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Adopt adapt and flourish the social media change
This document discusses the benefits of social networking within organizations and how social media can help human resources functions. It provides examples of social networking platforms that can be used internally like Brainpark, and how HR can utilize social media for recruitment, training, communication, and other activities. The document also talks about how social media allows for inter-organizational coordination, and provides examples of companies like American Express and Archer that use social media in business-to-business contexts. It concludes by discussing how future organizations will be more social and people-centered.
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Adopt adapt and flourish the social media change
- 1. 1Adopt, Adapt andFlourish
- 2. 2Class of April’2011Chetan Goenka ([email protected])Mehak Gupta ([email protected])MilindGawaskar ([email protected])Rahul Bahl ([email protected])Shashank Paliwal ( [email protected])
- 3. Social Networking inyour own backyard3
- 4.
- 5. Waste on ahumongous scale$6 Million Source: IDC Social Media Report,20095
- 6. Seeking help isthe human way of working6
- 7.
- 8. Key Principles ofsocial Intranet applicationsOpennessAnyone who wants to and can take part in the discussion should be allowed to8
- 9. Key Principles ofsocial Intranet applicationsOpennessUsabilityThe ease of use of the application defines its usage and success9
- 10. Key Principles ofsocial Intranet applicationsOpennessUsabilityDialogKnowledge exchange requires UnderstandingUnderstanding requires dialogue10
- 11. Key Principles ofsocial Intranet applicationsOpennessUsabilityDialogRecognitionRecognition is the primary driver of SharingReward it 11
- 12. Benefits of SocialInteractionsKnowledge repositorySolves problems Removes duplication Channelize energy12
- 13.
- 14. Sample application -BrainparkA new age platform which allows interaction between employees inside in the organization, much in the same way as they interact on social media outside 14
- 15. Employee Engagement usingSocial Media15
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- 17.
- 18. Social recruitment Source: http://mikeandrewconsulting.com/1012/online-social-networks-change-hr-recruiting-game/
- 19. RecruitmentCollaborative platform forrecruiter & aspirants
- 20. Pre-screening to savetime on hiring process
- 21. Create page onintranet for jobs in pipeline
- 22.
- 23.
- 24. Social presence &Cultural fitSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/
- 25. Build relationshipNetwork expansionamong HR community for learning from experts
- 26. Ning: Make ownsocial network free of cost, dedicated towards building relationship with potential talent poolSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/
- 27. CommunicateCommunicate important messages& announcements
- 28.
- 29. Feedback on corporatepolicies & decisions
- 30. Tag or referkey blogs to employees rather than sending mailsSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/
- 31. Training & developmentImplementa microblogging tool, such as Yammer or Co-op
- 32. Creating and sharingYouTube videos can be of great help in training employees of company
- 33. Developing micro-training programsfor induction training using Udutu Teach Facebook application (scorm 2004 LMS)
- 34. Instant messengers forquick & on the go query resolutionSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/
- 35. Employee managementFree, stableand highly usable HRM solution
- 36. Modules for personnelinformation management, employee self service, leave, time & attendance‚ benefits and recruitment
- 37. Fast growing, receptiveand knowledgeable worldwide open source community
- 38. Perfect platform forre-engineering and aligning your HR processesSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/
- 39. Compensation & benefitsSalaryScout:network of users seeking fairness in compensation and benefits.
- 40. Glassdoor: free careercommunity to anonymously share an inside look at jobs and companies
- 41. Salaries, company reviews,interview questions, from current & former employees
- 42. Companies and HRcan negotiate better with candidates about compensation via such social media sites.Source: http://www.techprone.com/10-different-ways-social-media-can-help-hr/
- 43. Corporate brand, promotion & advertisingpromote company to targeted audience on social site
- 44. Employees & managersrun online career fairs, talk about life in the company, reach potential talent using social media.
- 45. Information aboutvision, values, growth can be put in your social media profiles and this will eventually improve your corporate image and personal brand in market. Source: http://www.techprone.com/10-different-ways-social-media-can-help-hr/
- 46. Social Media inInter-organizational coordination
- 47. Social Media inInter-organizational coordinationBrand BuildingThought leadershipAwareness CollaborationIdeasFeedbackPR/NewsGlobal CommunicationPioneers: American Express, Archer27
- 48. American Express openSocial media for targeting SMEsOpen forum to provide business advice & insightsIdea hub: members can connect with industry experts, customize topicsUnique visitors – 1 mn in 2009 28Source: http://www.toprankblog.com/2010/02/b2b-social-media-winners/
- 49. Archer exchange ArcherCommunity –an online social network for customers to interact, share best practices and provide feedback to drive product development. Archer Exchange - An online marketplace that enables clients to download applications29Source: http://www.toprankblog.com/2010/02/b2b-social-media-winners/
- 50. creeBuild awareness andpromote the benefits of LED technologyCree also leverages Facebook and Twitter in a push/pull approach for the website.30Source: http://www.toprankblog.com/2010/02/b2b-social-media-winners/
- 51.
- 52. “When memories exceeddreams, the end is near. The Hallmark of a truly successful organization is the willingness to abandon what made it successful and start fresh”- Michael Hammer 32
- 53. Future organizations willput people at the center of progress33
- 54.
- 55.
- 56. Enterprise 1.0 V/S2.036Source: http://www.e2conf.com/downloads/Enterprise_2_0_what_why_how.pdf
- 57.
- 58. FUTURE Organization -ComponentsImproved business knowledge for faster business decisions
- 59.
- 60. Faster & easieraccess to corporate information
- 61. Business content integration& data governance resulting in better quality
- 62.
- 63. Role based workspace
- 64.
- 65. Enhanced web development38Source: http://www.iirusa.com/upload/wysiwyg/Enterprise%202.0%20Web%20Seminar.pdf
- 66. Our perspective..1. Emphasizeless on ROI 2. Use Social Media or Lose significance3. Cultural Impact of Enterprise 2.04. HR, Sales and Mktg. – Heavy Use5. Inversion of the managerial Pyramid39
- 67.
Editor's Notes
- #4 What can a company do when social networking comes knocking to its own backyard? When employees start demanding similar services of interaction that they are used to access in the world outside office. Companies generally comply with by opening the outside social networking websites in their offices and then repent later.
- #5 The most important resources of an organisation are people and this is true from the time firms came into existence. If this valuable resource doesn’t use the power of networking and utilize each other’s potential, the organisation as a whole suffers.
- #6 IDC estimates that any firm which has more than 1000 employees, on an average, wastes more than $ 6 million atleast in searching for information that does not exist, failing to find information that does exist or recreating information that could have been found but was not found due to lack of proper mechanism.
- #7 It’s the human nature to seek out for help when faced with a problem. The same as we have seen in KaunBanegaCrorepati. You get stuck and you seek out help either from your audience, the quiz master or your friend. Similarly in any organisation, when you get stuck, the first impulse is to seek help from someone who might know the solution. In most cases the solution exists with someone in the organisation. But is it so easy to find and spot?
- #8 The above circle represents the entire gamut of services present in the social networking sphere. These range from proper networking sites like Facebook, Orkut to photo sharing like flickr ,picasa,etc to document sharing like slideshare, scribd, etc. Which of these to be implemented inside the organisation is a question that depends on the level of interaction and sharing the company wants to inculcate within the employees.
- #9 When implementing a Social media strategy inside the organisation there are some rules that need to be followed. Following these rules make the sharing strategy effective and powerful. First of all, it has to be an open platform. The forum should be democratic in nature, with anyone who wishes to participate and has the werewithall to participate should be allowed to participate on an equal footing.
- #10 The success of the Social networking platform depends on the ease of use of the application that the organisation builds for this purpose. Thus an intuitive interface like that of twitter, spawns creativity and is instantly understood by the users.
- #11 Knowledge sharing happens when people understand the others language and can further disseminate the information received. Thus the platform that is created should allow historical data to be kept, updated and modified and freely available for commenting and discussion.
- #12 The basic driver for information sharing by an individual is the psychological need for getting recognised and appreciated. This basic premise of a social networking platform has to be kept in mind and employees should be duly rewarded for their contributions.
- #13 The benefits of a social networking platform are many :Knowledge repository: If maintained properly, a sharing platform acts as an aggregator of knowledge. Thus, proper care should be taken in archiving and retrieval. We have seen this well implemented in the famous PD Nets setup by McKinsey and Co.Solves Problems: An employee who faces a complex problem, could reach out for help and get his queries answered from experts in his organisation who work in other depts.Removes Duplication: An effort that has already been done in the organisation can be captured and put top reuse using social media sharingChannelises energy: Employees need a vent. To let out their emotions, sharing achievements, networking with others in the organisation. Also they find a way to post their reviews, comments about the company policies etc inside the organisation and not going out and putting it up for the world to notice.
- #14 But what happens often is that the rules are flouted and the social media platforms inside the organisation tend to be cumbersome and thus remain ineffective. The same was found in a study.
- #15 Brainpark is a sample application that we have studied which enterprises can use to create a platform of sharing within the organisation. It provides features like :Rich profiles – Detailed description about the work a person has been involved in and the kind f experience he has. Enables a person to search for the right person who can have answers to specific problems.Bookmarks: Tagging and bookmarking of topics and important discussionsSocial Networking: SocialiseRecommendations: praise and recommend employees. An informal way of rewarding the employees for their contributions Dash Board: One stop view of the activities going on a specific part of the network.Groups: Special Interest groups who focus on specific areas be it technical, operational or entertainment activities.Other features like discussions, hot topics etc which enable constant dialogue and exchange of ideas.
- #17 The era of social media, organizations have transitioned themselves to web 2.0 state. Intra & inter organizational communications have reached on social platforms such as twitter, blogs, webinars & online campaigns.Head hunters such as recruiting agencies, business owners are increasingly relying on social media for recruitments & trend is picking up gradually among corporate HR teams.
- #18 The red colored bars shows that increase in intended usage of social media & linkedIn is in par with the corporate website & internal recruitment database.
- #19 Top 4 reasons why corporate intends to use social media:Employment brand buildingPosting open positionsFinding potential candidatesGaining referrals
- #20 LinkedIN, YahooPipes, TwitJobSearch, Corporatepage on Facebook are some of ways to bring employers & job seekers on one collaborative platform.http://pipes.yahoo.com/pipeswww.twitjobsearch.comwww.linkedin.comwww.recruitingblogs.comRedMonk company was in news for making recruitment job offer on twitter. (source: http://www.employeefactor.com/?p=273)
- #21 Online social platforms for the HR executives to collaborate with other HR experts & to the specific interest group.hrmtoday.comwww.ning.com www.linkme.com
- #22 How interactive social web platforms can help HR in idea generation, important announcements, feedback:Corporate webpage on facebook: Internal/external facing blogs & RSS feeds
- #23 Training & development of employees is an ongoing process within organizations. HR can use some of readily available content on social platforms such as:www.slideshare.netwww.youtube.comwww.wikipedia.orgLot of mentoring from experts can happen through internal blogging systems:https://www.yammer.comInduction programs or any other informal training programs can be made available on udutuTeach in collaboration with facebookPeer learning & issue resolution can take place faster through messenger systems such as MSN
- #24 Orange HRM: An open source platform for employee managementwww.orangehrm.comOrangeHRM offers a flexible and easy to use solution for small and medium sized companies free of charge. By providing modules for personnel information management, employee self service, leave, time & attendance‚ benefits and recruitment companies are able to manage the crucial organization asset – people. The combination of these modules into one application assures the perfect platform for re-engineering and aligning your HR processes along with the organizational goals.Features:http://www.orangehrm.com/open-source-product-features.shtmlProduct Tour:http://www.orangehrmlive.com/feature-tour.shtml
- #25 Employers, Emplyees & Job seekers collaborate on social platforms to understand industry remuneration standards across various various industries, skill set, hierarchical position.www.glassdoor.comwww.salaryscout.com
- #26 Corporates are increasingly reaching out social platforms to create target communities & involve them as an extended part of organization.
- #28 Social media apart from being used within the organization, has a lot of scope to be used by an organization in its interaction with other organizations and end consumers. Social media can help a particular organization in creating a general awareness about its products amongst the people as well as in building the brand value, as there are always industry experts (whom people look upon) to provide useful comments about the products of the organization.With the help of Social Media, companies can collaborate with each other by carrying out R&D activities together as well as take the feedback and ideas from end consumers, and hence improve the product.Social media can also help the organizations in making public announcements about the new offerings/launches that the company plans in the near future, hence helps in its public relations. Some of the companies that are extensively using the power of social media are American Express, Archer, HSBC, Microsoft, CREE etc.
- #34 The essence of the saying is that organizations may have been successful in the past by their policies and strategies but the key to the success in future is to forget the past success and use the new technologies/strategies in an effective way. Power of social media is a new trend that is coming up in a big way and the organizations which want to stay ahead of competition will have to incorporate that in their strategy.
- #35 In the future organizations, the hierarchal structure that is prevalent in today’s organizations will lose its value and the structure will be flatter with employees being empowered to innovate and take decisions.
- #37 The future organizations using power of social media or Enterprise 2.0 as they are called will be different from the older organizations (Enterprise 1.0) in a number of ways. The structure of the organizations will be more flatter with people empowered to take decisions and innovate. There will be more flexible global teams and people will be interacting more socially. The concept of closed standards and proprietary technology will be thing of past and companies will adopt open standards. The time to deliver new products will also reduce rapidly with collaborative working.
- #38 In the future organizations, the social web will span across all the departments ranging from HR, Sales and Marketing to Legal and IT.
- #39 The future organizations will have 4 components :Business and Collective Intelligence : There will be improved business knowledge for faster and more informed business decisions and actions which will lead to : Business data intelligence, Business content intelligence, Business collaboration. Some of the business examples are Pricing optimization, web store personalization and optimization.Collaboration : This component consists of Workgroup computing : This essentially means that there will be better information authoring and sharing by information producers (employees and inter and intra enterprise teams)Role based workspaces : which means that there will be tailored and self-service access to business data, information and knowledge for information consumers including employees, partners, clients, consumers and suppliers.Web 2.0 : The web 2.0 component will consist of :Social softwareThis results in easier sharing of expertise, best practices and knowledge e.g. in blogs, online communitiesEnhanced web developmentIt includes lower-cost application deployment models such as SAASFaster and reusable application development e.g. SOA, web frameworksInformation access and management : Information Access : It includes faster and easier access to corporate information such as enterprise search, web syndication using RSS.Information ManagementIt includes better quality and more accurate corporate information management e.g. Business content integration and management, business data integration and management, Business content and data governance.
- #40 The return of investment from social media, though may not be visible directly in terms of numbers and is hence difficult to measure, is bound to be huge for the organizations that adopt it. It is said that the organizations that fail to catch this trend and remain laggards will eventually lose their market share and dominance and hence a lot of toppling of positions is expected in near future.Also, while adopting the social media in the organizations, managers will have to be prepared to give up some of their powers to the employees and keep them informed. The boundaries are going to reduce when social media is adopted and there are bound to be aware employees and hence managers need to be prepared for this cultural change.HR, Sales and Marketing will be the initial functional areas which will predominantly use the power of social media