Learning from Product
Failure to Achieve New
Product Success!
@carlton858
Carlton E. Nettleton
carlton@lookforwardconsulting.com
Agile Portugal - Learning for Product Failure
15
What is our journey?
What problem are we
trying to solve?
Early Missteps
Lean Startup
CSP Fast Pass
Next Steps
19%
1,240,000,000
Agile Portugal - Learning for Product Failure
Manifesto for Agile Software Development
We are uncovering better ways of developing software by doing it
and helping others do it. Through this work we have come to value:
Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan
That is, while there is value in the items on the right, we value the
items on the left more.
Fragile
Scrummerfall
Wagile
Waterscrum
Water-scrum-fall
Scrumbut
Agile Portugal - Learning for Product Failure
Agile Portugal - Learning for Product Failure
Scrum Alliance Certification Program
Certified
Enterprise
Coach
Certified
ScrumMaster
Certified
Product Owner
Certified
Scrum
Professional
Certified
Scrum Trainer
~350000
~75000
~4100
~10
~190
Certified
Team Coach
~90
What is our journey?
What problem are we
trying to solve?
Early Missteps
Lean Startup
CSP Fast Pass
Next Steps
0
? ?
?
?
?
? ?
?
?
??
?
? ? ?
?
“…serious games that power innovation by enabling
you to better understand your customers.”
What are
Innovation Games®?
Me & My Shadow
The Apprentice
Spider Web
Give Them A Hot Tub
Start Your Day
20-20 Vision Remember The Future
Product Box
Prune the Product Tree
Show & Tell
Buy A Feature
Speed Boat
Prune the Product Tree Buy A Feature
# COURSE NAME DESCRIPTION BENEFITS COST
1
User Stories & Use Cases That
Don’t Suck
Comprehensive one-day workshop focused
exclusively on the techniques required to …
Improve the delivery of customer value each Sprint, increase
collaboration between the development team, the …
$104
2
Overcoming the Challenges of
Distributed Scrum
Half-day class to analyze and discuss different
strategies to overcome the challenges of …
Strengthen communication and alignment between on-shore
and off-shore Teams, decrease delays due …
$142
3
Advanced ScrumMaster:
Secret Skills to Success
Two-day, in-depth seminar to discover and
p r a c t i c e t h e c r u c i a l f a c i l i t a t i o n ,
communication and leadership skills
necessary to masterfully execute Scrum.
Preserve and expand your organizational investment
in Scrum, enable Teams and organizations to grow
beyond the basics of the Scrum framework to reach
customer value faster and develop new interpersonal
skills to advance your career.
$65
4
Getting Real on Scrum Teams:
Beyond the Basics
One-day training to equip Team members with the
vital thinking tools and communication practices…
Improve communication between team members, the
business and the customer, increase product quality … $111
5
Scrum Lab: Uncovering Your
Organizational Strengths
Unique, one-and-a-half day live action role-playing
game that allows you to observe and …
Learn what individual, and group, patterns of behavior are
inhibiting the growth of your Teams and organization … $102
6
W h e n W i l l I t B e D o n e ?
Estimating & Planning for
Scrum Teams
One-day workshop describing how Scrum teams
plan and coordinate their activities to provide
project roadmaps for teams, senior leaders …
Improve communication between team members, the
business and the customer, increase team ownership of
business outcomes and goals and boost the accuracy…
$98
7 Advanced Facilitation
One-day short course designed exclusively for the
facilitator to improve their facilitative listening …
Improve meeting effectiveness, identify and resolve business
challenges as they occur and enable Teams to take …
$243
8
Deliver Customer Value Now:
The Lean Thinking Service
Patch for Scrum
Learn how to amplify the impact of Scrum during
this one-day class by adding some simple Lean
concepts - flow, value stream mapping, cycle …
Increase efficiency by removing unnecessary delays, improve
customer satisfaction by delivering small chunks of value
regularly and raise product quality by empowering…
$179
9
Achieve Higher Levels of
Organizational Agility
During this one-day class, you will learn how to
align your business around the need for …
Increase organizational efficiency, communication and
alignment, maintain high-levels of quality and …
$258
10
S c r u m E s s e n t i a l s f o r
Executives & Decision Makers
Half-day workshop for executives and senior
leaders to envision and discuss the future state of
their business and learn how Scrum, combined …
Understand the essential Scrum and Lean Thinking concepts
that to empower customer-driven teams, provide greater
guidance, support and insight to corporate change…
$57
11
Deliver Value Every Time with
Large-Scale Scrum
Identify which practices to follow and which
practices to avoid during this ½ day short course to
examine…
Increase efficiency and communication, improve quality and
customer satisfaction and faster time-to-market. $110
12 Certified ScrumMaster
Introductory, two-day examination of the Scrum
framework for ScrumMasters, and Scrum…
Enhance productivity through Team empowerment, improve
communication through feedback and teamwork and …
$21
13 Certified Product Owner
Two-day course in the basics of Scrum from the
Product Owner's perspective with ideas on how …
Improve the productivity of Scrum Teams, increase customer
satisfaction and deliver innovative products…
$19
Large-Scale Scrum
Advanced ScrumMaster
Advanced Facilitation
Scrum Lab
Organizational Agility
Lean Thinking & Scrum
Distributed Scrum
Certified Product OwnerCertified ScrumMaster
Scrum
Essentials for
Executives
User Stories & Use Cases
Estimating & Planning
Getting Real on Teams
Prune the Product Tree Results
Spring 2013
Buy a Feature Results
Spring 2013
1. Certified Product Owner
2. User Stories & Use Cases That Don’t Suck
3. Getting Real on Scrum Teams: Beyond the Basics
4. When Will it be Done? Estimating & Planning for
Scrum Teams
5. Advanced ScrumMaster: Secret Skills to Success
6. Overcoming the Challenges of Distributed Teams
7. Achieve Higher Levels of Organizational Agility
Conclusions
1. Do not assume you know more than your
customers.
2. At this level, people do not consider themselves
ready for “advanced” material.
3. Courses that help people with their day-to-day
jobs are most desirable.
4. Give the people what they want!
00 1
0
What is our journey?
What problem are we
trying to solve?
Early Missteps
Lean Startup
Value Proposition
Design
CSP Fast Pass
Agile Portugal - Learning for Product Failure
? ?
?
?
?
? ?
?
?
??
?
? ? ?
?
or
CERTIFIED SCRUM PROFESSIONAL (CSP) REQUIREMENTS
from the Scrum Alliance
1. Be an active Certified ScrumMaster (CSM),
Certified Product Owner (CPO) or Certified Scrum
Developer (CSD)
2. 3600 hours of documented experience on an
AgileScrum team in the last five years.
3. 72 hours of continuing education in the form of
Scrum Education Units (SEU)
Build a prototype of the CSP program
Month 1 Month 2 Month 3 Month 4
Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 Sprint 8
Opening
Workshop
(4 SEU)
Workshop
(14 SEU)
Workshop
(7 SEU)
Workshop
(7 SEU)
Scrum Day
(7 SEU)
Scrum
usergroup
(1.5 SEU)
Scrum
usergroup
(1.5 SEU)
Scrum
usergroup
(1.5 SEU)
Scrum
usergroup
(1.5 SEU)
Closing
Workshop
(4 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Book
Review
(3 SEU)
Webinar
(1 SEU)
Webinar
(1 SEU)
Scrum
Presentation
(2 SEU)
Prune the Product Tree 20-20 Vision
# COURSE NAME DESCRIPTION BENEFITS COST
1
User Stories & Use Cases That
Don’t Suck
Comprehensive one-day workshop focused
exclusively on the techniques required to …
Improve the delivery of customer value each Sprint, increase
collaboration between the development team, the …
$104
2
Overcoming the Challenges of
Distributed Scrum
Half-day class to analyze and discuss different
strategies to overcome the challenges of …
Strengthen communication and alignment between on-shore
and off-shore Teams, decrease delays due … $142
3
ScrumMaster Plus: Secret
Skills to Success
Two-day, in-depth seminar to discover and
p r a c t i c e t h e c r u c i a l f a c i l i t a t i o n ,
communication and leadership skills
necessary to masterfully execute Scrum.
Preserve and expand your organizational investment
in Scrum, enable Teams and organizations to grow
beyond the basics of the Scrum framework to reach
customer value faster and develop new interpersonal
skills to advance your career.
$65
4
Getting Real on Scrum Teams:
Beyond the Basics
One-day training to equip Team members with the
vital thinking tools and communication practices…
Improve communication between team members, the
business and the customer, increase product quality … $111
5
Scrum Lab: Uncovering Your
Organizational Strengths
Unique, one-and-a-half day live action role-playing
game that allows you to observe and …
Learn what individual, and group, patterns of behavior are
inhibiting the growth of your Teams and organization …
$102
6
W h e n W i l l I t B e D o n e ?
Estimating & Planning for
Scrum Teams
One-day workshop describing how Scrum teams
plan and coordinate their activities to provide
project roadmaps for teams, senior leaders …
Improve communication between team members, the
business and the customer, increase team ownership of
business outcomes and goals and boost the accuracy…
$98
7 Advanced Facilitation
One-day short course designed exclusively for the
facilitator to improve their facilitative listening …
Improve meeting effectiveness, identify and resolve business
challenges as they occur and enable Teams to take …
$243
8
Deliver Customer Value Now:
The Lean Thinking Service
Patch for Scrum
Learn how to amplify the impact of Scrum during
this one-day class by adding some simple Lean
concepts - flow, value stream mapping, cycle …
Increase efficiency by removing unnecessary delays, improve
customer satisfaction by delivering small chunks of value
regularly and raise product quality by empowering…
$179
9
Achieve Higher Levels of
Organizational Agility
During this one-day class, you will learn how to
align your business around the need for …
Increase organizational efficiency, communication and
alignment, maintain high-levels of quality and …
$258
10
S c r u m E s s e n t i a l s f o r
Executives & Decision Makers
Half-day workshop for executives and senior
leaders to envision and discuss the future state of
their business and learn how Scrum, combined …
Understand the essential Scrum and Lean Thinking concepts
that to empower customer-driven teams, provide greater
guidance, support and insight to corporate change…
$57
11
Deliver Value Every Time with
Large-Scale Scrum
Identify which practices to follow and which
practices to avoid during this ½ day short course to
examine…
Increase efficiency and communication, improve quality and
customer satisfaction and faster time-to-market. $110
Treasure Beach Results
Summer 2014
ScrumMaster Plus
Advanced Facilitation
Scrum Lab
Organizational
Agility
Lean Thinking & Scrum
Distributed
Scrum
Scrum
Essentials for
Executives
User Stories
& Use Cases
Estimating
& Planning
Getting Real on Teams
Large-Scale
Scrum
20-20 Vision
Conclusions
1. Do not assume you know more than your
customers.
2. Not one group put ScrumMaster Plus in the CSP
program.
3. This is too big for one person.
Build a prototype of the landing page
Attention: Certified ScrumMasters and Product Owners Who
Want To Increase Opportunities, Credibility and Expertise.
Did you know that Certified Scrum Professionals (CSP) can earn $35,000 more than CSM
and $20,000 more than PMP?
This is a huge opportunity just waiting for you! While there are over 360,000 of CSM and
CPO today, less than 1% take the next step to become a CSP. Why don’t you take that
next step with a complete program focused on your success?
Finally! A Fast Way to Get to the Next Level of Scrum
Certification with Advanced Education, Peer-to-Peer
Collaboration and Expert Guidance!
In just four short months, master the skills and knowledge needed to successfully take your
team and organization to the next level with Scrum & Agile by completing the CSP Fast
Track…
Agile Portugal - Learning for Product Failure
Value Proposition Design
Jobs
Gains
Pains
Customer Profile
Customer Profiles
Spring 2015
Customer Profiles
May 2015
ScrumMaster Profile Results
May 2015
Jobs Pains Gains
Impediment removalremove
roadblocks
My manager only wants me to
do SM 10% of my time
Distinguish from the CSM
masses
One-on-one coaching Time for self-study Credibility
Training
Lots of work for unknown gainI
can’t imagine a gain
Bring me closer to my CECCST
goal
Conflict resolution No employer knows CSP More respect
Standardize AgileScrum in the
entire company
Finding time -> not work time,
not family time
Better able to contribute to our
Agile journey
Help pilot projects doing Scrum Lack of clear pathinformation Job Opportunities
Scrum ceremonies Time to fill out formapplication
More marketable outside the
company
Minimize distractions
Getting credits & maintaining
credits
Encourages continuous learning
growing my expertise
What is our journey?
What problem are we
trying to solve?
Early Missteps
Lean Start-up
CSP Fast Pass
Next Steps
Build the CSP Fast Pass site
CSP Fast Pass value proposition
“The site is awesome. Intensely jealous.”
“Love the landing page, especially above the fold.”
“I like the crisp, clear objective/goal of CSP FastPass.”
“If my employer offered to pay for it, I would attended.”
“No, not for me, because I read a lot and attend professional meetings.”
“When does this program start?”
“What are the classes?”
“Will you offer this in London?”
“I don’t believe in certifications.”
“Do I have to do the whole program?”
“How much travel is involved?”
“How much?”
? ?
?
?
?
? ?
?
?
??
?
? ? ?
?
“Finding time -> not work time, not family time”
“Time to self-study.”
“Cost of additional certificationstrainings”
“Expenses not covered by employer"
“Lack of time"
“My manager only wants me to do SM 10% of my time”
“Time to complete SEU"
“Time to attend Gatherings”
Learn on-demand more popular
Month 1 Month 2 Month 3 Month 4
Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 Sprint 8
Opening
Workshop
(7 SEU)
Coaching
Circles
(2 SEU)
Closing
Workshop
(7 SEU)
Coaching
Circles
(2 SEU)
Coaching
Circles
(2 SEU)
On-Demand
(2 SEU)
On-Demand
(3 SEU)
On-Demand
(3 SEU)
On-Demand
(3 SEU)
On-Demand
(3 SEU)
On-Demand
(2 SEU)
On-Demand
(2 SEU)
On-Demand
(2 SEU)
Scrum Day
(7 SEU)
Scrum
usergroup
(1 SEU)
Scrum
usergroup
(1 SEU)
Scrum
usergroup
(1 SEU)
Scrum
usergroup
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Blog
Entry
(1 SEU)
Book
Review
(3 SEU)
Build the first lesson
What is our journey?
What problem are we
trying to solve?
Early Missteps
Lean Start-up
CSP Fast Pass
Next Steps
April 2016
September 2016
22
June 2016
March 2016
35
The journey begins…

More Related Content

PDF
CERTIFIED AGILE COACH AGILE CERTIFICATION
PDF
Brochure 2010
PDF
Brochure 2009 2010
PDF
Scrum master vs agile coach difference explained
PDF
PDF
Corporate Leadership Training Proposal PowerPoint Presentation Slides
PDF
Endurance Training - The Fuel for Your Company's Growth and Development
PDF
Corporate profile_Learning Laddder
CERTIFIED AGILE COACH AGILE CERTIFICATION
Brochure 2010
Brochure 2009 2010
Scrum master vs agile coach difference explained
Corporate Leadership Training Proposal PowerPoint Presentation Slides
Endurance Training - The Fuel for Your Company's Growth and Development
Corporate profile_Learning Laddder

What's hot (20)

PDF
High Perfromance Leadership
PDF
Corporate Training Proposal PowerPoint Presentation Slides
PDF
Steljes Productive Training Brochure
PDF
Oculus Collection 2010
PDF
00 business game -my business my design.pptx-emai-printl
PDF
New Joinees Training And Development Proposal PowerPoint Presentation Slides
PDF
Marketing Masterclass for Accountants - Event Launch
PDF
Becoming an agile coach (1)
PDF
Intro to Rainmaker Coaching Ltd
PDF
6 Steps To Maximize Training Budgets
PDF
Enterprise MENTOR Workshop Brochure
PDF
The Brooks Group Case Study
PDF
Breakthrough-Corporate-Training-Catalogue-of-Offerings-2021.pdf
PDF
Brochure Young management programme
PDF
Iceberg 297x210
PDF
Turning your Managers into Enterprise Mentors
PDF
Corporate brouchure
PDF
Synergize Course Brochure Unleash Personal And Professional Effectiveness
PPTX
Scrum master competency
High Perfromance Leadership
Corporate Training Proposal PowerPoint Presentation Slides
Steljes Productive Training Brochure
Oculus Collection 2010
00 business game -my business my design.pptx-emai-printl
New Joinees Training And Development Proposal PowerPoint Presentation Slides
Marketing Masterclass for Accountants - Event Launch
Becoming an agile coach (1)
Intro to Rainmaker Coaching Ltd
6 Steps To Maximize Training Budgets
Enterprise MENTOR Workshop Brochure
The Brooks Group Case Study
Breakthrough-Corporate-Training-Catalogue-of-Offerings-2021.pdf
Brochure Young management programme
Iceberg 297x210
Turning your Managers into Enterprise Mentors
Corporate brouchure
Synergize Course Brochure Unleash Personal And Professional Effectiveness
Scrum master competency
Ad

Similar to Agile Portugal - Learning for Product Failure (20)

PDF
Agile2013_Fall-Final
PDF
Agile2013_Spring_FInal_031213
PDF
Certified ScrumMaster Training by Lyssa Adkins in Irvine
PDF
Agile and scrum masterclass: review
PDF
CSM Certification Training in Switzerland
PDF
Agile and-scrum
PDF
Agile and Scrum Masterclass
PDF
Agile and scrum masterclass
PDF
A Very Large Enterprise Agile Transformation: Lessons Learned at Salesforce
PDF
SCRUMguides: Agile adoption services
PPTX
How to Become a Scrum Master
PDF
Agile and scrum masterclass course
PDF
Rejuvenate Your Scrum Implementation: From Good to Great
DOCX
Things i learned from
PPTX
Why I Should Attend CSM Course
PDF
Agile roles and responsibilities
PDF
Agile and scrum masterclass
PDF
Agile and scrum masterclass
PPTX
Scrum simple to understand v.1.2
PPTX
Guide To Becoming A Certified Scrum Master
Agile2013_Fall-Final
Agile2013_Spring_FInal_031213
Certified ScrumMaster Training by Lyssa Adkins in Irvine
Agile and scrum masterclass: review
CSM Certification Training in Switzerland
Agile and-scrum
Agile and Scrum Masterclass
Agile and scrum masterclass
A Very Large Enterprise Agile Transformation: Lessons Learned at Salesforce
SCRUMguides: Agile adoption services
How to Become a Scrum Master
Agile and scrum masterclass course
Rejuvenate Your Scrum Implementation: From Good to Great
Things i learned from
Why I Should Attend CSM Course
Agile roles and responsibilities
Agile and scrum masterclass
Agile and scrum masterclass
Scrum simple to understand v.1.2
Guide To Becoming A Certified Scrum Master
Ad

More from Carlton Nettleton (8)

PDF
Powerful Questions
PDF
Cómo Aprendí del Fracaso del Producto para Lograr el Éxito
PDF
What is CSP Fast Pass?
PDF
Powerful Questions for the Scrum Professional
PDF
Learning from Product Failure to Achieve New Product Success
PDF
User Stories Are Fun!
PDF
Escribir Historias de Usuario Maravillosas
PDF
Viaje intrepido
Powerful Questions
Cómo Aprendí del Fracaso del Producto para Lograr el Éxito
What is CSP Fast Pass?
Powerful Questions for the Scrum Professional
Learning from Product Failure to Achieve New Product Success
User Stories Are Fun!
Escribir Historias de Usuario Maravillosas
Viaje intrepido

Recently uploaded (20)

PPTX
Folder Lock 10.1.9 Crack With Serial Key
PDF
Mobile App for Guard Tour and Reporting.pdf
PPTX
Why 2025 Is the Best Year to Hire Software Developers in India
PPTX
DevOpsDays Halifax 2025 - Building 10x Organizations Using Modern Productivit...
PDF
Sanket Mhaiskar Resume - Senior Software Engineer (Backend, AI)
PDF
CapCut PRO for PC Crack New Download (Fully Activated 2025)
PDF
Understanding the Need for Systemic Change in Open Source Through Intersectio...
PPTX
Bandicam Screen Recorder 8.2.1 Build 2529 Crack
PDF
MAGIX Sound Forge Pro CrackSerial Key Keygen
PDF
SOFTWARE ENGINEERING Software Engineering (3rd Edition) by K.K. Aggarwal & Yo...
PPTX
Human Computer Interaction lecture Chapter 2.pptx
PPTX
SmartGit 25.1 Crack + (100% Working) License Key
PPTX
Chapter 1 - Transaction Processing and Mgt.pptx
PDF
Streamlining Project Management in Microsoft Project, Planner, and Teams with...
PDF
IT Consulting Services to Secure Future Growth
PPTX
Post-Migration Optimization Playbook: Getting the Most Out of Your New Adobe ...
PDF
Internet Download Manager IDM Crack powerful download accelerator New Version...
PDF
infoteam HELLAS company profile 2025 presentation
PDF
Crypto Loss And Recovery Guide By Expert Recovery Agency.
PDF
Coding with GPT-5- What’s New in GPT 5 That Benefits Developers.pdf
Folder Lock 10.1.9 Crack With Serial Key
Mobile App for Guard Tour and Reporting.pdf
Why 2025 Is the Best Year to Hire Software Developers in India
DevOpsDays Halifax 2025 - Building 10x Organizations Using Modern Productivit...
Sanket Mhaiskar Resume - Senior Software Engineer (Backend, AI)
CapCut PRO for PC Crack New Download (Fully Activated 2025)
Understanding the Need for Systemic Change in Open Source Through Intersectio...
Bandicam Screen Recorder 8.2.1 Build 2529 Crack
MAGIX Sound Forge Pro CrackSerial Key Keygen
SOFTWARE ENGINEERING Software Engineering (3rd Edition) by K.K. Aggarwal & Yo...
Human Computer Interaction lecture Chapter 2.pptx
SmartGit 25.1 Crack + (100% Working) License Key
Chapter 1 - Transaction Processing and Mgt.pptx
Streamlining Project Management in Microsoft Project, Planner, and Teams with...
IT Consulting Services to Secure Future Growth
Post-Migration Optimization Playbook: Getting the Most Out of Your New Adobe ...
Internet Download Manager IDM Crack powerful download accelerator New Version...
infoteam HELLAS company profile 2025 presentation
Crypto Loss And Recovery Guide By Expert Recovery Agency.
Coding with GPT-5- What’s New in GPT 5 That Benefits Developers.pdf

Agile Portugal - Learning for Product Failure

  • 1. Learning from Product Failure to Achieve New Product Success! @carlton858 Carlton E. Nettleton [email protected]
  • 3. 15
  • 4. What is our journey? What problem are we trying to solve? Early Missteps Lean Startup CSP Fast Pass Next Steps
  • 7. Manifesto for Agile Software Development We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools
 Working software over comprehensive documentation
 Customer collaboration over contract negotiation
 Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.
  • 11. Scrum Alliance Certification Program Certified Enterprise Coach Certified ScrumMaster Certified Product Owner Certified Scrum Professional Certified Scrum Trainer ~350000 ~75000 ~4100 ~10 ~190 Certified Team Coach ~90
  • 12. What is our journey? What problem are we trying to solve? Early Missteps Lean Startup CSP Fast Pass Next Steps
  • 13. 0
  • 15. “…serious games that power innovation by enabling you to better understand your customers.” What are Innovation Games®?
  • 16. Me & My Shadow The Apprentice Spider Web Give Them A Hot Tub Start Your Day 20-20 Vision Remember The Future Product Box Prune the Product Tree Show & Tell Buy A Feature Speed Boat
  • 17. Prune the Product Tree Buy A Feature
  • 18. # COURSE NAME DESCRIPTION BENEFITS COST 1 User Stories & Use Cases That Don’t Suck Comprehensive one-day workshop focused exclusively on the techniques required to … Improve the delivery of customer value each Sprint, increase collaboration between the development team, the … $104 2 Overcoming the Challenges of Distributed Scrum Half-day class to analyze and discuss different strategies to overcome the challenges of … Strengthen communication and alignment between on-shore and off-shore Teams, decrease delays due … $142 3 Advanced ScrumMaster: Secret Skills to Success Two-day, in-depth seminar to discover and p r a c t i c e t h e c r u c i a l f a c i l i t a t i o n , communication and leadership skills necessary to masterfully execute Scrum. Preserve and expand your organizational investment in Scrum, enable Teams and organizations to grow beyond the basics of the Scrum framework to reach customer value faster and develop new interpersonal skills to advance your career. $65 4 Getting Real on Scrum Teams: Beyond the Basics One-day training to equip Team members with the vital thinking tools and communication practices… Improve communication between team members, the business and the customer, increase product quality … $111 5 Scrum Lab: Uncovering Your Organizational Strengths Unique, one-and-a-half day live action role-playing game that allows you to observe and … Learn what individual, and group, patterns of behavior are inhibiting the growth of your Teams and organization … $102 6 W h e n W i l l I t B e D o n e ? Estimating & Planning for Scrum Teams One-day workshop describing how Scrum teams plan and coordinate their activities to provide project roadmaps for teams, senior leaders … Improve communication between team members, the business and the customer, increase team ownership of business outcomes and goals and boost the accuracy… $98 7 Advanced Facilitation One-day short course designed exclusively for the facilitator to improve their facilitative listening … Improve meeting effectiveness, identify and resolve business challenges as they occur and enable Teams to take … $243 8 Deliver Customer Value Now: The Lean Thinking Service Patch for Scrum Learn how to amplify the impact of Scrum during this one-day class by adding some simple Lean concepts - flow, value stream mapping, cycle … Increase efficiency by removing unnecessary delays, improve customer satisfaction by delivering small chunks of value regularly and raise product quality by empowering… $179 9 Achieve Higher Levels of Organizational Agility During this one-day class, you will learn how to align your business around the need for … Increase organizational efficiency, communication and alignment, maintain high-levels of quality and … $258 10 S c r u m E s s e n t i a l s f o r Executives & Decision Makers Half-day workshop for executives and senior leaders to envision and discuss the future state of their business and learn how Scrum, combined … Understand the essential Scrum and Lean Thinking concepts that to empower customer-driven teams, provide greater guidance, support and insight to corporate change… $57 11 Deliver Value Every Time with Large-Scale Scrum Identify which practices to follow and which practices to avoid during this ½ day short course to examine… Increase efficiency and communication, improve quality and customer satisfaction and faster time-to-market. $110 12 Certified ScrumMaster Introductory, two-day examination of the Scrum framework for ScrumMasters, and Scrum… Enhance productivity through Team empowerment, improve communication through feedback and teamwork and … $21 13 Certified Product Owner Two-day course in the basics of Scrum from the Product Owner's perspective with ideas on how … Improve the productivity of Scrum Teams, increase customer satisfaction and deliver innovative products… $19
  • 19. Large-Scale Scrum Advanced ScrumMaster Advanced Facilitation Scrum Lab Organizational Agility Lean Thinking & Scrum Distributed Scrum Certified Product OwnerCertified ScrumMaster Scrum Essentials for Executives User Stories & Use Cases Estimating & Planning Getting Real on Teams Prune the Product Tree Results Spring 2013
  • 20. Buy a Feature Results Spring 2013 1. Certified Product Owner 2. User Stories & Use Cases That Don’t Suck 3. Getting Real on Scrum Teams: Beyond the Basics 4. When Will it be Done? Estimating & Planning for Scrum Teams 5. Advanced ScrumMaster: Secret Skills to Success 6. Overcoming the Challenges of Distributed Teams 7. Achieve Higher Levels of Organizational Agility
  • 21. Conclusions 1. Do not assume you know more than your customers. 2. At this level, people do not consider themselves ready for “advanced” material. 3. Courses that help people with their day-to-day jobs are most desirable. 4. Give the people what they want!
  • 23. What is our journey? What problem are we trying to solve? Early Missteps Lean Startup Value Proposition Design CSP Fast Pass
  • 26. or
  • 27. CERTIFIED SCRUM PROFESSIONAL (CSP) REQUIREMENTS from the Scrum Alliance 1. Be an active Certified ScrumMaster (CSM), Certified Product Owner (CPO) or Certified Scrum Developer (CSD) 2. 3600 hours of documented experience on an AgileScrum team in the last five years. 3. 72 hours of continuing education in the form of Scrum Education Units (SEU)
  • 28. Build a prototype of the CSP program Month 1 Month 2 Month 3 Month 4 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 Sprint 8 Opening Workshop (4 SEU) Workshop (14 SEU) Workshop (7 SEU) Workshop (7 SEU) Scrum Day (7 SEU) Scrum usergroup (1.5 SEU) Scrum usergroup (1.5 SEU) Scrum usergroup (1.5 SEU) Scrum usergroup (1.5 SEU) Closing Workshop (4 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Book Review (3 SEU) Webinar (1 SEU) Webinar (1 SEU) Scrum Presentation (2 SEU)
  • 29. Prune the Product Tree 20-20 Vision
  • 30. # COURSE NAME DESCRIPTION BENEFITS COST 1 User Stories & Use Cases That Don’t Suck Comprehensive one-day workshop focused exclusively on the techniques required to … Improve the delivery of customer value each Sprint, increase collaboration between the development team, the … $104 2 Overcoming the Challenges of Distributed Scrum Half-day class to analyze and discuss different strategies to overcome the challenges of … Strengthen communication and alignment between on-shore and off-shore Teams, decrease delays due … $142 3 ScrumMaster Plus: Secret Skills to Success Two-day, in-depth seminar to discover and p r a c t i c e t h e c r u c i a l f a c i l i t a t i o n , communication and leadership skills necessary to masterfully execute Scrum. Preserve and expand your organizational investment in Scrum, enable Teams and organizations to grow beyond the basics of the Scrum framework to reach customer value faster and develop new interpersonal skills to advance your career. $65 4 Getting Real on Scrum Teams: Beyond the Basics One-day training to equip Team members with the vital thinking tools and communication practices… Improve communication between team members, the business and the customer, increase product quality … $111 5 Scrum Lab: Uncovering Your Organizational Strengths Unique, one-and-a-half day live action role-playing game that allows you to observe and … Learn what individual, and group, patterns of behavior are inhibiting the growth of your Teams and organization … $102 6 W h e n W i l l I t B e D o n e ? Estimating & Planning for Scrum Teams One-day workshop describing how Scrum teams plan and coordinate their activities to provide project roadmaps for teams, senior leaders … Improve communication between team members, the business and the customer, increase team ownership of business outcomes and goals and boost the accuracy… $98 7 Advanced Facilitation One-day short course designed exclusively for the facilitator to improve their facilitative listening … Improve meeting effectiveness, identify and resolve business challenges as they occur and enable Teams to take … $243 8 Deliver Customer Value Now: The Lean Thinking Service Patch for Scrum Learn how to amplify the impact of Scrum during this one-day class by adding some simple Lean concepts - flow, value stream mapping, cycle … Increase efficiency by removing unnecessary delays, improve customer satisfaction by delivering small chunks of value regularly and raise product quality by empowering… $179 9 Achieve Higher Levels of Organizational Agility During this one-day class, you will learn how to align your business around the need for … Increase organizational efficiency, communication and alignment, maintain high-levels of quality and … $258 10 S c r u m E s s e n t i a l s f o r Executives & Decision Makers Half-day workshop for executives and senior leaders to envision and discuss the future state of their business and learn how Scrum, combined … Understand the essential Scrum and Lean Thinking concepts that to empower customer-driven teams, provide greater guidance, support and insight to corporate change… $57 11 Deliver Value Every Time with Large-Scale Scrum Identify which practices to follow and which practices to avoid during this ½ day short course to examine… Increase efficiency and communication, improve quality and customer satisfaction and faster time-to-market. $110
  • 31. Treasure Beach Results Summer 2014 ScrumMaster Plus Advanced Facilitation Scrum Lab Organizational Agility Lean Thinking & Scrum Distributed Scrum Scrum Essentials for Executives User Stories & Use Cases Estimating & Planning Getting Real on Teams Large-Scale Scrum 20-20 Vision
  • 32. Conclusions 1. Do not assume you know more than your customers. 2. Not one group put ScrumMaster Plus in the CSP program. 3. This is too big for one person.
  • 33. Build a prototype of the landing page Attention: Certified ScrumMasters and Product Owners Who Want To Increase Opportunities, Credibility and Expertise. Did you know that Certified Scrum Professionals (CSP) can earn $35,000 more than CSM and $20,000 more than PMP? This is a huge opportunity just waiting for you! While there are over 360,000 of CSM and CPO today, less than 1% take the next step to become a CSP. Why don’t you take that next step with a complete program focused on your success? Finally! A Fast Way to Get to the Next Level of Scrum Certification with Advanced Education, Peer-to-Peer Collaboration and Expert Guidance! In just four short months, master the skills and knowledge needed to successfully take your team and organization to the next level with Scrum & Agile by completing the CSP Fast Track…
  • 39. ScrumMaster Profile Results May 2015 Jobs Pains Gains Impediment removalremove roadblocks My manager only wants me to do SM 10% of my time Distinguish from the CSM masses One-on-one coaching Time for self-study Credibility Training Lots of work for unknown gainI can’t imagine a gain Bring me closer to my CECCST goal Conflict resolution No employer knows CSP More respect Standardize AgileScrum in the entire company Finding time -> not work time, not family time Better able to contribute to our Agile journey Help pilot projects doing Scrum Lack of clear pathinformation Job Opportunities Scrum ceremonies Time to fill out formapplication More marketable outside the company Minimize distractions Getting credits & maintaining credits Encourages continuous learning growing my expertise
  • 40. What is our journey? What problem are we trying to solve? Early Missteps Lean Start-up CSP Fast Pass Next Steps
  • 41. Build the CSP Fast Pass site
  • 42. CSP Fast Pass value proposition
  • 43. “The site is awesome. Intensely jealous.” “Love the landing page, especially above the fold.” “I like the crisp, clear objective/goal of CSP FastPass.” “If my employer offered to pay for it, I would attended.” “No, not for me, because I read a lot and attend professional meetings.” “When does this program start?” “What are the classes?” “Will you offer this in London?” “I don’t believe in certifications.” “Do I have to do the whole program?” “How much travel is involved?” “How much?”
  • 45. “Finding time -> not work time, not family time” “Time to self-study.” “Cost of additional certificationstrainings” “Expenses not covered by employer" “Lack of time" “My manager only wants me to do SM 10% of my time” “Time to complete SEU" “Time to attend Gatherings”
  • 46. Learn on-demand more popular Month 1 Month 2 Month 3 Month 4 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 Sprint 8 Opening Workshop (7 SEU) Coaching Circles (2 SEU) Closing Workshop (7 SEU) Coaching Circles (2 SEU) Coaching Circles (2 SEU) On-Demand (2 SEU) On-Demand (3 SEU) On-Demand (3 SEU) On-Demand (3 SEU) On-Demand (3 SEU) On-Demand (2 SEU) On-Demand (2 SEU) On-Demand (2 SEU) Scrum Day (7 SEU) Scrum usergroup (1 SEU) Scrum usergroup (1 SEU) Scrum usergroup (1 SEU) Scrum usergroup (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Blog Entry (1 SEU) Book Review (3 SEU)
  • 47. Build the first lesson
  • 48. What is our journey? What problem are we trying to solve? Early Missteps Lean Start-up CSP Fast Pass Next Steps
  • 49. April 2016 September 2016 22 June 2016 March 2016 35