Amazon is the world's largest online retailer that sells books, music, movies, electronics and more directly or through other retailers. It aims to offer customers the lowest prices, best selection and utmost convenience. Founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington, Amazon generates over two-thirds of its revenue from the US and also has significant operations in Germany, the UK, Japan and other countries. It owns subsidiaries including Whole Foods Market, Zappos, Kiva Systems, PillPack and Twitch Interactive. Amazon's products and services include Amazon Web Services, Amazon Pay, Prime Videos, Music and Alexa devices. It employs strategies like offering a wide range of products, a customer