Alex Novytskyi: Germany's eCommerce IT market review
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The document provides a comprehensive review of the e-commerce IT market in Germany, highlighting the competition among different platforms and the challenges faced in the market. It discusses the importance of legal compliance, company structure, and cost considerations for success, including salaries and operational expenses. It also emphasizes the technology landscape, including preferred programming languages and development methodologies.
Alex Novytskyi: Germany's eCommerce IT market review
- 1. Kenner Soft Service Germany's eCommerce IT market review LIOF ONLINE 2021
- 2. • Review IT market in Germany • E-commerce technologys • Obstacles on the German market • Salary revision • Sales methodology and lead classification Agenda
- 3. More 10 years work in Germany ecommerce software developing About me Oleksandr Novytskyi, PhD CTO Kenner Soft Service GmbH • Automation process of code development and delivery • Implementation and supporting CI/CD processes. • Automatization QA • Hiring, training and evaluating employees
- 4. E-Commerce Internet users who bought or ordered good or services for private use (% of people who used internet in the previous 12 months) Source datasets: isoc_ec_ibuy and isoc_ec_ib20
- 5. E-Commerce eCommerce Usage Distribution Source https://trends.builtwith.com/
- 6. E-Commerce eCommerce Usage Distribution Source https://trends.builtwith.com/ Source https://trends.builtwith.com/
- 7. E-Commerce Popular technology for ecommerce Technology Websites % Amount local agency Competition level Ecwid 79,804 18.56 7960 Shopify 63,985 14.88 5590 WooCommerce Checkout 45,247 10.52 16 100 Shopware 34,892 8.12 38 400 High Wix Stores 24,152 5.62 1750 ePages 18,605 4.33 29 800 Gambio 13,235 3.08 1400 Low Magento 12,838 2.99 65 800 High
- 8. Interesting direction Ecommerce: Shopware, Oxid, Magento CRM, ERP, PIM Systems: Salesforce, SAP, Akeneo Programmiersprachen: Java, PHP, Python, .net, Node.js, React, Vue Technology: DevOps, BigData, Machine Learning & AI
- 9. E-Commerce Closed technology stacks Oxid eSales, Shopware, Gambio, xt:Commerce Language barrier only good level of German language is accepted Competition Total count of local agencies are high Long Sales The sale phase is too long, more than 6 months Decision making Any making decision process is longer than you can imagine Obstacles on the German market
- 10. E-Commerce Freelancer rates from Germany 2020 Source https://www.lyncronize.de/stundensatzvergleich-entwickler
- 11. Developing 80 euro/hour DevOps 100 euro/hour SEO 100 euro/hour Consulting/PM 100 euro/hour Developer for day 800 euro/day. QA 70 euro/hour Agency rates from Germany 2020
- 12. E-Commerce Average offered salary by experience and role Source https://cult.honeypot.io/developer-salary-report-2021/developer-salaries-germany-2021
- 13. Requirements for success of the project The estimate must include all expenses and risks Quality is more important than speed Decency in payments is not the strongest point of some customers
- 14. Why is it important to open a company in Germany Trust from potential customer A lot of banks from Germany do not allow pay to Ukraine using by IBAN Easy to pay and allow connecting SEPA-Lastschrift VAT is available for return Responsibility according to the German law If you don’t have law address you can’t buy a phone number
- 15. E-Commerce Expenses for maintaining a company Corporation tax + Trade tax 30 % from revenue Accounting services from 200 euro/month Bank 100 euro/month Phone 40 euro/month Post address 50 euro/month
- 16. E-Commerce Ways of looking for new customers • Twago aka Upwork • Xing • LinkedIn • Personal Recommendation • Cold call – is gray zone
- 17. E-Commerce Lead classification Profitable online shops • Estimate traffic by SEO tools • Analyzing Trusted shop Owner identification • https://www.northdata.de/ Technology identification • Buildwith • Wappalyzer
- 18. E-Commerce Type of company • AG 50.000,00 EUR • GmbH 25.000,00 EUR • GmbH & Co. KG 25.000,00 EUR • UG (1-Euro-GmbH) • KG (at least 2 founders) , UG & Co. KG
- 19. E-Commerce For example https://www.moebel-shop.de/
- 20. E-Commerce Advice • Avoid poor German • Comply with legal requirements (Show that you have nothing to hide and disclose all information about your company in an "Impressum") • German address & entity • Study the customer carefully before work
- 21. Novytskyi Oleksandr +49 721 957 946 70 [email protected] https://www.linkedin.com/in/oleksandr-novytskyi/