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Adam Eisner - HostingCon 2012
- 1. Profiting “Right ofthe Dot” Adam Eisner Director, OpenSRS Product Management
- 3. Me 8+ yearsat Tucows Member, EURid Registrar Advisory Board
- 4. Agenda Today‟sTLD/ccTLD challenges Tomorrow‟sTLD challenges
- 5. Today’s Challenges How many countries should I carry? What do I do when customers ask for more?
- 6. Solving Our ccTLDProblem
- 7. Recommended Approach Major gTLDs Generic: .COM/.NET/.ORG Great for specials: .INFO/.BIZ Good for specifics: .MOBI/.PRO
- 8. Recommended Approach Major gTLDs Generic: .COM/.NET/.ORG Great for specials: .INFO/.BIZ Good for specifics: .MOBI/.PRO
- 9. Recommended Approach “Specialty” extensions .CO: Excellent generic, very successful .ME: Need me say more? .TV: All things video. Very popular. Also consider: .IM, .LY, .IO, .NU, .LA
- 10. Recommended Approach Country Codes .EU, .UK, .FR, .IN: Large audiences, few restrictions Other large regions: .CA, .AU, .US, .DE, .RU, .BR Your own local extension(s)
- 11. Tomorrow’s Challenges Ican now choose domains based on country, city, state, region, community, interest, brand and more. Which do I sell?
- 12. Timeline 2000: First „new TLD‟ round .INFO, .BIZ, .COOP, .PRO, .MUSEUM, .NAME, .AERO 2004: Additional round .ASIA, .JOBS, .CAT, .MOBI, .POST, .TEL, .XXX (long story), .TRAVEL 2008: New, larger round approved 2008 – 2012: much back and forth re: implementation June 2012: Applications revealed …
- 13. … 1,930 applicationsfor 1,409 new domain extensions(!)
- 14. Application Types Generic .APP, .ART, .WEB, .LOL, etc. Community: identify w/ group .GAY, .IRISH, .ZULU, .RADIO IDNs Geographic: identify w/ region .LONDON, .AFRICA, .PARIS, .KIWI Brands .IBM, .AUDI, .HSBC, .AMEX, .GOOGLE, .FEDEX, .NIKE, .BMW
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- 18. Noticeably MIA Facebook, Twitter, eBay Disney ESPN, CNN, MTV Coca-Cola Adidas Porsche
- 19. Industry Applicants Directi: 31 apps (.hosting, .baby, .movie +) Demand/Enom: 26 (.rip, .ninja, .green, .wow +) Tucows: 4 (.online, .media, .marketing, .group) Momentous: 4 (.design, .style, .rip, .sucks) GoDaddy:2 (.home, .casa) Namecheap: 1 (.online)
- 20. What We Like Easy to sell generics: .WEB, .BLOG, .INC, .BOOK, .MOVIE, .MUSIC, .MAIL, .HOTEL, .HELP, .SHOP “Big market” geographics: .LONDON, .NYC, .PARIS, .BOSTON, .MIAMI, .VEGAS, .TOKYO
- 21. What We MightLike Community TLDs .ECO, .GAY, .GREEN, .NGO, .SCOT, .IRISH Depending on community size and restrictions Some (not all) will have extra requirements
- 22. What Adam ReallyLikes .DUCK, .KETCHUP Communities or products? .HORSE Not to be confused with .RODEO .DOTAFRICA Oooops .CASHBACKBONUS .TRAVELERSINSURANCE
- 23. Application Acceptance
- 24. Application Acceptance Objections String confusion Legal rights Limited public interest Community Clarifications / rejections Auctions There can be multiple valid applications These applications can have different business models
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- 26. Usage “Charleston Road Registryintends to apply for an exemption to the ICANN Registry Operator Code of Conduct and to act as the sole registrar for the proposed gTLD.” - Applications for .CLOUD, .DRIVE, .BLOG and more
- 27. Usage “CLOUD registry willnot be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particularfordomain.” .FREE, .GROUP and more - Applications .BOX, .CLOUD, .BOOK,
- 28. Recommended Approach Evaluate strings Consider most generics Look at geographics, community apps that make sense IDNs likely a tough sell to start Prepare for sunrise and landrush Most extensions will have both Trademark Clearinghouse means more streamlined process Expect Clearinghouse details later this year!
- 30. Approximate Timelines Evaluation period: est. Q3 2012 To begin in July (?) and last ~ 15 months (?) Clearinghouse launch: est. Q4 2012 “Best case” TLD launches: est. Q4 2013 Contention/extended evaluation can run into 2014
- 31. More Information OpenSRS Blog Opensrs.com/blog ICANN Newgtlds.icann.org Full gTLD List Newgtldsite.com
- 32. Thank You! Adam Eisner Director,OpenSRS Product Management Email: [email protected] Twitter: @adamrides