THE WORLD'S
LARGEST ONLINE RETAILER
Amazon is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, etc.
either directly or as the middleman between other retailers and Amazon’s millions of customers.
: We strive to offer our customers the lowest possible prices, the best available selection, and the
utmost convenience.
: To be Earth’s most customer-centric company, where customers can find and discover anything they
might want to buy online.
: 1994
: Jeff Bezos
: Seattle, Washington(U.S.)
: Andy Jassy
MAJOR COUNTRIES AND THEIR CONTRIBUTION:
68.30%
7.70% 6.90% 5.30%
11.90%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
U.S. GERMANY U.K. JAPAN OTHER
2020
SUBSIDIARIES:
• Whole Foods Market
Type of business: Organic grocery store
• Zappos
Type of business: Footwear and apparel retailer
• Kiva Systems
Type of business: Robotics
• PillPack Inc.
Type of business: Online pharmacy
• Twitch Interactive
Type of business: Livestreaming video
• MGM Holdings Inc.
Type of business: Production and distribution of film and TV
content
PRODUCT AND SERVICES:
1. Amazon web services
2. Amazon Pay
3. Amazon Prime Videos
4. Amazon Music
5. IMDB
1. Amazon Alexa
2. Echo, Echo Dot
3. Amazon fire tv stick
4. Kindle
MARKETING STRATEGIES:
 Offering the widest range of products.  Using customer-friendly interface.
 Supporting small business:
 Free & Fast Shipping with Prime
THANK
YOU
- GROUP NO: 03
- Dr. Supriya Bhutiani

Amazon Retail Strategies

  • 1.
  • 2.
    Amazon is avast Internet-based enterprise that sells books, music, movies, housewares, electronics, etc. either directly or as the middleman between other retailers and Amazon’s millions of customers. : We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. : To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. : 1994 : Jeff Bezos : Seattle, Washington(U.S.) : Andy Jassy
  • 3.
    MAJOR COUNTRIES ANDTHEIR CONTRIBUTION: 68.30% 7.70% 6.90% 5.30% 11.90% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% U.S. GERMANY U.K. JAPAN OTHER 2020
  • 4.
    SUBSIDIARIES: • Whole FoodsMarket Type of business: Organic grocery store • Zappos Type of business: Footwear and apparel retailer • Kiva Systems Type of business: Robotics • PillPack Inc. Type of business: Online pharmacy • Twitch Interactive Type of business: Livestreaming video • MGM Holdings Inc. Type of business: Production and distribution of film and TV content
  • 5.
    PRODUCT AND SERVICES: 1.Amazon web services 2. Amazon Pay 3. Amazon Prime Videos 4. Amazon Music 5. IMDB 1. Amazon Alexa 2. Echo, Echo Dot 3. Amazon fire tv stick 4. Kindle
  • 6.
    MARKETING STRATEGIES:  Offeringthe widest range of products.  Using customer-friendly interface.
  • 7.
     Supporting smallbusiness:  Free & Fast Shipping with Prime
  • 8.
    THANK YOU - GROUP NO:03 - Dr. Supriya Bhutiani