Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABM

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  WE KEEP YOURBOTTOM LINE TOP OF MIND.
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  | 2 AJAX UNION isa full-service digital marketing agency based in Brooklyn, NY. Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.” Joe Apfelbaum - CEO of Ajax Union WHAT WE DO
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  CASE STUDIES NOTHING LIKE A LITTLESOCIAL PROOF | 3 GITOMER • Created a beautiful landing page • Directed qualified leads to the page via social media, paid ads, and display campaigns • Carried over Jeffrey Gitomer’s distinct voice across social media platforms DESIGN POINT • Developed a stunning new site • Created a strong, noticeable brand voice • Tripled the amount of incoming leads in a 30-day period • Doubled the amount of traffic to MakerBot’s site • Crafted email automation sequences segmented by unique audiences • Experienced a 117% increase in revenue MAKERBOT
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  Nr Ajax Union deliversthe best ROI with their B2B lead generation and nurturing services. Plus, they are so much fun to work with, we really feel like they are part of our family.” - Jeffrey Gitomer, Author of “The Little Red Book of Sales. RESULTS PROBLEM SOLUTION Amount of leads in a single quarter Increase in quality of leads Ineffective marketing, resulting in lack of sales and marketing leads. Create new landing page to boost conversion. Created a search marketing and social marketing campaign to target the right audience. 10X 50% CONVERT LEADS TO SALES CASE STUDY | 4
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  Nr We learned somuch about ourselves by working with the talented and creative team at Ajax Union. They communicate like pros and execute flawlessly.” - John Cioffi, Partner PROBLEM SOLUTION Missing a unified message, lack of core values and identity. Create new logo and tagline. Rebrand marketing and website. Responsive design to make the site mobile friendly. CASE STUDY OPERATION REBRAND | 5 RESULTS Amount of leads within a 30 day period Increase in website traffic 3X 2X
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  Nr The Ajax Unionteam really stands out because they focus on ROI and they actually get it done on time and on budget.” - Mark Schulze, VP of Sales RESULTS PROBLEM SOLUTION Increase in Revenue Increase in website traffic Poor Optimization of PPC, Ineffective brand presence. Paid search and display advertising. Segmented email marketing campaigns based on audience type and activity. Marketing automation technology implementation. 117% 2X OPTIMIZATION CASE STUDY | 6
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  UNDERSTAND YOUR BUSINESS.HAVE FUN DOING IT. GET IT DONE. Between client workshops, in-person meetings, and amazing strategy practices, we really get to know your business. It’s no secret; the key factor to our success is the passion we bring to the table each and every day. We genuinely love what we do. We don't just talk about ideas, we roll up our sleeves and do the work. Our clients tell us that we stand out because we know how to execute. WE We are creative, yet organized because we have a system for doing both. We are well-educated and trained in our field and we fully understand each of our client’s needs and objectives. WHO WE ARE | 7
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  We Listen andRespond. WE ARE POSITIVE, KIND, WARM, AND FRIENDLY. We care about our clients, which is why we make sure to understand their needs before we provide the solution. It may look like the answer to a problem is hidden from view, but we believe in staying positive. We strive to find the solution even when it takes time to find the answers. OUR AMAZING VALUES AMAZING COMMUNICATION | 8
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  OWNERSHIP MENTALITY We Are HumblyConfident, Passionate, and We Get It. WE CARE ABOUT YOUR BUSINESS AS IF IT WERE OUR OWN. Sometimes it may appear that we are obsessed and fanatical but we’re really just excited and dedicated to our work and our lives. As a loyal, hardworking, dependable and committed group of professionals, we each take responsibility for own our work, yet always stay connected. OUR AMAZING VALUES | 9
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  We Embrace Change. WEARE SUPER SAVVY, WE VALUE COMMON SENSE. Life has a way of throwing us curve balls and because change is inevitable, we are willing and driven to grow. We are capable professionals who get with the program, troubleshoot and remain aware and enthusiastic about every project. VERSATILITY OUR AMAZING VALUES | 10
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  Clients really loveworking with Ajax Union. It's not just about the great ROI; It's about the amazing energy that they feel when they talk to our people. They realize that we are their partner and they take it personally. We’ll give you something to brag about! OUR AMAZING CLIENTS | 11
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  Simon Kaye President ofJaguar Freight Our experience with Ajax Union has been fantastic. We have found them to be extremely responsive, creative, and proactive throughout our process with them. The team has interesting ideas backed up by a can-do attitude. Our experience with them has been great on all levels leading us to increase our work with them.” OUR AMAZING CLIENTS | 12
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  THE 4–STEP PROCESS Whatdoes the X stand for? It's that indefinable, intangible thing.... it's our relationship, our partnership with you! YOU are the key. Without open communication between us, we cannot serve you properly. We partner with you to actively tailor your marketing campaign to help you reach your goals. OUR AMAZING PROCESS | 13 ASSESSMENT 1. Discuss your business goals. 2. Complementary strategy assessment. 3. Discuss your marketing needs. 4. Long-term partnership evaluation. EXPLORATION 1. Present opportunity for discovery. 2. Workshop to discover your brand, vision, goals, audience, challenges, and opportunities. 3. Competitive analysis of your current digital marketing strategy and tactics. 4. Proposal with recommendations, 5. Scope, goals, and timelines. ON-BOARDING 1. Kickoff call. 2. Channel and funnel audits. 3. Create forecast model for success, and determine KPIs. 4.Funnel Development SYNERGY 1. Communication: Ongoing priority and goal review. 2. Strategy: Analyzing current messaging, channels, tactics, and company goals. 3. Reporting: ROI and KPI metrics report. 4. Execution: We get it done. E NO.2 O NO.3 S NO.4 A NO.1
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  OUR AMAZING SOLUTIONS | 14 •Business Development • Lead Generation • Client Retention • Recruiting • Sales Enablement • Brand Development • Brand Communications • Technology Management • ROI Tracking • Reputation Management As an aware, advanced, and technologically gifted team of marketing experts, we help build businesses through leading edge technology. Our competitive advantage is that we don’t just create concepts around digital marketing and business development…we innovate and execute concepts that have powerful results.
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  Account-Based Marketing Lead Generation Awareness Campaigns Sales Amplification B2B Lead Nurturing STRATEGY Are youtired of throwing darts at the board, hoping to get even one lead to “stick”? Our team devises a unique, personalized strategy to hit your business’ goals. Our targeted approach blends the time-tested methodologies of traditional advertising with modern techniques such as Inbound Marketing, Funnel-Based Messaging, and Account-Based Marketing. Bullseye. SERVICES WE PROVIDE | 15
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  TECHNOLOGIES Call us computergeeks if you must: we’re all about the tech! In this digital age, new technology is developed, innovative strategies are devised, and Internet platforms update and upgrade day-to-day. We not only develop on pace with the industry, but a few steps ahead of it. What does this mean for your business? Think state-of-the-art report generation, real-time access to key analytic insights, and an overall more personalized, streamlined experience. Marketing Automation Analytics Call Tracking Conversion Optimization Reporting Website Design & Development | 16 SERVICES WE PROVIDE
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  Search Engine Optimization Pay PerClick Management Email Marketing Social Media Content Creation Nurture Campaigns Re-branding TACTICS We’re talking full-on warfare. In the competitive world of online marketing, you’re going to need a secret weapon to stay one “Like” ahead of the competition. That’s where Team Ajax shines. We’ve got the know-how, experience, and street smarts gained from years in the trenches. Our tactics get your business noticed, engaged, and profitable. Join the winning side! v | 17 SERVICES WE PROVIDE
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  Please don't hesitateto get in touch with us. We would love to discuss your marketing needs. AJAX UNION 253 36th St, B317 Brooklyn, NY 11232 CONTACT US [email protected] www.ajaxunion.com b2b.ajaxunion.com @AJAXUNION