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Presentation to AIESEC gathering
- 2. THE WOW.
- 3. CRAFT.
- 4. EMPATHY.
- 5. FOCUS.
- 6. IMAGE.
- 7. FRIENDLY.
- 8. INTUITIVE.
- 9. 1. Understand and serve the customer better than anyone else 2. Forget about everything else, and 3. Make sure every little thing you do serves (1), always and everywhere.
- 10. ‘WOW’ is excellence beyond functionality. It lies in human attributes: Physiological/Tactile Psychological/Emotional Social/Ideological Philosophical/Spiritual
- 14. Fearful of Risk. Trained to Obey, not Challenge. Trained to Follow, not Explore. “Discipline” is Good. “Values” are Good. Respect for Authority/Hierarchy. Uphold Tradition & Convention. No Questioning. A “Conservative” Society.
- 15. Create “Safe Spaces” for Play. Put “Design” into every Agenda. Introduce a “Culture” of Art & Design.
- 16. Suspend Judgement. Observe. Question. Wonder. Disregard Authority and Convention. Follow Artistry, Feeling and Intuition. Be “crazy”. Ask “How else?” or “Why not?” Science subservient to Art.
- 17. Suspend Judgement. Observe. Question. Wonder. Disregard Authority and Convention. Follow Artistry, Feeling and Intuition. Be “crazy”. Ask “How else?” or “Why not?” Science subservient to Art.
Editor's Notes
- #3: Which is the most inspiring/successful company today? Yes, its Apple. Let us deconstruct this ‘WOW’ factor, as Apple does it.
- #4: Craft
- #5: Accessing our inner layer of feelings and moods
- #6: Minimalism, Simplicity
- #7: Quality, down to the smallest detail
- #8: Not intimidating
- #9: Fluency, playing your device as you would a musical instrument
- #11: WOW is about human response and value.
- #14: It’s not about genius but an ethos, what I had at design school.
- #15: State of India
- #16: Three organizational initiatives – towards an ecosystem
- #17: Personal level
- #18: Back to Apple