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Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
- 1. Advanced SocialMedia Tools, Platforms, and Social Media Presence to Build Revenue Me: @dawnrjensen Work: @virtualoptions
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- 4. Slidedeck Q & A Additionalsupport Me: @dawnrjensen Work: @virtualoptions
- 5. Research first: LitmusTest: SocialMention.com Whostalkin.com Alerts.google.com
- 6. Digital Embassy &Outpost: Overview Visibility Credibility Start Small Tribe Builder • Top Social Networks Build • Honed By Industry Deliberately Be Consistent • Shaped by market • Content Curated • Blogs • Dedicated Tools & • Posts Tech • Engagement • Automatic system • Timing
- 7. Social Platforms: DigitalEmbassies and Outposts Slideshare YouTube Twitter Pinterest Yelp FourSquare Linkedin Instagram Website Facebook Google+ Blog (Hybrid) Site www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | [email protected]
- 12. #1: Establish YourOnline Reputation Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation. Resources: www.GetListed.org www.namechk.com
- 13. #2 Control ResponsesDuring A Crisis How a crisis is handled online makes a huge difference to the future ramifications. Monitor and respond to customers who write on your wall or messages to resolve any issues and let users know they’re heard.
- 14. #2 Control ResponsesDuring A Crisis Setup tools and a strategy to monitor the conversation, so you aren’t surprised with the conversations happening about your brand.
- 15. #3: Monitor Conversations Keepup-to-date with what is being said about your brand online. Monitoryour brand for mentions with social media monitoring tools.
- 16. Good Tools toUse to Monitor Alerts.google.com BrandYourself.com Hyperalerts.no Trackur.com
- 17. The Take-away Social media is real-time Thefaster your brand responds, the better your customer service will appear. While people have the right to voice their complaints, it’s up to you to remedy the situation.
- 18. The Take-away Turn negativecomments into positive opportunities. Social media is public, your quality customer service will be seen by other users and may influence their purchase decisions.
- 20. Myth:“If I buildit, they will come.” Develop a strategy to attract fans
- 21. 1) Set Strategyand Create … Sample Editorial Content Calendar r r r be be be y r ry e em r m em ua t ch ob us a ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mother's Day, Important American Red Professionals Week Memorial Day May Independence Bosses Day events Cross Month April 22-28 28 Father's Day Day July 4 Labor day October 16 Thanksgiving Christmas Topic #1 Topic #2 Topic #3 Topic #4 Topic #5 Quote Article #1 Article #2 Article #3 Article #4 Seasonal Events Event #1 Event #2 Event #3
- 22. Digital Embassies andOutposts Create Social Platforms Update Existing Information Connect F/F/F Social Sites Enhance Profiles & Pages
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- 24. Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
- 25. 2) Start Small Foundation: 5-7 Established Working Digital Platforms, Built out, Connected with Tailored Content Tailor to top tier Social Media
- 27. Build Social TrustFactor Blogging, blog commenting Quora Questions & Blog Participate in Linked in Groups or start one Video, Podcasting Create Facebook Group
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- 31. “Fish Where TheFish Are”
- 34. Establish Social Authority Consistent Posts Guest Posting ROI from Social Calendar Repurpose Content across platforms
- 35. Build Social Authority: Podcast Original Content Podcast Tools/Apps Spreaker – 20 hours Voicebo – 5 minutes Audioboo – 3 minutes RSS | iTunes | Embeds
- 36. Tips Video Applications Tricks Quotes Shares Vine Tout Creates 6-second short, Use your smartphone as a real- looping videos time information network • Unlimited uploads and free Creates15-second video • Instantly post videos on Vine, updates then share to Twitter and Facebook Broadcast to Facebook, • Find, follow, and interact with Twitter, or Website widget people close to you
- 37. 4) Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder
- 38. Extend Social Reach Create additional layers of the Social Media Cake Other Digital Platforms Slideshare Pinterest** Quora** Instagram
- 39. Leverage Social Currency:Content Original Content Curated Content Blog Posts (my favorites) Whitepapers Spunge.com Marketing Collateral Scoop.it E-books Paper.li Reports Delcious.com Podcasts Video
- 40. 5) Work Smarter Editorial or Social Media content calendar Time your posts using programs like Hootsuite.com Planyourposts.com Tweetdeck.com Bufferapp.com
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Editor's Notes
- #23 .” It’s important to, which may involve both paid and unpaid approaches.