN 2013 MORE THAN REVENUE OF
- 3. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR Our ambition: to become the global benchmark in hospitality Accor in Brief3 Strengthen and modernize our brands THE 5 PILLARS OF OUR STRATEGY: Ensure a powerful distribution system Expand at a robust pace Reinvent hospitality sustainably Commit to our employees
- 4. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR Accor worldwide Hotel portfolio by operating structure: MANAGEDOWNED AND LEASED FRANCHISED 41 % 32 % 27 % HOTELS ROOMS 92 COUNTRIES Accor in Brief4 FIGURESAT31/12/2013 Asia Pacific 567 hotels 109,169 rooms Africa and Middle-East 148 hotels 27,436 rooms Latin America and Caribbean 242 hotels 38,143 rooms Europe (excl. France) 1,063 hotels 142,755 rooms North America 16 hotels 4,716 rooms France 1,540 hotels 139,500 rooms 3,576 461,719
- 5. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR Accor in Brief 19/02/20145 FRANCE REGIONAL BRANDS LUXURY UPSCALE MIDSCALE ECONOMY INTERNATIONAL BRANDS ACCOR, STRONG COMPLEMENTARY BRANDS From economy hotels to luxury hotels A portfolio of hotel brands that are clearly positioned within their markets The global leader in economy and midscale hotels ASIA-PACIFIC
- 6. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 Sofitel, the leading French ambassador in international luxury hotels The Sofitel and its Ambassadors link the world with French elegance across a collection of unique addresses offering their guests and partners a “cousu main” service enriched with emotion, performance and a passion for excellence. 121 HOTELS 30,941 ROOMS 41 COUNTRIES Accor in Brief Sofitel So Bangkok – Thailand Sofitel Casablanca Tour Blanche – Morocco Sofitel Paris Arc de Triomphe – Francesofitel.com Sofitel Legend Cartagena Santa Clara – Colombia 6
- 7. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 Pullman, vibrant hotels for cosmopolitan travellers In-style and cosmopolitan, Pullman is establishing itself as the Group’s upscale international brand. Its hotels and resorts are located in major global cities and prime tourist destinations and welcome seasoned business and leisure travellers from all over the world. Warm, expert hospitality and personalized services ensure an innovative, efficient experience. 81 HOTELS 23,264 ROOMS 24 COUNTRIES Accor in Brief Co-meeting Welcomer Chill-out spacepullmanhotels.com 7
- 8. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 MGallery, the Collection of memorable hotels by Accor MGallery is a Collection of high-end hotels all around the world. Each hotel stages with talent a unique personality and story, experienced by guests through its architecture, interior design and services. Each hotel is inspired by one of the three typical atmospheres of the Collection: “Heritage” with places filled with history, “Signature” to reflect an aesthetic universe, or “Serenity” for a relaxing time. 68 HOTELS 6,917 ROOMS 22 COUNTRIES Accor in Brief Harbour Rocks Hotel Sydney – Australia Le Grand Hôtel Cabourg – France Kristin Scott Thomas – an ambassador brimming with charisma mgallery.com Veranda High Resort Chiang Mai – Thailand 8
- 9. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 Grand Mercure Shanghai Zhongya – China MORE THAN Grand Mercure, discover a new authentic The upscale Grand Mercure brand is about respecting local sensibilities and traditional codes of hospitality, preserving their authenticity and elevating their status. With MeiJue in China and Maha Cipta in Indonesia, Grand Mercure offers local travelers a unique “sense of place and genuine culture”. Unique and considerate touches make guests feel special. 13 HOTELS 2 HOTELS 4,400 ROOMS Grand Mercure Jakarta Harmoni – Indonesia Grand Mercure Jakarta Harmoni – Indonesia Grand Mercure Shanghai Zhongya – Chinagrandmercure.com INDONESIA CHINA Accor in Brief9
- 10. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 Create a new & valuable midscale hospitality experience Novotel’s midscale hotels are located in the world’s major city centers, business districts and tourist destinations. Novotel’s comprehensive range of high standard services contributes to the wellbeing of both business and leisure travellers. 402 HOTELS 76,383 ROOMS 60 COUNTRIES Accor in Brief The new generation room designed by Atome Associés In Balance by Novotel Novotel London Blackfriars – United Kingdom [email protected] Family & Novotel 10
- 11. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 A gratifying & constantly renewed experience Suite Novotel offers a range of midscale hotels located principally in city centers. It is an off-beat, avant-garde approach that invites medium-stay guests to enjoy a different way of experiencing hotel living. The 30 sq.m. suites are flexible spaces with innovative services to meet guests’ needs around the clock. 30 HOTELS 3,736 SUITES 9 COUNTRIES Accor in Brief Suite Novotel Malaga Centro – Spain Suite Novotel – Paris Issy-les-Moulineaux – France Suite Novotel – Luxembourgsuitenovotel.com Suite Novotel Perpignan Méditerranée – France 11
- 12. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 A genuine experience, a strong commitment to quality Mercure is the only midscale hotel brand that combines the strength of an international network guaranteed with a strong quality commitment with the warm experience of hotels that are all different, rooted in their local community and managed by enthusiastic hoteliers. Located in city centers, by the sea or in the mountains, the Mercure network welcomes business and leisure travellers across the world. 743 HOTELS 91,083 ROOMS 51 COUNTRIES Accor in Brief Mercure Arbat Moscow – Russia Mercure Saint Lary – France Mercure Seoul Ambassador Gangnam – South Korea mercure.com Mercure Poitiers Centre – France 12
- 13. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 Aparthotels Adagio – Number one in Europe Aparthotels Adagio offers modern apartments with a fully equipped kitchen and hotel services in city centers for extended stays with a sliding price scale from the fourth night. The brand has two product ranges: Adagio, the trendy, midscale aparthotels located in major city centers; Adagio access, the nifty, economical aparthotels located close to city centers. 90 APARTHOTELS 9,848 APARTMENTS 8 COUNTRIES Accor in Brief Adagio Caen Centre – France Adagio Vienna City – Austria Adagio access Brussels Europe – Belgiumadagio-city.com 13 Adagio Paris Opéra – France
- 14. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 14 THALASSOTHERAPY CENTRES 18 HOTELS 4 COUNTRIES Thalassa sea & spa, the reference in thalassotherapy and spas Thalassa sea & spa, Accor’s wellness brand, 14 seaside destinations in France, Italy, Morocco and Middle-East All the lasting benefits of thalassotherapy and the pleasures of the spa in relaxing, revitalizing surroundings. Sofitel Quiberon Thalassa sea & spa – France Sofitel Agadir Thalassa sea & spa – Morocco Massage under affusion showerthalassa.com > THALASSA SEA & SPA Accor in Brief14 Thalassa sea & spa, 14 destinations d’exception en bord de mer SOFITEL PULLMAN MGALLERY NOVOTEL MERCURE IBIS
- 15. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 ibis, well-being at the best price Ibis, the European leader in economy hotels offers guests the highest level of service and the ultimate in comfort in its category at the best market price. The brand guarantees its customers all over the world a consistent offer: a modern, connected and soundproofed room, an innovative and supremely comfortable bed, breakfast from 4am to 12 noon, and a wide range of restaurant concepts. 1,000 HOTELS 124,022 ROOMS 59 COUNTRIES Accor in Brief ibishotel.com 15 The new public areas
- 16. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 ibis Styles, comfort, unique designs, all-inclusive 233 HOTELS 21,156 ROOMS 21 COUNTRIES Accor in Brief ibis Styles Paris Pigalle Montmartre – France ibis Styles Bali Denpasar – Indonesia ibis Styles Dijon Central – Franceibisstyles.com ibis Styles München Ost – Germany 16 Ibis Styles is a non-standardized, economy brand with a whole range of styles and a happy personality. It is mostly managed under franchises and is designed for both individuals and families travelling for either business or leisure. Its good natured and most importantly all-inclusive offer includes the room, breakfast, Wi-Fi internet access and a host of little extras.
- 17. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 ibis budget, essential comfort, modestly priced ibis budget, formerly Etap Hotel, is the world reference in budget hotels. It is Accor’s sassy, no-fuss brand that focuses on simplicity, modernity and well-being. The hotels offer comfortable Cocoon rooms with super-soft duvets, new fluffy pillows, an XL shower, a flat-screen TV, Wi-Fi and an all-you-can-eat breakfast buffet! 563 HOTELS 46,547 ROOMS 16 COUNTRIES Accor in Brief New public areas A three-person Cocoon room The breakfast buffetibisbudget.com > ETAP HOTEL, FORMULE 1 17 ibis budget El Jadida – Morocco
- 18. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR >< FIGURESAT31/12/2013 hotelF1, France’s leading low-cost hotel chain hotelF1 offers fully renovated, contemporary double and triple rooms and new reception and breakfast areas. hotelF1 is now more dynamic than ever and is asserting itself as a straightforward brand that meets the needs of smart consumers. 238 HOTELS 17,906 ROOMS FRANCE Accor in Brief hotelF1 Marne la Vallée Collégien – France Three-person room ReceptionhotelF1.com > ETAP HOTEL, FORMULE 1 18 Twin room
- 19. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR Unrivaled expertise serving hotel operators and partners BRAND MARKETING Strong global brands; Segmentation: luxury to budget; Le Club Accorhotels, a global, multi-brand loyalty program. DISTRIBUTION Central booking system interfaced with all the key global players; Direct booking: • Online on www.accorhotels.com or any of the brand websites; • By telephone in one of our call centers (15 languages). Offers distributed by major strategic, global partners; A sales force deployed in 34 sales offices worldwide. PROCUREMENT 200 experienced buyers around the world; Efficient, innovative solutions (supplier, product/service); Compliance with regulatory, sustainable development and individual brand standards. HUMAN RESOURCES Employee training provided on the 18 Académie Accor campuses; Efficient recruitment tools (AccorJobs, HR social networks); Promotion of diversity; Creation of higher education programs for professions in the hotel industry. DESIGN, CONSTRUCTION, RENOVATION & MAINTENANCE A worldwide network of 300 professionals; “ A la carte” technical assistance and hotel equipment supply; Energy and maintenance cost management; Development of new concepts. HOTEL MANAGEMENT Benchmark business models; Internationally recognized operating excellence; Integrated Revenue Management: recruitment, training, monitoring; Cost control; Control of operating expenses; A quality control policy for each brand. Accor in Brief DEVELOPMENT AND PARTNERSHIPS 100 developers worldwide; All types of management structure: owned, leased, managed and franchised; Customized relations with partners; A wide range of investment options. ACCOR, A SOCIALLY RESPONSIBLE CORPORATION committed to growing responsibly, respecting people, local communities and the environment 19
- 20. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR The Group’s digital and commercial ecosystem Accor in Brief A free, multi-brand loyalty program 2,600 hotels ranging from luxury to economy 4 status levels: Classic, Silver, Gold, Platinum NATIONAL VERSIONS 31 LANGUAGES 16 20 HOTELS + 3,000 LANGUAGES 15 APPLICATIONS Key figures for accorhotels.com Key figures for accorhotels.com and brands on smartphones and tablets Accorhotels.com and 13 brand websites 9 HOTEL VIDEOS 1,100 JOHN SMITH 123456 1 12345678 1 12/08 Classic and a worldwide loyalty program
- 21. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR FIGURESAT31/12/2013 WOMEN 50 % MEN 100 PROFESSIONS NEARLY Open Up Your New Frontiers A caring Group that provides training Developing each employee’s skills Encouraging regional or international mobility Fostering career development Promoting diversity Accor in Brief21 ACCOR’S PRIME ASSET160,000 EMPLOYEES IN ACCOR BRAND HOTELS Close to 2,000 real-time job and traineeship offers An application pool that recruiters can access Over 6 million web visitors a year 12 languages accorjobs.com Accor’s worldwide recruitment website FOLLOW HR NEWS ON:
- 22. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR FIGURESAT31/12/2013 Your ambition has no frontiers Académie Accor, the corporate university dedicated to developing employee skills Spotting and retaining talent Contributing to each employee’s career development Providing training programs that are innovative and tailored to the hotel industry. Accor in Brief22 250 HOSPITALITY COURSES WORLDWIDE18 CAMPUSES THE WORLD’S #1 HOTEL SCHOOL
- 23. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMANS RESOURCESGROUP SOLIDARITY ACCOR 4 Innovation 5 Local 6 Employment 2 Nature 3 Carbon 1 Health 7 Dialogue Reinventing hotels sustainably 1. Ensure healthy interiors 2. Promote responsible eating 3. Prevent diseases Accor in Brief23 4. Reduce our water use 5. Expand waste recycling 6. Protect biodiversity 7. Reduce our energy use 8. Reduce our CO2 emissions 9. Increase the use of renewable energy 10.Encourage eco-design 11.Promote sustainable building 12.Introduce sustainable offers and technologies 13.Protect children from abuse 14.Support responsible purchasing practices 15.Protect ecosystems 16.Support employee growth and skills 17.Make diversity an asset 18.Improve quality of worklife 19.Conduct our business openly and transparently 20.Engage our franchised and managed hotels 21.Share our commitment with suppliers 23 7 PILLARS 21 COMMITMENTS 2/19/2014
- 24. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMANS RESOURCESGROUP SOLIDARITY ACCOR 2015 TARGETS EXTRACTS 1. Ensure healthy interiors Accor in Brief24 2015 Target: 85% of hotels use eco-labeled products 2. Promote responsible eating 2015 Target: 80% of hotels promote balanced dishes 3. Prevent diseases 2015 Target: 95% of hotels organize disease prevention training for employees 2 Nature 1 Health 4. Reduce our water use 2015 Target: 15% reduction in water use between 2011 and 2015 (owned/leased & managed hotels) 5. Expand waste recycling 2015 Target: 85% of hotels recycle their waste 6. Protect biodiversity 2015 Target: 60% of hotels participate in the Plant for the Planet reforestation project 24 2/19/2014
- 25. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR FIGURESAT31/12/2013 Linking cultures Solidarity Accor’s ambition: Linking cultures and providing support for the development of individuals and their integration into the community. 3 areas of commitment: Accor in Brief solidarity-accor.com 179PROJECTS SUPPORTED 37 COUNTRIES 8,500EMPLOYEES INVOLVED Local know-how Training and insertion Humanitarian and emergency 25 Philippines – NGO Virlanie – For the last three years, supporting the insertion of underprivileged young people by giving them access to training in the service professions.
- 26. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR Follow Accor’s latest news on accor.com, Facebook and Twitter Thank you accor.com Facebook.com /Accor Twitter.com @Accor Photographs : Coco Armadeil, Carole Bellaiche, Marc Bertrand, Joël Biletta, Thierry Bouët, Renaud Callebaut, Rémy Cortin, Eric Cuvillier, William Denizet, Heru Desanto, Serge Detalle, Brice Dirles, Tom Evangelidis, Grégoire Gardette, Rodney Hyett, Getty Images, Jacques-Yves Gucia, Gu Han, Alan Keohane, Christopher Kewish, Vichai Kiatamornvong, Stephan Kraus, Rodolphe Optich, Seree Palanusont, Slava Pozdnyakov, Anne-Emmanuelle Thion, Thierry Truck, Philippe Wang, Christoph Weiss, Steve Wells, Boris Zuliani.