An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform the Competition
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The document outlines the essential components and competitive advantages retailers must deliver through their eCommerce platforms to thrive in a rapidly evolving market. It highlights the exponential growth of online spending in the U.S. and globally, emphasizing the importance of mobile commerce and the need for omni-channel capabilities. Retailers are urged to adopt modern, flexible technologies that support efficient inventory management, customer engagement, and data-driven insights to meet consumer expectations and enhance the shopping experience.
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform the Competition
- 1. Confidential and Proprietary Information AN ECOMMERCE PLATFORM MANIFESTO: ! What Retailers Must Deliver to Outperform the Competition featuring
- 2. Confidential and Proprietary Information Jason Wallis Chief Technology Officer, Mozu Peter is a VP & Principal Analyst at Forrester Research serving ebusiness & channel strategy professionals. He focuses on eCommerce technologies and solutions. Peter Sheldon VP & Principal Analyst, Forrester Research Jason Wallis, CTO, brings almost 20 years of experience to Mozu and is responsible for driving the next generation of the commerce platform.
- 3. An eCommerce Platform Manifesto: What Retailers Must Deliver to Outperform/Surpass the Competition Peter Sheldon, VP & Principal Analyst May 5, 2015 @peter_sheldon
- 4. eCommerce continues on a path of explosive growth
- 5. © 2015 Forrester Research, Inc. Reproduction Prohibited 5 Consumer online spend in the US will reach $414 billion by 2018 Source: 2014 Global eBusiness & Channel Strategy Online Survey
- 6. © 2015 Forrester Research, Inc. Reproduction Prohibited 6 US B2B online spend will dwarf consumer spend, reaching $1 trillion by 2018
- 7. © 2015 Forrester Research, Inc. Reproduction Prohibited 7 Online sales growth remains robust for almost all retailers Source: The State of Retailing Online 2015: A Shop.org study conducted by Forrester Research
- 8. 8© 2015 Forrester Research, Inc. Reproduction Prohibited Germany 2015: €40B ($49B) 2018: €55B ($75B) US 2015: $325B 2018: $414B France 2015: €34B ($36B) 2018: €47B ($50B) UK 2015: €56B ($60B) 2018: €71B ($76B) Projected online retail sales by country Mexico (incl. C2C) 2015: $3.4B 2018: $5.7B Brazil (incl. C2C) 2015: $22B 2018: $35B China (incl. C2C) 2015: $594B 2018: $990B India (incl. C2C) 2015: $7.2B 2018: $24B Japan 2015: $71B 2018: $93B Australia (incl. C2C) 2015: $27B 2018: $36BArgentina (incl. C2C) 2015: $4.1B 2018: $7.0B Source: Forrester Research Online Retail Forecast, 2013 To 2018 (US); Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe); Forrester Research Online Retail Forecast, 2014 To 2019 (Asia Pacific); Forrester Research Online Retail Forecast, 2013 To 2018 (Latin America) International online spend is outpacing US growth
- 9. 28% of online transactions are now from mobile & tablet devices
- 10. © 2015 Forrester Research, Inc. Reproduction Prohibited 10 At most online retailers, mobile & tablet traffic now exceeds desktop
- 11. © 2015 Forrester Research, Inc. Reproduction Prohibited 11 YOY growth in mobile sales is staggering Source: The State of Retailing Online 2015: A Shop.org study conducted by Forrester Research
- 12. © 2015 Forrester Research, Inc. Reproduction Prohibited 12 As a consequence, commerce technology budgets remain very healthy Source: 2014 Global eBusiness & Channel Strategy Online Survey
- 13. 4 key threats are driving firms to replatform their commerce technology
- 14. © 2015 Forrester Research, Inc. Reproduction Prohibited 14 Existing homegrown platforms simply have too many miles on the clock #1 › Experiencing: • Platform outages • Subpar performance • Difficult maintenance • Outdated tools • Skill shortages
- 15. © 2015 Forrester Research, Inc. Reproduction Prohibited 15 Existing platforms are not Omni-channel ready #2 › Retailers need: • Integrated product merchandising and pricing • Associate tools for in-store customer engagement • Increased inventory visibility • “Out of the box” Omni-channel tactics
- 16. #3 – Existing platforms can’t provide sophisticated data insights #3 Existing platforms can’t provide sophisticated data insights › Firms need to leverage real-time data insights to drive more efficient and sophisticated: • Marketing • Merchandising • Pricing • Inventory optimization • 360° view of the customer
- 17. © 2015 Forrester Research, Inc. Reproduction Prohibited 17 Today’s buyer expects much, much more from their eCommerce platform #4 › They need to support: • Core commerce functionality • Experience Management • Product Information Management • Omni-channel Order Management • In-store Associate Enablement
- 18. Welcome to era of the Suite
- 20. What does the future hold for commerce technology?
- 21. © 2015 Forrester Research, Inc. Reproduction Prohibited 21 Open source & SaaS solutions will benefit as home grown and legacy solutions are retired Source: 2014 Global eBusiness & Channel Strategy Online Survey +
- 22. © 2015 Forrester Research, Inc. Reproduction Prohibited 22 Open source & SaaS platforms move upmarket
- 23. © 2015 Forrester Research, Inc. Reproduction Prohibited 23 Retirement of legacy platforms will drive investment in re-platforming programs Source: 2014 Global eBusiness & Channel Strategy Online Survey
- 24. © 2015 Forrester Research, Inc. Reproduction Prohibited 24 › B2B industries such as manufacturing and wholesale are set to increase significantly in the next five years. › European and Asian B2B markets have the highest growth potential. › Wholesale trade, pharmaceuticals, and oil and gas will show vast adoption of B2B commerce channels. B2B firms are set to invest heavily in commerce
- 26. Confidential and Proprietary Information You can drown in the ! Wave of Accelerating Change! • Mobile Adoption • Inventory Visibility • Blended Channels • Mobile and In-store POS • Social Trends • Empowered Associates • Multiple Platforms
- 27. Confidential and Proprietary Information Or you can ride it!!
- 28. Confidential and Proprietary Information Consumer Shopping Behavior Forever Changed with the Launch of the iPhone 1990s ECOMMERCE " IS BORN Early vendors " supplied the basics " of ecommerce: " listing products and accepting payments 2000s MOBILE RISES Mobile devices forced retailers to maintain both traditional and mobile-friendly sites 2010s MULTI-CHANNEL EXPLODES Proliferating sales channels require retailers to create a seamless experience both on- and offline TODAY LIMITLESS COMMERCE Today’s business is truly omni-channel, requiring a modern platform that provides limitless extensions 2007 IPHONE ARRIVES The invention of the iPhone and rapid adoption of mobile devices transforms the world of online shopping
- 29. Confidential and Proprietary Information Embrace Agility and Innovation In-store Online Drives innovation Unified digital experienceRapid development Faster time-to-market Modern Technology Stack Native Mobile Responsive Theme REST API SaaS Business Critical Applications Commerce Fulfillment ERP POS Commerce solutions built on a flexible SaaS platform are setting a new standard for performance and innovation
- 30. Confidential and Proprietary Information Mozu Openness Powers Innovation OPEN SOURCE SDKS! Speed up time to market development by programming in popular languages UNLIMITED SANDBOXES! Unlimited pre-production testing environments to validate development work REFERENCE STORES! Leverage open source Mozu applications and reference architectures to jump start development
- 31. Confidential and Proprietary Information Consistency Across Devices ü Consistent shopping across all devices is key ü Shoppers want the ability to begin shopping on one device and end on another ü Building, managing and maintaining separate sites for different devices is a thing of the past
- 32. Confidential and Proprietary Information Streamlined Content Management MASTER CATALOG
- 33. Confidential and Proprietary Information Providing Convenience for Customers ü 51% of customers used mobile to check in-store availability and 24% reserved a product for in- store pick-up ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-store ü Empower sales associates in stores to aid in product discovery and decision making ü 51% of customers use mobile to check in-store availability and 24% reserve a product for in-store pick-up ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-store ü Retailers should empower sales associates in stores to aid in product discovery and decision making
- 34. Confidential and Proprietary Information CUSTOMER EXPERIENCE Stores, Kiosks Call Centers Mobile, Tablet, PC’s COMMERCE MANAGEMENT REST API Multi-Tenant SaaS MOZU DEV CENTER Theme Development Widget Development APP DEVELOPMENT Native App Integrations Catalog Reports Customers Orders Publish Locations Marketing Site Builder SDKs HyprThemeEngine Applications Mozu Platform
- 35. Confidential and Proprietary Information Jelly Belly Experiences Sweet Growth 35 Challenges! • Replace homegrown system • Focus on expanding online sales • One platform for B2C, B2B and consolidated content sites WW Solutions! • Cost efficient SaaS platform • Consistent experience across mobile • Scale operations with master catalog • Empower eBusiness team to quickly update products, promotions and content Results! • Mobile revenue increased from 2% to 32% • Record sales the week after launch • Happy eBusiness team “Migrating from our homegrown platform to Mozu has given Jelly Belly the power and agility to innovate.” Brandon Finch—Director of eBusiness, Jelly Belly +
- 36. Confidential and Proprietary Information TonZof Products. TonZof Growth. TonZof Innovation. “We selected Mozu for our massive new Tonzof.com ecommerce site because it strikes the perfect balance of modern features, flexibility and value. Compared to the other solutions we considered, nothing else even came close to the power and potential of Mozu.” Ben Skigen—VP of eCommerce & Marketing + Challenges! • Limited product attributes • Unreliable site updates • Slow site, performance issues Solutions! • Admin tool simplified, sped up site updates • Mozu’s tech stack provided a faster, more reliable site • Mozu’s open API made it simple to integrate with TonZof’s proprietary systems Results! • Launched with over 500K SKUs in less than 6 months • 10x faster for marketing to make site updates • Lightening fast & mobile friendly experience
- 37. Confidential and Proprietary Information Sigma Beauty. Beautiful eCommerce. “We knew we needed an enterprise level platform that would accommodate our growing needs. That was the most important strategic decision. Going into the project, we felt nervous but were confident in our partners” Annie Westman—Director of Strategy + Challenges! • Engage a younger demographic • Limited mobile experience • Wanted to develop custom features Solutions! • Face Chart: Visual showcase of cosmetics on virtual face • Free gift with purchase: personalized and segmented gifts with different purchases • Dynamic pricing: unique catalogs and price lists across customer segments • Responsive mobile sites Results! • Unique experiences that disrupt the market • Marketing is now empowered to create custom digital experiences • Consistent, engaging experiences across devices including mobile
- 38. Confidential and Proprietary Information Mozu | The Cloud Commerce Platform Connected Digital Experiences • Natively responsive and adaptive design • Unmatched Site Speeds • Personalization with customer segments • Smart searching using SOLR • Lookbooks and product clustering • Streamlined checkout Empowered Marketing Teams • Fully integrated CMS • Drag and drop widgets • Extensive promotions • Site builder • Order management • Master catalog across sites • Robust transaction and customer reporting • SEO optimized Innovative Technology • Open API • Unlimited dev sandboxes • Open source SDKs • True multi-tenant SaaS • Hypr theme engine • Custom widget development • Application development • Unmatched multi-layer security • 99.9% uptime guarantee • App marketplace
- 39. Confidential and Proprietary Information Curious to see how a modern SaaS platform can transform your business?" " Let us show you." " Request a demo at mozu.com!