Advanced Social Media Strategies
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Formic Media, launched in 2008, offers advanced social media strategies for brand building and customer engagement through various platforms like Facebook, Twitter, LinkedIn, and YouTube. The company emphasizes the importance of R&D, customer service, and educational content while utilizing targeted advertising and optimizing profiles for increased visibility. They also provide seminars and resources for businesses looking to enhance their social media presence.
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Advanced Social Media Strategies
- 1. Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com
- 2. Formic Background Launched in 2008 to service small business & partners Specializes in search, social and website development 100% of Account Team Google AdWords Certified 7 employees & 30+ clients Strategic partnerships (Microsoft, AlphaGraphics, etc.) Focus on education via monthly Seminar Series
- 3. Advanced Social Media Agenda Facebook Twitter LinkedIn YouTube SlideShare Quora Foursquare
- 4. Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
- 5. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
- 6. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
- 7. Twitter: Cox Customer service Dedicated team Tool: Parature
- 8. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
- 9. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
- 10. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
- 11. LinkedIn: Formic Media Services tab Recommend API Request recommendations
- 12. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
- 13. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
- 14. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
- 15. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
- 16. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
- 17. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
- 18. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
- 19. Summary Customize profiles, using latest tools & tech Focus on R&D & customer service via social Optimize profiles to increase visibility in search Create educational “thought leadership” content Develop sales-centric content strategies Test advertising on social all platforms Treat social fans & followers as affinity partners
- 20. Questions & Answers Attend our next Seminar on 5.11: Sales Success Visit our SlideShare account for past Seminar presentations Sign up for our monthly email newsletter Read our blog or follow us on Twitter (@FormicMedia) Read articles & white papers in Anvil Resources section Reach out to us with questions & partner opportunities Kent Lewis John McPhee President & Founder Account Director Formic Media, Inc. www.FormicMedia.com