Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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  Internet Corporation forAssigned Names and Numbers (ICANN)! + Dedicated to keeping the Internet secure, stable and interoperable + Coordinates the Internet’s 
 unique identifiers + Follows consensus-driven 
 multistakeholder model + Formed in 1998 as a not-for-profit 
 public-benefit corporation One World. One Internet. + Hub offices in Los Angeles, Istanbul, Singapore and engagement offices globally 2
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  Our Changing World! Internetof Things ! IPV6! Regionalization! Localization ! Volume of Digital Data! New generic Top-Level Domains!
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  New gTLDs: Expanding& Transforming the Internet Ecosystem! Competition + Mature Domain Name Industry + Entry into emerging markets + Internet Economy and GDP + Brands operating Top-Level Domains Innovation Choice 4 -  Maintain control of branding -  Foster a better reputation online -  Create new ways to use gTLDs + Correlation between brand name and product or service + Better branding potential for startups
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  A Safer Internet! NewgTLD Program = New Safeguards in the Internet Trademark Clearinghouse! Uniform Rapid Suspension System! A one-stop solution to help protect a trademark across every new gTLD For clear cut cases of infringement, rapid means to suspend a domain name ! Proactive means of protecting rights ! !Sunrise Services! Post-Delegation Dispute Resolution Procedure! Claims Services! ! DNS Security (DNSSEC)! ! Verification of data transmitted online ! Addresses instances where a registry operator is complicit in trademark infringement
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  Collaboration! Brands and theNew gTLD Program + Business and IP experts contributed to the development of the New gTLD Program from the beginning -  Policy, Applicant Guidebook, Rights Protection Mechanism Requirements + ICANN’s Domain Name System Industry Engagement Team – we’re here to help! + Brands can help shape policy by engaging with ICANN, in particular the generic Names Supporting Organization -  Registry Stakeholder Group (RySG), Business Constituency (BC), Intellectual Property Constituency (IPC) 6
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  RA Specification 13! Brandsasked, ICANN listened + Brands want a mechanism to promote and maintain trust in their TLDs – ICANN and the community drafted Spec 13 Public Comment Period closed 31 December 2014 + 3 main changes to standard RA: -  Brands permitted to use a single, or limited number of trusted registrars -  Mandatory two year “cooling off” period after a dotBrand gTLD dissolves to avoid consumer confusion -  Exemption from RA Code of Conduct (Spec 9) 7
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  ICANN Outreach! Resources fornewcomers + ICANN Learn – take a class at http://learn.icann.org + Newcomers Program – orientation for ICANN meetings + Fellowship Program – make a difference Internationalization + Remote Participation enhancements + Expansion of Language Services Team Building awareness of new gTLDs across the globe + Global Stakeholder Engagement + Media Outreach 8
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  Thank You!! Learn moreonline! ICANN website: http://www.icann.org/ New gTLD website: http://newgtlds.icann.org/en/ ! Meet us in Singapore! ICANN 49 in Singapore, 23-27 March 2014 Meeting Website: http://singapore49.icann.org 9