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AEJMC12 State of the Industry: ONA
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and addressing challenges in monetizing online content and platforms.
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AEJMC12 State of the Industry: ONA
- 1. State of theIndustry Prepared for AEJMC Chicago 2012 Jody Brannon, Ph.D. ONA Board Member & Treasurer ONA Education Committee Chair Editor, The Next America on National Journal nationaljournal.com/thenextamerica
- 2. This presentation postedto … bit.ly/ona-aej-12
- 3. Join the digitalevolution Professional, Academic and Associate Annual: $75 Student Membership Annual: $25 journalists.org
- 8. Trends from ONA •Mobile, mobile, mobile* • Partnerships* • Moderation/keeping to scale* • Wrestling with visualization & graphics* • “We really mean it this time!” Streamlining workflow and embracing skillsets in newsrooms = maturation of digital processes • Second screens (TV and tablets/phones) * = on list from 2010 “State of the Industry” panel
- 9. Questions? • As newsorgs seek to grow audience, what are the best practices for allocating resources between mobile, online and legacy (newspaper/television) coverage? automate • Best way to use social media to drive audience? speed/clone talents: Twitter, FB, YouTube, Tumblr, Pinterst… • And if advertising is rapidly migrating from web to mobile, what does that mean for news orgs still struggling to monetize online? Rapid? hmm • Who’s innovating? Size & $ (NYT, Y!, Daily)
- 10. State of theMedia Online Findings Reputation matters: 2/3 of top 25 news sites = traditional media companies Top 25 news sites = 342M avg. monthly uniques, up 17% Top 5 news sites = 7-11% of total traffic from mobile 8.6% of news site traffics from social, up +56% since ’09 (google says it’s higher) Source: StateoftheMedia.org
- 11. “The promiscuity of our audiences is only going to dramatically increase” “I feel newsrooms have to pivot from just focusing on creating amazing content to creating amazing experiences,” he said. Narisetti said the user experience will determine success in digital news. “The winners and losers are separated at the intersection of content and technology,” he said. “You Raju Narisetti need great content and to be managing technology WSJ.com to create an amazing experience for users who can go anywhere they want. The experience is what will make them stay and come back.” Poynter
- 13. “The basic axiomof legacy media is that they are trading legacy dollars for digital dimes.” 75-85% of traffic from Search or Social 15-15% from bookmarks/destination Source: StateoftheMedia.org
- 14. “News organizations nowfind themselves both partnering with and competing against large technology-based organizations that are far better financed and boast greater engineering knowledge.” Source: StateoftheMedia.org
- 21. Maximizing Social Reach • Best time for Tweets is 5 p.m. • Improve CT% with 1 to 4 tweets per hour • 65% higher engagement before noon on FB • 3 hours is avg lifetime of a FB post • Only 30-40% of fans see any given FB post • <10% of FB fans see a page • CTR is higher on weekends • Best time to Tweet is noon-6 p.m. • Saturday is best day to share on FB • FB’s spikes are at noon and after 7 pm Science of Social Timing
- 25. IMPROVED ENGAGEMENT album > 180% WHEN A FACEBOOK picture > 120% POST video > 100% INCLUDES VISUALS… CT% jumps JeffBullas.com
- 27. VISUAL POWER MDG Advertising
- 28. 3 Content TypesThat Drive Most Interaction on Facebook • Photos • Quotes • Infographics JeffBullas.com
- 31. “Upworthy, a newsaggregation site that … is serious news built for a spreadable age, with super clicky headlines and a visually oriented user interface.” David Carr, NYT, July 9
- 34. 8 Questions helpingto define the future of journalism 1. Addressing content architecture 2. Evolving the narrative form 3. Creating the Reporter’s Notebook 2.0 4. Rethinking organizational workflow 5. Exploring computational journalism 6. Leveraging search and social Richard Gingras 7. Rethinking site design Head of News Products Google 8. Shifting to a culture of constant product innovation Neiman Labs
- 35. Acquisitions & Evolution •Turner/CNN/SI buy Bleacher Report: 4 founders > $175M • FB buys Instragram for $1B • WashPost buys Digg • WebMedia Brands buys Lost Remote • Digital First’s Central Curation Team (Project Thunderdome) • Gannett doing something similar
- 37. Miscellaneous Tools &Such • AnMap.com: States and countries: quickly indicating particulars • Measure of America: demographics • Media Bistro’s 10,000 Words: 7 Innovate Online Maps • If It Were My Home.com: compare New England to other nation • Visual.ly: Make complex graphics • The Daily Viz: Good for exploring ideas • Offerings from tool session: sync.in/unity12 • Net Magazine: 50 Free Web Design Tools • More offered frequently at ONA FB group for educators
- 38. Sample Digital/J- JobTitles* • Digital Team Leader • Digital Media Project Manager • Digital Content Producer • Website Editor • Social Media Specialist • Backpack Journalist • Print and Online Reporters • Mobile Product Manager * Not all entry level
- 39. Digitizing Is GettingEasier resumes websites •re.vu •weebly.com •flavors.me •jigsy.com •doid.com •google sites •chi.mp •wordpress •visualize.me •typepad •visualcv.com •codiqa “insanely fast mobile prototyping”
- 40. Whatcha Readin’? • NeimanLab.org* • PaidContent.org > moco.org • TechCrunch.com • MediaShift.org • JimRomenesko.com and MediaWire.org • IWantMedia.com • Trove* > better than reader.google.com • Zite* > favored over Flipboard * favorites
- 42. Questions? journalists.org twitter.com #onaedu facebook.com/ona#!/onastudents jbrannon <at> journalists.org
Editor's Notes
- #26 The longer a post lingers in the newsfeed, the more likelihood of being seen. The greater chance to have it linger if it gets likes.