Ahmad Monosodium Sarfraz Bukhari

Ahmad Monosodium Sarfraz Bukhari

• 1.
  REPORT ON LAUNCHING OFNEW PRODUCT
• 2.
  GC UNIVERSITY FAISALABAD Topic: Report on launching new product Monosodium Ahmad  Submitted To: Sir Tayyab Kashif  Submitted By:  Name: Muhammad Sarfraz Ahmad  Semester:  Session: 2014-17  Date: 22-02-2015 DEPARTMENT OF BUSINESS ADMINISTRATOR GC UNIVERSITY FAISLABAD
• 3.
  Contents of MarketingPlan Part 1: Dedication Part 2: Acknowledgement Part 3: Executive summary Part 4: Introduction a) Vision statement b) Mission statement c) Company d) Product Part 5: Analysis a) Current market situation b) Objectives c) SWOT analysis
• 4.
  Respected Sir, I ampleased to submit my report on the launching of new monosodium “Ahmad” to you. I have tried to best to come up your marks by providing unique and ideas and elegant presentation. I am thankful to you for giving me an opportunity to survey, analyze and enhance my knowledge.
• 5.
  Acknowledgement: A work isnever a work of an individual. I owe a sense of gratitude to the intelligence and co-operation of those people who had been so easy to let me understand what I needed from time to time completion of this excusive project. I want to express my special gratitude towards Mr. Tayyab Kashif lecturer, Marketing Management, for giving us such a unique project. Last but not the least I would like to forward my gratitude to all the people who always endured me and stood by me and without whom u could not have been envisaged the completion of my project.
• 6.
  Executive summary: This reportexplains the marketing plan for launching a monosodium named Ahmad. This product have been made by Bukhari Enterprises and is approved from Ministry Of Health. In the very beginning of the report I explained the vision and mission statement of the company and I have further carried out. It will be introduced in the market with the help of various promotional displays and advertisement and distribution of the samples to the general public. This report examines that this product is initially launches in Faisalabad’s domestic market. The study includes both primary and secondary research. The primary study focus on survey of the competitors and the likings and disliking of people. Through this strategies company can penetrate in the market and can attract bulk of customers. For this purpose I have conducted SWOT analysis of the company to see company’s strengths, weaknesses, opportunities and threats. Then I have explain the purposes benefit and objectives of the product. Then I have make the marketing mix strategy of my product. I have divided market in to different segments and decide to target kids, youngsters major and old age persons. I have also paid special attention to the packaging, color and price of the product. I have decide to place my product in the Faisalabad market specially street shops and local general stores. I will promote my product through electronic media, cable and out door sources I have also conducted customer feedback survey to now the opinion of public about my product. So that I can develop it accordingly.
• 7.
  INTRODUCTION TO THEBUKHARI ENTERPRISES Company’s mission statement: “Be the leader in the customer value” Company’s mission statement: “To set world class standard in the monosodium industry through providing a diverse range of high quality monosodium products that are prepared. In according with the Islamic principles striving to satisfy consumers’ tasks and needs and serving the society.” THE BUKHARI ENTERPRISES BUSINESS IN FAISALABAD: Bukhari Enterprises will commence its business in Faisalabad from February 2015. The factory facility has been founded on 05 canal area of land in the small estate industrial area of the city. The factory is expected to match the demand of the product. We have ensured the installation of modern, sophisticated and efficient equipment confirming to the very latest standard of “Goods Manufacturing Practices”
• 8.
  INTRODUCTION TO “AHMAD” Whitepure and top quality crystal of “AHMAD CHINESE SALT” has a unique taste which enhance the properties of every food. It is good as only for traditional use in souses, soup, stew and Chinese food but also ideal for all dishes. Slogan: “ The taste you desire” Ingredients:  Pure Monosodium Glutamate Salt Current Market Situation: Ahmad is a monosodium salt product that is going to be introduced in the domestic market of Faisalabad. We are focusing to all levels of generation.
• 9.
  Objectives: Following are someof the objective of the company.  To increase the 25% market share  To increase the length of product line i.e. its five now. We should increase it to 6 or 7 soon.  To increase profits  To face strong competition i.e. like National and Shan  SWOT Analysis: 1. Strength 2. Weakness 3. Opportunity 4. Threat  Strengths:  Quality product  Hire experienced staff  Pakistan made  Target to low and middle class people  Reasonable price  Weakness:  New in monosodium industry  Small distribution network  Strong competitor  Limited experience of customers
• 10.
  Opportunities:  Increase thedistribution network  Market is very big and attractive  Takeover of the distribution Threats:  New entrance from the competitors  Some many competitors  Retaining consumers  Economic instability  Increase of general sales tax  Development of plant