EMPATHY MAP & PROBLEM
STATEMENT
Design Thinking Action Lab 2013
& The Problem Statement
MEET THE EMPLOYER
A Smart, Pro-active, Committed, Supportive & Hard-working Owner of a
Small Business
INTERVIEW OF AN EMPLOYER
SAY :
 Employing freshers is a time and energy consuming task.
 They do not have any idea of what their job would entail, what
sort of work they will have to do.
 Employee's Attitude makes a lot of difference.
 In the six months training period, the employee learns all the
necessary aspects of his job.
 Small-scale industries can not afford to invest in the training-
experts or other type of training professionals. They have to
engage a senior employee to train the new employees or do the
job themselves.
ACTION
DO
 Advertises in the local newspapers, websites, employment
agencies for a position in the company besides a word-of-mouth
publicity.
 Trains and guides many fresh employees in the company, despite
knowing they may not last longer.
 Guides employees through unfamiliar aspects of their job and
support.
 Provides them with different skills teaching and information
necessary for the job.
 Try to build up their confidence about their job.
THOUGHTS
THINK & FEEL :
 Attitude of an employee matters a lot.
 You can train the employees in new skills, equip them
with the information, but how to change their attitude?
 Training a freshly appointed employee for a period of 6
months, spending considerable time - energy & efforts
on him takes quite a toll. It affects work performance.
 How can the newly appointed employees adapt to their
working environment in an economic, efficient and
effective manner?
INSIGHT
 A small business needs a way to help new
employees adapt quickly & efficiently to their
working environment.
 Because long time to adapt & learn skills
weighs on productivity and profits.
PROBLEM STATEMENT
Stakeholder :
 A smart, pro-active, committed, supportive &
hard-working owner of a small business
Needs :
 A way to help new employees adapt quickly &
efficiently to their working environment.
Insight :
 Because long time to adapt & learn skills weighs on
productivity and profits.
THE STAKEHOLDER SAYS
•Employing freshers is a time
and energy consuming task.
•They don’t have idea of what
sort of work they will have to
do.
•Employee's Attitude makes a
lot of difference.
DO
•Trains fresh employees in the company.
•Guides employees through unfamiliar aspects of their job and
support, Provides them with different skills teaching.
•Try to build up their confidence.
THINK & FEEL
•Attitude of an employee matters.
•You can train the employees in new
skills, equip them with the information,
but how to change their attitude?
•Spending considerable time - energy & efforts
on training new employee takes quite a toll. It
affects work performance.
•How can the newly appointed employees adapt
to their working environment in an economic,
efficient and effective manner?
REALIZATION
• A small business needs a way to
help new employees adapt quickly
& efficiently to their working
environment.
• Because long time to adapt &
learn skills weighs on productivity
and profits.
PROBLEM STATEMENT
A smart, pro-active,
committed, supportive
& hard-working
owner of a small
business
a way to help new
employees adapt quickly
& efficiently to their
working environment.
long time to adapt &
learn skills weighs on
productivity and
profits
EMPATHY MAP
Employing freshers is a time and
energy consuming task.
They don’t have idea of what sort
of work they will have to do.
Employee's Attitude makes a lot
of difference.
Trains fresh employees in the
company.
Guides employees through
unfamiliar aspects of their job and
support, Provides them with
different skills teaching.
Try to build up their confidence.
Attitude of an employee matters.
You can train the employees in new
skills, equip them with the
information, but how to change their
attitude?
Spending considerable time -
energy & efforts on training
new employee takes quite a
toll. It affects work
performance.
How can the newly appointed
employees adapt to their
working environment in an
economic, efficient and
effective manner?
• A small
business needs a
way to help new
employees
adapt quickly &
efficiently to
their working
environment.
• Because long
time to adapt &
learn skills
weighs on
productivity
and profits.
A smart, pro-active,
committed, supportive &
hard-working owner of a
small business
a way to help new
employees adapt quickly
& efficiently to their
working environment.
long time to adapt & learn
skills weighs on
productivity and profits. Iravati Kulkarni
THANK YOU!!
Iravati Kulkarni,
Design Thinking Action Lab, 2013.

Adapting To Working Environment : An Employer's Perspective

  • 1.
    EMPATHY MAP &PROBLEM STATEMENT Design Thinking Action Lab 2013 & The Problem Statement
  • 2.
    MEET THE EMPLOYER ASmart, Pro-active, Committed, Supportive & Hard-working Owner of a Small Business
  • 3.
    INTERVIEW OF ANEMPLOYER SAY :  Employing freshers is a time and energy consuming task.  They do not have any idea of what their job would entail, what sort of work they will have to do.  Employee's Attitude makes a lot of difference.  In the six months training period, the employee learns all the necessary aspects of his job.  Small-scale industries can not afford to invest in the training- experts or other type of training professionals. They have to engage a senior employee to train the new employees or do the job themselves.
  • 4.
    ACTION DO  Advertises inthe local newspapers, websites, employment agencies for a position in the company besides a word-of-mouth publicity.  Trains and guides many fresh employees in the company, despite knowing they may not last longer.  Guides employees through unfamiliar aspects of their job and support.  Provides them with different skills teaching and information necessary for the job.  Try to build up their confidence about their job.
  • 5.
    THOUGHTS THINK & FEEL:  Attitude of an employee matters a lot.  You can train the employees in new skills, equip them with the information, but how to change their attitude?  Training a freshly appointed employee for a period of 6 months, spending considerable time - energy & efforts on him takes quite a toll. It affects work performance.  How can the newly appointed employees adapt to their working environment in an economic, efficient and effective manner?
  • 6.
    INSIGHT  A smallbusiness needs a way to help new employees adapt quickly & efficiently to their working environment.  Because long time to adapt & learn skills weighs on productivity and profits.
  • 7.
    PROBLEM STATEMENT Stakeholder : A smart, pro-active, committed, supportive & hard-working owner of a small business Needs :  A way to help new employees adapt quickly & efficiently to their working environment. Insight :  Because long time to adapt & learn skills weighs on productivity and profits.
  • 8.
    THE STAKEHOLDER SAYS •Employingfreshers is a time and energy consuming task. •They don’t have idea of what sort of work they will have to do. •Employee's Attitude makes a lot of difference.
  • 9.
    DO •Trains fresh employeesin the company. •Guides employees through unfamiliar aspects of their job and support, Provides them with different skills teaching. •Try to build up their confidence.
  • 10.
    THINK & FEEL •Attitudeof an employee matters. •You can train the employees in new skills, equip them with the information, but how to change their attitude? •Spending considerable time - energy & efforts on training new employee takes quite a toll. It affects work performance. •How can the newly appointed employees adapt to their working environment in an economic, efficient and effective manner?
  • 11.
    REALIZATION • A smallbusiness needs a way to help new employees adapt quickly & efficiently to their working environment. • Because long time to adapt & learn skills weighs on productivity and profits.
  • 12.
    PROBLEM STATEMENT A smart,pro-active, committed, supportive & hard-working owner of a small business a way to help new employees adapt quickly & efficiently to their working environment. long time to adapt & learn skills weighs on productivity and profits
  • 13.
    EMPATHY MAP Employing freshersis a time and energy consuming task. They don’t have idea of what sort of work they will have to do. Employee's Attitude makes a lot of difference. Trains fresh employees in the company. Guides employees through unfamiliar aspects of their job and support, Provides them with different skills teaching. Try to build up their confidence. Attitude of an employee matters. You can train the employees in new skills, equip them with the information, but how to change their attitude? Spending considerable time - energy & efforts on training new employee takes quite a toll. It affects work performance. How can the newly appointed employees adapt to their working environment in an economic, efficient and effective manner? • A small business needs a way to help new employees adapt quickly & efficiently to their working environment. • Because long time to adapt & learn skills weighs on productivity and profits. A smart, pro-active, committed, supportive & hard-working owner of a small business a way to help new employees adapt quickly & efficiently to their working environment. long time to adapt & learn skills weighs on productivity and profits. Iravati Kulkarni
  • 14.
    THANK YOU!! Iravati Kulkarni, DesignThinking Action Lab, 2013.