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Afppresentation driveactiondigital1-111116135925-phpapp01
- 1. Using Social MediaIn Your Philanthropy Efforts Presented by Chris Dessi & Anthony Zarro 11/16/2011
- 2. Agenda • Understanding Social Media • The Channels • Developing a Strategy • Examples • Useful Tools 2
- 3. Understanding Social Media • Behavior not destination • Why is it powerful • Lives / emotion / relationships • Community • Network effect • Remind people why • Old way vs. new way 3
- 4.
- 5. How to participate • Strategy • Evoke emotion • What do you stand for • What are you trying to fix • Explain the problem • How do you give back • Where does the money go 5
- 6.
- 7. People on Facebook • More than 800 million active users • 50% of active users log on to daily • Average user has 130 friends • Average user is connected to 80 fan pages • More than 2 billion posts are liked and commented on per day 7
- 8. Twitter • Over 200 million users • Over 100 million active each day • Over 230 million tweets per day • 55% of users are active on mobile • 400 million monthly unique visitors 8
- 9. You Tube • Over3 billion videos are viewed a day • Nearly 17 million people have connected their YouTube account to at least one social service • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in and keep up on their activity on the site 9
- 10. BUILDING A SOCIALSTRATEGY
- 11. Step 1: SelfReflect • Ask yourself: – Why do donors choose us? – What makes us different? – What is our passion? – What is important to us? 11
- 12. Step 2: DefineYou Community • Who is your audience? • Where are they social? • What do they share? • What is important to them? • What are their issues? 12
- 13. Step 3: BuildYour Destinations • FaceBook • Twitter • Blog • YouTube • Flickr • LinkedIn • Quora 13
- 14. Step 4: StartCreating Content • Blog posts – Stories, articles, POV’s, industry news – Behind the scenes, photos, video, travel • Networked Blog • Tweets • Follow others • FaceBook updates 14
- 15. Rules of Engagement •Give to your audience and they will give back to you! • Don’t sell!!! • Create a dialogue • Embrace feedback • Share, Share, Share 15
- 16.
- 17.
- 18. Facebook: Conduct Sweepsand Contests
- 19. Facebook: Ask forsupport “like” and Share
- 20. Facebook: Link toYoutube
- 21.
- 22. Facebook: Link toTwitter Feed
- 23.
- 24.
- 25.
- 26. Facebook: Engage –Give thanks!
- 27. Twitter: State purpose& request clearly
- 28. Twitter: Create Buzz& Excitement
- 29.
- 30. Tweet Deck 30
- 31. HootSuite 31
- 32.
- 33.
- 34.
- 35. Auto Update ToA Fan’s Facebook Wall 35
- 36.
- 37. THANK YOU Drive Action Digital 520 White Plains Road 5th Floor Tarrytown, NY 862-200-5217 [email protected] [email protected]
Editor's Notes
- #36 Co-branded pageWord Press templateSocial Sharing/Like functionality Reporting functionalityTransactions captured in databaseDonation processIntegrate with Donor Perfect and other donation platformsAuto-update capabilities