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UnpackingOKRs:Aguidetostrategicsophistication
Avinash Rao
Consulting Leader for IN and ME, Greyamp Consulting
Beyond the Horizon: Leadership in Disruptive Times
Agility for Resilience: Adaptive Systems & Continuous Learning Culture
There is a
problemwith
OKRs.
There is a
problemwith
OKRs.
They are deceptively simple.
There is a
problemwith
OKRs.
They are deceptively simple.
GCCs, large
companies,
small companies
…
OKRs are
supposedto:
Align.
Focus on Outcomes.
Drive Growth.
But we get “The Shrug”
But my OKRs were formatted correctly!
Or maybe OKRs are another fad and don’t work …
OKRs are
supposedto:
Align.
Focus on Outcomes.
Drive Growth.
What gets in the way?
Alignment +Progress
TheSchoolboyprobleminany
(product,service, business)
SupplyChain
 But – urgent things give us satisfaction.
Knowledge of
the technique to
solve
Saythe first
thingthat comes
to your mind …
Beauty and the _____
Saythe first
thingthat comes
to your mind …
War and _____
Saythe first
thingthat comes
to your mind …
Cinderella ate my _____
Thinking – Fast
“System 1” →
but that’s for
another day
 Fast
 Instinctive
 Emotional
 War and Peace
Keep inmind:
 rapid automatic judgments based on repeated experience
using rapid pattern matching
 People overestimate how much they
understand about the world, and
underestimate the role of chance
 Or they estimate the role of chance, but not its
probability
 “Apple” “Elon Musk”
WYSIATI:What
YouSee IsAll
There Is
Known Knowns Known Unknowns
Unknown Knowns Unknown Unknowns
Put ittogether:
 We default to action
 Don’t always have the tools
 We thinkWYSIATI (WhatWe See Is AllThere Is)
So when things go
wrong inQ2 …
ThisiswhyourOKRsareso
oftenTactical
ButWell-Formed!
*WehaveAIguidingus!
“RanFBcampaign”
Howmuchdidsalesgoup?
ThekeyhereisNOTthatithappened.
Thequestionis(andthisquestionturns
OKRsfromaTacticaltoStrategic)
WhatCOULDwehavedoneaboutit?
WhatCANwedonowandstillhaveashot
athittingourObjectives?
TheShrug:
Whydid this
happen?
Looking at the OKR Dashboard during the Q2 Review
Why did this happen?
There is
NOTHING I hate
more thanThe
Shrug
 “Aap samajhte Nahin ho marketing ko … “ (undertone)
 “Hota hai aisa … ”
 Now, we don’t likeThe Shrug
 But the same question remains:What can we do about
it?
Where dowe
live?
Blueprints don’t work inComplex environments
I suspect a lot of Leaders ”grew up” in a Complicated IT world
To make itwork
Pre-Mortems
Grow the focus
Is it written right? → Is it Robust?
Particularly at the L2 and L3 and Initiative levels
Pre-mortem:What can go wrong?
To make itwork
Optionality
 Brainstorming under pressure – not the greatest option
 The outputs of the Pre-mortem inform Plan Bs, Experiments and
Losable Bets
 Pivots are possible only when PlanAs are not (financially) fully
committed for theYEAR
 In reality … there may be no PlanA (but that’s often scary), since
Experiments are also fully committed to
Lead and
LEVERAGEABLE
Metrics
 If we have the right measure, but only
looks back (Lag Metric), we are too late
 Also if we can’t do more, it can’t be
leveraged (say campaigns)
 Lead Metrics are reviewed on a higher
frequency
SO: ForStrategic
OKR
sophistication
 Pre-Mortems (make OKRs robust, not just well formed)
 Plan Bs (with Losable Bets and Experiments, createOptionality)
 Leverageable Lead Metrics
 Remember: Not once a year!
BeingAgile in
your
commitments
 A subtle but important change – beingAgile in spend
commitments
 Cheaper by the dozen, but not if you don’t use them!
 Control Costs v/s Invest forGrowth
 GCCs with the Service DeliveryCost Control orientation are
struggling with this
What are your
decisions
optimized for?
Questions?

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Agile Chennai 18-19 July 2025 | Unpacking OKRs: A Guide to Strategic Sophistication by Avinash Rao