By Mrs. Radner’s 4th Graders
Created in Technology Class with Ms. Rothfeld
May 2013
Dear Viewer,
The fourth graders and I would like to share with you one of our favorite projects of the
school year: student-created advertisements. The students began by viewing real print and
online advertisements, and explored the use of language, humor, photographs, and
design, to gain insight on what makes certain advertising strategies successful. Students
then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in
creativity, design, and persuasion. They learned and practiced the effective use of text in
headlines, text boxes, speaking and thinking bubbles; text effects, Word Art
styles, position, and rotation; working with photos, picture effects, cropping, and other
modifications; layering objects; inserting and formatting shapes with outlines, fills, and
textures; selecting slide design themes; using dark on light and light on dark when working
with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of
elements; and much more.
The goals of the project were presented in the authentic context of students being “hired”
for a summer internship at an advertising company. They were to prove their skills in the use
of technology, creativity, and design in order to be considered for a full-time position.
The following slide show displays what each student chose as his or her best work. Included
are an introduction and closing with a message from “Specialty Advertising,” the fictitious
company at which students were aiming to secure a job.
Liat Rothfeld
K-4 Technology Teacher
To the 4th Graders in Mrs. Radner’s
class at Hillel Day
School, Farmington Hills, Michigan
 After reviewing your submissions, we have
reconsidered our offer. Originally, we had planned on
only accepting four of you for a full time job at our
company. However, we were not expecting the level
of talent and creativity that you showed in designing
your advertisements. We feel our company can
benefit from all of your skills in
technology, humor, design, and thinking outside the
box. We would like to offer each and every one of
you a job at our company. With your help, Specialty
Advertising will reach new levels of success.
Sincerely yours,
L.R.
Director, Specialty Advertising
Got Milk?
cbox.cz/davidbraunstein
C
Ilan
i44.photobucket.com
I hate this
guy!!!!!!!!
Get out of here!!!!!!!!!
Go to Howie’s House O’ Balls.
C
CAT GOT YOU DOWN?
Ilan
i44.photobucket.com
Joey
Funnytreat.com
Learn to be a movie star… go to
University of Michigan and have fun!
It’s the difference!
Joey
Keep an eye on it!
funny-animals.org
Alfredo’s
24-hour
Home
Security
Call: 455-888-2378
Get your
security
installed
today.
Zoe
Let it be . . . fresh!
cbox.cz/davidbraunstein
Go to
Me
Fresh
for fresh
food and
fresh
happiness.
Location: Royal
Oak, Michigan
meheartfresh@yahoo.com
Zoe
Funnytreat.com
Thencometo
thereal
Upside-Down
World.
You
will see
how
twisted
your
world
is.
Asa
Funnytreat.com
Luke! Luke! I
am your
father!
Well, of course
you are, because
you’re not at
Michael’s Movie
Making Store. So
anyway, if you
want to make a
movie, we have
everything from
props to cameras!
Asa
Don’t be afraid to show your
“stuff.”
cbox.cz/davidbraunstein
Get new hair
dye and show
your stuff. Go to
superhair.com
Matthew
Capture the cool!!
funnyphotos.net.au
Capture the cool! Get the
new Super Camera. You
can get the cool in the
air, on the ground, in the
water, and under the water.
Go to Supercamera.com
Matthew
Please save the animals.
Call 248-663-9922 and
adopt an animal for free.
Go to a shelter near you.
Anna
Do you want a vacation?
Then go to Beaches. From a
massage in the sunset, to a picnic in
the day, or just hanging out with your
friends. Go to Beaches. You’ll love it!
248-883-7893
It’s really
fun.
Anna
cbox.cz/davidbraunstein
If you want to
play baseball, go
to Captain’s
Sports today!
And get a
baseball
helmet for free!
Rachel S
Go to Wooden Park if you like
wooden things!
Funny-games.biz
I think I
need a
bigger
slide.
I think I
need a
metal
slide.
I agree. A
metal slide
would be
better.
I hate
slides.
Rachel S
Funnytreat.comJoseph
Want some
watermelon?
cbox.cz/davidbraunstein
Feeling juicy? Then visit
Waldo’s Watermelon
Palace. It will make you
meow for watermelons!
In Waldo’s
Watermelon
Palace, every
thing is
juicy…the
food, the
drinks, and
even the
furniture.
Joseph
WANT A CHILD? ADOPT
ONE TODAY!
L
o
v
e
t
h
e
k
i
d
s
At
kids@gmail.com
www.lovethekids.comRachel B
CAT REALLY SMART? GET YOUR CAT TESTED AND USED
FOR RESEARCH. SEE HOW SMART YOUR CAT IS. WE WILL
NOT HARM YOUR CAT. YOU WILL GET PAID $100
DOLLARS!
funny-animals.org
Tested cat Co.
Rachel B
Do you want to make your cat
happier?
cbox.cz/davidbraunstein
If you want to
make me happy
then get me better
cat food!
Get Lappie’s
cat food! At
Wow Meow’s
Cat Shop! Cats
love it and you
will save money
on it!
Arielle
Want an awesome vacation and for less money?
Go to www.AWESOMEVACATION.com!
www.me.berkeley.edu
Arielle
We are located at Pond Ridge Rd. by Yummy Street.
If it says
creamery,
you know
it’s
expensive!
We're
the best
place in
town!
www.me.berkeley.eduAva
La La Lady Bug
We are located in the Pike Place Market, Seattle.
The best
gardening store
on the planet!
Wait! Wait!
Yes, got it!
That’s right!
Good deals!
And they are
flying around!
Better catch
them soon!
funny-animals.org
Ava
DON’T BE A LEMON HEAD! GET
SHEMEN SHEZZ!
cbox.cz/davidbraunstein
IT IS THE
BEST
ISRAELI
OLIVE OIL
SO
FAR, SO
GET
SHEMEN
SHEZZ !!!
Dana
Does that look yummy???
funny-animals.org
Get Meow Wow cat food!!!
You can also get toys, bowls,
and so much more! Dana
Don’t be a hump! Get a
Camfarri.
bookscape.co.uk/images
What are
those cars
looking
at?
Emilie
Does your cat need great food?
Then get some. Go to the
Chow Wow Meow Shop.
funny-animals.org
Call 323-487-
3451 in
Pittsburgh, Pe
nnsylvania.
Emilie
LOOKING FOR A DOG? GET ONE NOW!
Rachel B
cbox.cz/davidbraunstein
Well at
Citrus
City
we have
everything
from lime to
orange juice!
Remember
what we
say:
when
life gives
you
lemons,
you go
to Citrus
City.
Just on the corner of 1234 Street St.
Asa
A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)

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A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)

  • 1. By Mrs. Radner’s 4th Graders Created in Technology Class with Ms. Rothfeld May 2013
  • 2. Dear Viewer, The fourth graders and I would like to share with you one of our favorite projects of the school year: student-created advertisements. The students began by viewing real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products. Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more. The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position. The following slide show displays what each student chose as his or her best work. Included are an introduction and closing with a message from “Specialty Advertising,” the fictitious company at which students were aiming to secure a job. Liat Rothfeld K-4 Technology Teacher
  • 3. To the 4th Graders in Mrs. Radner’s class at Hillel Day School, Farmington Hills, Michigan
  • 4.  After reviewing your submissions, we have reconsidered our offer. Originally, we had planned on only accepting four of you for a full time job at our company. However, we were not expecting the level of talent and creativity that you showed in designing your advertisements. We feel our company can benefit from all of your skills in technology, humor, design, and thinking outside the box. We would like to offer each and every one of you a job at our company. With your help, Specialty Advertising will reach new levels of success. Sincerely yours, L.R. Director, Specialty Advertising
  • 6. i44.photobucket.com I hate this guy!!!!!!!! Get out of here!!!!!!!!! Go to Howie’s House O’ Balls. C CAT GOT YOU DOWN? Ilan
  • 8. Funnytreat.com Learn to be a movie star… go to University of Michigan and have fun! It’s the difference! Joey
  • 9. Keep an eye on it! funny-animals.org Alfredo’s 24-hour Home Security Call: 455-888-2378 Get your security installed today. Zoe
  • 10. Let it be . . . fresh! cbox.cz/davidbraunstein Go to Me Fresh for fresh food and fresh happiness. Location: Royal Oak, Michigan [email protected] Zoe
  • 12. Funnytreat.com Luke! Luke! I am your father! Well, of course you are, because you’re not at Michael’s Movie Making Store. So anyway, if you want to make a movie, we have everything from props to cameras! Asa
  • 13. Don’t be afraid to show your “stuff.” cbox.cz/davidbraunstein Get new hair dye and show your stuff. Go to superhair.com Matthew
  • 14. Capture the cool!! funnyphotos.net.au Capture the cool! Get the new Super Camera. You can get the cool in the air, on the ground, in the water, and under the water. Go to Supercamera.com Matthew
  • 15. Please save the animals. Call 248-663-9922 and adopt an animal for free. Go to a shelter near you. Anna
  • 16. Do you want a vacation? Then go to Beaches. From a massage in the sunset, to a picnic in the day, or just hanging out with your friends. Go to Beaches. You’ll love it! 248-883-7893 It’s really fun. Anna
  • 17. cbox.cz/davidbraunstein If you want to play baseball, go to Captain’s Sports today! And get a baseball helmet for free! Rachel S
  • 18. Go to Wooden Park if you like wooden things! Funny-games.biz I think I need a bigger slide. I think I need a metal slide. I agree. A metal slide would be better. I hate slides. Rachel S
  • 20. Want some watermelon? cbox.cz/davidbraunstein Feeling juicy? Then visit Waldo’s Watermelon Palace. It will make you meow for watermelons! In Waldo’s Watermelon Palace, every thing is juicy…the food, the drinks, and even the furniture. Joseph
  • 21. WANT A CHILD? ADOPT ONE TODAY! L o v e t h e k i d s At [email protected] www.lovethekids.comRachel B
  • 22. CAT REALLY SMART? GET YOUR CAT TESTED AND USED FOR RESEARCH. SEE HOW SMART YOUR CAT IS. WE WILL NOT HARM YOUR CAT. YOU WILL GET PAID $100 DOLLARS! funny-animals.org Tested cat Co. Rachel B
  • 23. Do you want to make your cat happier? cbox.cz/davidbraunstein If you want to make me happy then get me better cat food! Get Lappie’s cat food! At Wow Meow’s Cat Shop! Cats love it and you will save money on it! Arielle
  • 24. Want an awesome vacation and for less money? Go to www.AWESOMEVACATION.com! www.me.berkeley.edu Arielle
  • 25. We are located at Pond Ridge Rd. by Yummy Street. If it says creamery, you know it’s expensive! We're the best place in town! www.me.berkeley.eduAva
  • 26. La La Lady Bug We are located in the Pike Place Market, Seattle. The best gardening store on the planet! Wait! Wait! Yes, got it! That’s right! Good deals! And they are flying around! Better catch them soon! funny-animals.org Ava
  • 27. DON’T BE A LEMON HEAD! GET SHEMEN SHEZZ! cbox.cz/davidbraunstein IT IS THE BEST ISRAELI OLIVE OIL SO FAR, SO GET SHEMEN SHEZZ !!! Dana
  • 28. Does that look yummy??? funny-animals.org Get Meow Wow cat food!!! You can also get toys, bowls, and so much more! Dana
  • 29. Don’t be a hump! Get a Camfarri. bookscape.co.uk/images What are those cars looking at? Emilie
  • 30. Does your cat need great food? Then get some. Go to the Chow Wow Meow Shop. funny-animals.org Call 323-487- 3451 in Pittsburgh, Pe nnsylvania. Emilie
  • 31. LOOKING FOR A DOG? GET ONE NOW! Rachel B
  • 32. cbox.cz/davidbraunstein Well at Citrus City we have everything from lime to orange juice! Remember what we say: when life gives you lemons, you go to Citrus City. Just on the corner of 1234 Street St. Asa

Editor's Notes