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AMUL company ppt
- 1. PRESENTED BY, ANJANA PR MBA - A
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- 4. OVER THE YEARS…… •In 1965, The National Diary Development Board (NDDB) was established at Anand to replicate the Amul model throughout the country • In 1970, it spearheaded the White revolution of India. • the Gujarat Co-operative Milk Marketing Federation Ltd. an apex marketing body of these district cooperatives, was set up in 1973. • The Kaira Union, which had the brand name Amul with it since 1955, transferred it to GCMMF • GCMMF commenced marketing on April 1, 1974 under the single brand name of Amul. • Operation Flood : a cooperative movement that turned India from a net importer of milk into one of the world’s two largest producers today.
- 5. The GCMMF isthe largest food products marketing organisation of India with annual turnover (2018-2019) US $ 4.8 billion. It is the largest exporter of dairy products in India and Amul is the umbrella for all its products.
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- 10. PRODUCT MIX OFAMUL
- 11. PRODUCT MIX OFAMUL
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- 13. AMUL – MARKETSHARE
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- 15. EXPANSIONS • recently launchedfruit juices under the Amul Tru brand • expansion into the frozen snacks market ; Last year it launched products like French fries, aloo tikki and hash browns under the Happy Treats brand. • GCMMF will invest Rs 600 to 800 crore in new processing and packaging facilities every year. • Expansion to West Asia and US : started local manufacturing of ghee, shrikhand and paneer in the US in a third party facility in 2014
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- 17. DEVELOPING DEMAND: • Limitedpurchase power ; modest consumption levels • A low cost price strategy products THE DISTRIBUTION NETWORK • Dry and cold warehouse • Cash transaction throughout supply chain • JIT improves dealers return on investment (ROI) UMBRELLA BRAND: • Common brand for most categories THIRD PARTY SERVICE PROVIDERS : • Core is milk production, distribution of dairy products • Logistics of milk collection, distribution of dairy products , sale of product through dealers / retailers BUSINESS STRATEGY
- 18. SOME CREATIVE AMULADS….
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