Agile tour chris brown-leanstartup
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The document provides tips for lean startups and agile entrepreneurs. It emphasizes customer development before product development, learning from minimum viable products, failing fast and iterating quickly. The key is to find product market fit with under 100 users and then go big quickly by maximizing marketing spend. Once product market fit and initial sales are validated, it becomes easier to sell to investors and scale the business rapidly.
Agile tour chris brown-leanstartup
- 2. Lean Startup – My Tips for Agile Entrepreneurs
- 3. I love my boss (I'm self employed)
- 6. The Secret to Success: Reduce the Cost of Failure
- 7. Understand Business Models for the Web Advertising Direct Sales Subscriptions None of these models work here!
- 8. Think Global
- 9. Don't Target Consumers Don't Target Large Organisations Target SME's
- 10. $100,000
- 11. Do The Maths! Do Subsriptions!
- 12. ($50 x 12 months) x 166 customers = $100,000
- 16. But how?
- 17. st Customer Development 1 nd Product Development 2
- 18. Test Assumptions With The Minimum Viable Product
- 19. UpstartHQ.com
- 20. Get a Blog
- 21. Pimp Your Blog
- 22. The Sales Pitch
- 23. Beta Sign Up
- 24. No Price Tag!
- 25. Google Analytics
- 26. Drive Traffic Google Adsence (quick & expensive) Blogging Twitter / Facebook (social marketing) Head hunt users (cheap effective) SEO (probably too slow for our purpose)
- 27. Split Testing
- 28. Split Test Everything!! Change your message Add features Remove features Add text Remove text Change your sign up process TRY EVERYTHING & ANYTHING!!
- 29. Metrics Conversion rate Customer acquisition cost Click through rate
- 30. Lean Startup
- 31. Read The Bible
- 32. 30100 Users Enough to make your data meaningful Not enough to flame you if when things go wrong Easy to achieve with minimum marketing spend Makes it feel like a small club Enough to keep communication personal
- 33. What if no one signs up? Pivot or Quit
- 34. “You suck, your product sucks and you will fail hard!” Dave McClure – Master of 500 Hats
- 36. Get a Server
- 37. Get Coding! But...
- 38. Don't Waste Bootstrap Time! Personal Kanban The Pomodoro Technique No Excuses!
- 39. Release Early, Release Often Early adopters are very valuable Change direction based on user feedback Don't worry about mistakes Don't worry about bad press
- 41. Validated Learning Over White Board Strategising
- 42. Find Product Market Fit How would you feel if you could no longer use our app? 1) Very disappointed 2) Somewhat disappointed 3) Not disappointed (it really isn’t that useful) 4) N/A I no longer use your product
- 43. Keep Iterating Listen to your users Allow users to talk with each other (forum, list) Respond quickly and personally to requests Removing features is as important as adding them Do regular user surveys (survey.io)
- 44. What if no one is very disappointed? Pivot or Quit
- 45. 40%+ Very Disappointed Congratulations, you've achieved product market fit!
- 47. You make your first sale... Congratulations, your business model has been validated!
- 48. Go Big Quick! Max out Google Adsence spend ($300+ per day) Hire someone who knows SEO Spend money on your website Consider producing promotional videos Make a lot of noise on every blog, social network or forum that you can find
- 50. Easy sell to investors... Already have a product Already have users Already have product market fit Already have business model Already have first sale
- 51. Key Points Customer development before product development Learn from a minimum viable product Fail fast, fail often Iterate quickly Find product market fit with less than 100 users Go big quick Take investment capital when needed
- 52. Chris Brown [email protected] @chrisincambo