[AIIM16] How Regulatory Data Can Set the Narrative for an Analytics Opportunity

How
Regulatory
Data
Can
Set

the
Narra4ve
for
an
Analy4cs

Opportunity

Data
Insights
and
Analy/cs

Jim
Surless

Topics
of
Discussion

•  Deﬁning
the
Need
for
Regulatory
Data

•  What
is
Regulatory
Data?

•  Types
of
Regulatory
Data

•  Understanding
Data
Analy/cs

•  Crea/ng
Value
from
your
Regulatory
Data

•  Use
Cases
for
each
type
of
data

•  Where
Do
I
Start?

•  Summary

•  Ques/ons
&
answers

Key
Objec4ves

•  Translate
data
insights
into
business
value

•  Knowing
where
to
start
and
stop
with
analy/cs

•  How
to
leverage
the
data
you
store
to
create
value
for

your
business
and
the
user
communi/es
you
serve

Data
is

everywhere
…

but
is
it

accurate,

reliable
and

representa/ve

of
your

business?

Deﬁning
the
Need
for
Regulatory
Data

What
is
Regulatory
Data?

•  Data
you
are
required
to
retain
for
compliances
which
yields
an
abundance
of
informa/on

•  Your
data
is
your
biggest
asset
–
for
hindsight,
insight
and
foresight
-‐
but
it
can
quickly

become
a
liability

•  Regula/ons
across
markets
require
firms
to
retain
data
for
defined
periods
of
/me
in

original,
un-‐alterable
form
as
evidence

•  Mature
records
management
policies
provide
for
efficient
content
management
–

from
data
crea/on,
capture,
storage,
reten/on
to
expira/on

What
value
can
you
harness
from
your
data

before
it
expires
at
end
of
life?

•  Customer
Communica/ons
data
–
structured
data
documents
captured

and
composed
for
the
purpose
of
communica/ng
with
customers

•  Account
statements,
bills
and
invoices,
leTers,
checks,

conﬁrma/ons,
explana/ons
of
beneﬁts,
performance
reports

•  User
communi/es
are
largely
customer-‐based

•  Used
to
communicate
informa/on,
services,
status
to
a
customer

•  Regulated
across
markets
by
several
agencies
–

you
must
keep
an
unalterable
record
of
what
you
sent
to

your
customer
for
compliance

Types
of
Regulatory
Data

Types
of
Regulatory
Data

•  Transac/on
Repor/ng
data
–
structured,
semi-‐structured
or
unstructured
data

feeds
that
represent
transac/ons
within
a
business
opera/on

•  Log
ﬁles,
transac/on
journals,
account
ledgers,
bloTers,
data
exports

•  User
communi/es
are
largely
internal
opera/ons

•  Used
to
run
and
support
a
business
process

•  Regulated
across
markets
as
“books
and
records”

data,
every
transac/on
within
your
source
systems

generates
records,
feeds
and
reports
–
you
must

keep
unalterable
evidence
of
transac/ons

“Analy/cs"
is

the
discipline

that
applies

logic
and

mathema/cs
to

data
to
provide

insights
for

making
beTer

decisions.

Understanding
Data
Analy4cs

Understanding
Data
Analy4cs

•  Dependency
on
human
input
lessens
from
descrip/ve
to
prescrip/ve
analysis

•  Focus
shis
from
grouping
data
(hindsight)
to
foresight,
predic/on
and
direc/on

•  Value
grows
from
descrip/ve
analysis
to
prescrip/ve
analysis
…..

predic/ve

&
prescrip/ve
are
more
diﬃcult
but
yield
greatest
value

Customer
Communica/ons
Data
Challenge

•  Paper
and
“sta/c
PDF”
are
one-‐way
communica/on
channels

•  eDelivery
no/fica/ons
to
access
data
can
be
two-‐way,
but
are
not
always
convenient

•  15-‐20%
e-‐delivery
adop/on
on
average,
despite
15
years
of
promo/on
by
every
firm,

on
every
envelope
across
markets

•  Consumers
are
digital
in
their
daily
lives,
with
escala/ng
expecta/ons

•  Genera/onal
shi

Customer
Communica/ons
Data
Response

•  Make
every
communica/on
more
valuable
–
enhance
email,
build
interac/ve
docs

•  Enable
consumers
to
select
the
channels
of
their
choosing,
while
enhancing
the

rela/onship
through
personaliza/on

•  Add
dynamic
content,
build
off
of
the
regulatory
content
and
drive
predic/ve
andor

prescrip/ve
behavior

Crea4ng
Value
from
your
Regulatory
Data

Crea4ng
Value
from
your
Regulatory

Data

Transforming
Communica/ons
-‐
New
channels
and
technologies
provide
opportuni/es
to
create

new
experiences
for
the
consumer,
customer,
end
user

Original
Document

No4ﬁca4on

To
the
channel
and
device

the
customer
chooses

Transformed
Communica4ons

Are
now
interac/ve
and

digital

Crea4ng
Value
from
your
Regulatory
Data

March
Statement

Disparate

unconnected

informa4on

An
integrated
Experience

Access
to
the

Embedded
regulatory

statement

Analy/cs
and

content
that

maTer
to
the

recipient

Integrated

research
tailored

for
the
recipient

Statement

A
sta/c
PDF

Analy4cs

Web
site
content

Research

Value
Added

Content

Links
pulling
the
client

back
to
the
website

A
New
Way
to
Think
About
the
Customer
Experience

Crea4ng
Value
from
your
Regulatory
Data

Transac/on
Repor/ng
Data
Challenge

•  Paper
is
voluminous,
hard
to
find
specific
transac/ons
without
detailed
indexing

•  Even
with
electronic
and
digital
copies
of
reports
online,
users
spend
hours
building

complex
searches
and
queries
to
find
what
they
need

Transac/on
Repor/ng
Data
Response

•  Convert
transac/onal
data
into
strategic
decisions

•  Analyze
data
and
extract
items
that
match
certain
criteria

•  Iden/fy
excep/ons
and
open
items
in
advance
of
star/ng
the
work
day

•  Through
excep/on
processing
users
are
alerted
to
their
“to
do”
lists
reducing
/me

spent
on
tradi/onal
inquiry
and
research

•  Annota/ons
allows
for
transparency

Crea4ng
Value
from
your
Regulatory
Data

Crea4ng
Value
from
your
Regulatory

Data

•  Reduce
manual
/me-‐consuming
processes,
allow
for
the
data
to

make
decisions

•  Make
consistent

decisions
based
on

deﬁned
business

rules

•  Improve
compliance

with
policies
and

oversight

Report
Output

Data

Automated
Workﬂow

Cost
Reduc4on

Measurement
&

Repor4ng

Crea4ng
Value
from
your
Regulatory
Data

•  Analy/c
dashboards
with
drill-‐downs
to
detail

•  Integrated
workﬂow
to
act
on
the
data
shown

•  Applying
machine-‐learning
techniques
to

iden/fy
opportuni/es
to
improve
opera/ons

•  Track
how
well
your
ac/ons
are
working
to

improve
opera/onal
results

Crea4ng
Value
from
your
Regulatory
Data

Where
Do
I
Start?

Consult
with

those
that
use

your
data

Observe
what

they
do
with

your
data
(or

don’t
do
with

your
data)

If
you
build
it,
they
might

NOT
come

Capture
trends
&
paTerns

•  Op/mizes
interest,
membership,

trends,
on-‐demand
viewership

•  Now
produces
entertainment
content

•  1
billion
hours
of
streaming
video

watched
per
month

Where
Do
I
Start?

Shi
from
an

Inside-‐Out

approach

towards
an

Outside-‐In

approach
to

build
a
Outside-‐
Out
ecosystem

of
known
and

unknown

(trusted)

sources.

Where
Do
I
Start?

Prototype
new

ideas

Fail
fast
and
fail

oen
…
succeed

sooner

Gather
feedback

and
insight
from

trusted
par/es

•  Truth
be
told
–
ideas
don’t

always
s/ck

•  You
always
have
the

regulatory
data
–
you
cannot

place
a
value
on
that

•  Your
consumers
will
want
to

par/cipate
in
ﬁnding
useful

tools,
beTer
experiences
–

people
like
to
be
included

•  Don’t
underes/mate
the

value
of
mul/-‐genera/onal

teams

• 
Regulatory
data
is
your
asset
and
contains
untapped
and
unlimited
value

•  Think
diﬀerently
–
create
new
sources
of
value
for
the
user
communi/es
you
serve

built
upon
the
abundance
of
data
you
have

•  Shi
from
Inside-‐Out
….
to
Outside-‐In
…
to
Outside-‐Out

…

build
an
ecosystem
of

data,
people
and
processes
to
capture
feedback
from
those
you
trust
to
help
harness

value
from
your
regulatory
data
….
include
customers,
partners,
providers
as
well
as

associates
in
your
ﬁrm
who
might
have
fresh,
new
perspec/ves

•  Observe
how
people
work,
how
people
process
informa/on
...
listen,
think,
do

•  Explore
new
applica/ons,
products
and
services
…
build
quick
prototypes
based
upon

your
data
to
gain
feedback
that
will
transform
your
business

Summary

Jim
Surless

Vice
President,
Product
Management

Customer
Communica/ons,
eSolu/ons

james.surless@broadridge.com

(631)
274-‐8120

[AIIM16] How Regulatory Data Can Set the Narrative for an Analytics Opportunity

[AIIM16] How Regulatory Data Can Set the Narrative for an Analytics Opportunity

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[AIIM16] How Regulatory Data Can Set the Narrative for an Analytics Opportunity