Zohar Elkayam, CTO of Brillix, discusses the implementation of real-time reporting for Clarizen using Oracle's in-memory database technology to address challenges like growing data volume and complex design. Clarizen, a project management SaaS company, evaluated several solutions, ultimately favoring the Oracle 12c in-memory option for its ability to enhance performance without significant code changes. The in-memory database promises substantial speed improvements for analytic queries while maintaining up-to-date data across environments.