Advert ideas

Advert ideas

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  Advert Ideas By LucasWarren
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  Idea 1Synopsis: A splitscreen of a man in his bathroom, and a woman in her bathroom, they sprays on lynx, then suddenly start to get dragged backwards, slowly at first, but then they suddenly fly out of their windows, down the streets and through trees. And as the man’s flying, women on the street give him seductive looks. The man and the woman then turn around mid-air, and sees they are flying towards each other. They collide, the woman landing in his arms, they smile at each other. Slogan: ‘Get some magnetism’ Target Audience: ‘The Aspirer’ Psychographic SWOT Analysis Strengths Weaknesses Opportunity Threats •Clear metaphor shown visually. •Retains the lynx style of advertising i.e. man and woman get together at the end. •May not compare well to other ideas? •I know people who could play the parts in the advert. •Appropriate locations available •Requires a lot of time for vfx •Need breakable glass which is expensive
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  Idea 2Synopsis: A manin his house, peaks out from the door and starts sniffing the air like an animal, finds a sent and begins to run towards the sent. Jumping over obstacles (prams/cars/bushes?) and swings on a rope swing (trying to be like Tarzan). He finally gets to a house, where he stops to smells the air again, then sprints towards the house. He gets into a womans room and sees her spraying lynx, she smiles at him and he smiles back. Slogan: ‘Unleash you animal magnetism’ Target Audience: ‘The Aspirer’ / ‘The Mainstreamer’ Psychographics SWOT Analysis Strengths Weaknesses Opportunity Threats •Retains the lynx style of advertising i.e. man and woman get together at the end. •Intertextuality of the film Tarzan •Potentially humorous to audience •Could condone going into peoples houses randomly •I know people who could play the parts in the advert. •Appropriate locations available •Not very expensive overall •Actor may not be able to jump over the objects / injured trying
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  Idea 3 Synopsis: A nerdykid, waiting alone in his luxury house waiting for people to come to his failed birthday party, he decides to open the one gift left for him, which is lynx. He sprays himself with the lynx, and suddenly the door bell rings, he gets up and opens the door to see a huge crowd of people, screaming and yelling with joy. And the party begins… (cuts to shot of him with lots of girls) Target Audience: ‘The Aspirer’ Psychographic SWOT Analysis Strengths Weaknesses Opportunity Threats •Retains the lynx style of advertising i.e. man ends up with women •Clear message for product i.e. use it and get women •Not directed towards women as much as the others •I know people who could play the parts in the advert. •No obvious location available •Could be expensive •Hard to find a large crowd for the ad
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  Idea 4 Synopsis: Two robots(one with a blue tint and the other with a pink tint) are dancing in at a disco, they both look at each other in a competitive manor. The dance off continues until then they both push a button on their chests labeled attract, then they suddenly fly towards each other and combine into huge dancing robot. Target Audience: ‘The Aspirer’ Psychographic SWOT Analysis Strengths Weaknesses Opportunity Threats •Unusual and fun •Similar to the Citron robot advert •Not an entirely clear message •No obvious location available •Could be expensive •Hard to make outfits
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  Idea 5 Synopsis: Documentary style,Scientists trying to understand how lynx attract makes people get together. They put lynx on objects and they attract together, and the scientists take notes. Then they put lynx on volunteers and they attract together and make out. Target Audience: ‘The Aspirer’ Psychographic SWOT Analysis Strengths Weaknesse s Opportunity Threats •Original and different •Does not fit the lynx style •Editing software available •No obvious location available •Could be expensive •No available cast
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  Idea 6 Synopsis: Documentary style,of a man looking at a can of lynx through binoculars, narrating its actions. The man watches as the can (lynx for men can) scurries across the ground looking for its mate, narrating as it happens, then can then sprays some lynx in the air (the narrator says it releases a sent), then the mate (a lynx for women can) appear out of the bushes and they huddle together. (Close up shot of the cans / not doc style) the narrator says the slogan, then a little lynx bullet appears besides the two cans (like a child) Target Audience: ‘The Aspirer’ Psychographic SWOT Analysis Strengths Weaknesses Opportunity Threats •Original and different •Parody of nature docs •Promotes both male and female versions of product as well as bullet •Does not fit the lynx style of people getting together •Some might not get the reference to nature docs •Editing software available •Easy to obtain props •No obvious location available •No available voice actor •Could be difficult to make cans move