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Adele 21 album advert completed
- 1. Adele 21 Album Advert
- 2. Using the same colour scheme as the album creates synergy between the poster and the album, this will help the audience to identify the album it is advertising. Adele, is the main focus of the image on the poster, by using a close up it attracts fans of hers to the poster. The picture of Adele uses the same as the one used in the album, the same make up and clothing is used; the only difference is the hair and the pose, this is done to represent Adele’s versatility because this album shows more of Adele’s musical range; including pop type songs and ballads. The poster uses the fonts as the album to again create synergy making it easier for the audience to find the album if the poster reminds the audience more of what the album is like meaning it is more likely to keep in their memory increasing the chance of them buying it. The poster effectively uses a strap under the header to emphasise the talent of Adele. In the strap it takes about her awards but it emphasises sophisticatedly how Adele has not just won one Grammy Award but two, highlighting how talented she is. In addition the strap highlights one of the featuring songs ‘ showing it must be a huge and popular single. Together this will attract fans for a number of reasons because some will buy the album because of Adele, because she is a Grammy Award winner and they like to listen to recognised talent and then some will buy the album because it has the song ‘Rolling in the Deep’. The plug is in block capitals and a bright green to contrast the dark background and stand out gaining the audience’s attention this is important because the plug is used to give the audience information on where to buy the album. The plug is placed above the insert of the album to draw attention to the album; this is further done by outlining the album in the same green as the plug and ‘21’ of the actual album, this creates synergy throughout helping the audience recognise the album. The wording of the plug “available everywhere now” cleverly addresses the phenomena of Adele’s album because it emphasises how it everywhere because it is so popular everyone will want to buy it also the use of “Now” shows how this is a current and popular album but gives a sense of urgency to buying the album making the album appear like it will sell out, this will encourage the audience to buy it immediately if they think it will sell out. There is an insert of the actual album cover to help the audience recognise the album and aid them in the purchase. The poster is well designed, with an equal design balance because Adele shows half her face on the poster which takes up half of the poster as well. This balance makes the poster aesthetically pleasing. The poster is cleverly designed only using half her face because it is only showing a sneak peek of her album however the album then uses a close up of her whole face because the album is all about her and she is the main focus. At the bottom of the poster there is the record label logo this is done to advertise the record label showing that the record label must be good because Adele has signed to it. Also record labels tend to specialise in genres so fans of that record label may buy the album out of interest.