The document promotes the Advocare 24 Day Challenge, which uses Advocare nutritional products and a 24-day eating plan to help people lose weight and get healthier. The plan includes a 10-day cleanse phase using detox products followed by a 13-day "Lean in 13" phase that combines specific products and an eating pattern to boost metabolism and burn fat. Participants are promised benefits like melted body fat, retained muscle, increased energy and breaking plateaus.