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African Cristal Festival - Olivier de Montchenu, Euronews Group
This document provides an overview of Africanews, a new pan-African multi-lingual news channel. Africanews will operate as a 24/7 news service dedicated to sub-Saharan Africa, telling African and global stories from an African perspective in both English and French. It will reach upper middle class and affluent populations across Africa through television, websites, mobile apps, and social media. Africanews will have headquarters in Brazzaville and offices in several African cities, and will provide essential morning and evening news programming as well as shows on topics like business, culture, and lifestyle.
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Similar to African Cristal Festival - Olivier de Montchenu, Euronews Group
African Cristal Festival - Olivier de Montchenu, Euronews Group
- 1. africanews o n ai r : D e c e m b e r 2 0 1 5
- 2. Source: populationdata.net 2014/ GSMA Intelligence / http://www.internetworldstats.com / Dataxis / Digital TV research 2014 936M inhabitants 48M TV homes 23% internet pen. 13M homes CABSAT IPTV MEDIAPOPULATION A wea lth of p oten tia l 26.1 M Facebook users 72 M Smartphones
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- 5. A 24/7 news ser v ice d ed ica ted to su b S a ha ra n A fr ica Building on euronews’ success and know-how Africanews will share euronews’ values of independence Diversityplurality balance integrity multicultural multilingual African and global stories being told from the African perspective
- 6. D ig ital ser v ices in b oth En g lish a n d F ren ch French English French & English Can be understood by 235 M+ people or 25% of the pop. 80 M French speakers - 155 M English speakers Sources : OIF; OSDEF; AFD; Banque Mondiale; INED, Euromonitor
- 7. Mu l tiscreen ser v ices a d a p ted to the n eed s of A fr ica • TV channel • website • mobile • social media of the African elite own all 3 screen devices* Source: IPSOS EMS Affluent Africa 2014 *Laptop / mobile / tablet 60%
- 8. F or up p er mid d le cla ss & a ff lu en t p op u la tions ~1 in 5 is middle class or affluent in SSA* % middle / upper class by country 16 Bln€ spent in Leisure and recreation (2013) urban consumer spending will more than double by 2030 *SSA: Sub Saharan Africa
- 9. A hig hlyd esira b le a u d ience Source: IPSOS Affluent Africa 2014 – profile of the affluent population Male 67%, aged 40 59% has University+ degree Personal income of €32,472 90% watch international television channels on a monthly basis 12% did 3+ int’l air trips 90% say they prefer to buy well-known brands more than a third have bought luxury products in past year one out of five is an Influential Opinion Leader
- 10. Rea chin gthe u p p er mid d le cla ss Example of a typical viewer: In his mid-30’, John is IT manager in a large company. He will be watching Africanews to stay up to date with the latest news, business and technology developments throughout Africa.
- 11. Example of atypical viewer: Nigerian Wale Tinubu is CEO of Oando, Nigeria’s largest indigenous integrated energy services provider. Oando was the first Nigerian company to achieve a cross-listing on the Nigerian and Johannesburg stock exchanges. Wale Tinubu will be watching the business and finance news on Africanews everyday as he needs reliable and independent news. …a n d rea chin g the elite
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- 13. A fr ican ews : rep or tin g from a ll corn er s of A fr ica Headquarters in Brazzaville. Offices in Pointe Noire, Abidjan, Johannesburg, Nairobi & N’Djamena
- 14. A n ewvoice for A fr ica Every 15 min in peak time and every 30 minutes off-peak news business sport weather Focus on innovation and creativity in Africa P l a n e t - T a l e n t s - G r o w t h - G e e k - L i f e – F a s h i o n - c u l t u r e
- 15. A fr ican ews : a n ew eye on A fr ica
- 16. You r essentia l morn in g n ews Example of grid – 08:00-09:00 WAT / weekdays subject to changes • News bulletins including latest news, business, finance, sports and weather forecasts, on the hour and the half-hour • Morning Call Morning primetime flagship programme
- 17. Morn in gca ll – A fr ica n ews morn in g f la g ship p rog ra mme Africanews infotainment television show broadcast live from our studios in Congo Brazzaville at 7:15 am (CAT). Hosted by a team of two presenters, the morning program will focus on easy to digest infotainment and latest news, business and sport headlines. Programme features Live interviews and ground-breaking reports. Name subject to changes 200 Metrotaxis in Lagos get free Wi- Fi Eco-village in Cameroon seeks to nourish the roots of plants and culture Mandela statue unveiled in Pretoria
- 18. O n to p o f k e y l i f e s t y l e a n d k n o w l e d g e t r e n d s d u r i n g d a y t i m e Example of grid – 14:00-15:00 WAT / weekdays subject to changes A vast range of featured programmes dedicated to science, technologies, fashion, culture and the environment.
- 19. A p erman ent d ia log u e with commu n ities STORY HUNTERS Another of Africanews flagship programmes, a platform for our audience to tell their stories and make their voice heard. The Story Hunters send their testimonial via video pictures. Curated content is broadcast and published online. REPORTERS Our journalists, reporters and correspondents travel across the continent to bring you the best reports. How government decisions or new initiatives impact the populations on the ground. Names subject to changes Featured programmes examples
- 20. News a nd d eba tes d u r in g even in g p r ime time Example of grid – 22:00-23:00 WAT / weekdays subject to changes • News bulletins including latest news, business, finance, sports and weather forecasts, on the hour and the half-hour • The Africa Debate Evening primetime flagship programme
- 21. A ma jor even in g ta lk show THE AFRICA DEBATE Hosted in Congo Brazzaville, Africanews anchor leads the debate on key issues surrounding big news and events of the day. Providing authoritative commentary and know-how, key leaders in politics, science, academia and major celebrities are invited to share their views on current affairs The show encompasses a wide variety of topics, from political and business issues to scientific and societal matters. Name subject to changes
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- 23. A fr ican ews: a ll d ev ices med ia p la tforms estimated 4.1 M homes Free to Air at launch On SES 4 / SES 5 • Mobile first website • Responsive design
- 24. C ross pla tform commu n ica tion forma ts TV communication Digital communication • Spots • Corporate profiles • Sponsorship • brand content solutions • Display • Sponsorship • Pre-roll • brand content solutions
- 25. africanews S o on o n yo u r s c r e e n s !