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An Inside Look at a Large-scale Writer-driven REST
API Doc Solution at Salesforce
October 10, 2019
Kelsey Lambert, Lead Technical Writer, Salesforce
Sejal Parikh, Product Owner, Developer-focused Content, Salesforce
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief,
any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays
in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth,
new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Website.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement
What is Salesforce?
Writers
Executives, Product Managers,
Marketers, Architects,
Engineers...
Meet the Players
Enterprise
REST API
Metadata
API
Chatter
REST API
Bulk API
Tooling API
Streaming
API
UI API
Einstein
API
Marketing
Cloud API
Commerce
Cloud API
IoT API
What’s the Opportunity?
Writers
175+
Writers
23+
REST
APIS
10
Doc
Portals
10
Authoring
Toolchains
Current State of Affairs
REST service
developer.salesforce.com
API spec
API specs
with doc
API spec
with doc
Unstructured
Doc
Unstructured
Doc
REST service
API spec
Other doc portal
API spec
with doc
Other doc portal
Unstructured
Doc
Other doc portal
Unstructured
Doc
REST service
API spec
Other doc portal
API spec
with doc
Other doc portal
Unstructured
Doc
Other doc portal
API spec
with doc
Other doc portal
Unstructured
Doc
Complete the Picture
Multi-version support
Localization
Different release schedules
Limited code access for writers
Our Goal?
● Unified automation pipeline for engineers
● Simple process and toolchain for writers
● One amazing API doc portal for customers
Step 2
Green light
Legwork
Friends of doc
The Journey
Action!
Step 3
Step 4
Step 1
Legwork
Executives
Developer
Marketing
Partnerships
● Engineering teams across the
company generate API specs
from code
● Writers and DocOps update
documentation in the API specs
● Developer marketing team
publishes the documentation to a
customer portal
API
Governance
Architecture
Strategy
Product A
Engineers
Product B
Engineers
Product C
Engineers
Product D
Engineers
Product E
Engineers
DocOps
Friends of Docs
Shared ownership of requirements across teams
High-level
requirementsStep 1
Action!
Technical
ProposalStep 2
Write User
Stories
Step 3
Move stories
to the right
backlog
Step 4
Track down
answers
Obstacles
Align
stakeholders
Secure
funding
Corral
technical
proposals
The Solution
REST service
developer.salesforce.com
API spec
API specs
with doc
API spec
with doc
Unstructured
Doc
Unstructured
Doc
REST service
API spec
Other doc portal
API spec
with doc
Other doc portal
Unstructured
Doc
Other doc portal
Unstructured
Doc
REST service
API spec
Other doc portal
API spec
with doc
Other doc portal
Unstructured
Doc
Other doc portal
API spec
with doc
Other doc portal
Unstructured
Doc
The Solution
API specs with
docs
Writers
Docs
Doc Contributions
Notifications
Raw API specs
developer.salesforce.com
REST services
Plug-and-play
solution
Doc has a seat
at the table
Go-to experts
for API docs
New
partnerships
Woohoo!
An Inside Look at a Large-scale Writer-driven REST API Doc Solution at Salesforce

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An Inside Look at a Large-scale Writer-driven REST API Doc Solution at Salesforce

  • 1. An Inside Look at a Large-scale Writer-driven REST API Doc Solution at Salesforce October 10, 2019 Kelsey Lambert, Lead Technical Writer, Salesforce Sejal Parikh, Product Owner, Developer-focused Content, Salesforce
  • 2. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Website. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
  • 4. Writers Executives, Product Managers, Marketers, Architects, Engineers... Meet the Players
  • 5. Enterprise REST API Metadata API Chatter REST API Bulk API Tooling API Streaming API UI API Einstein API Marketing Cloud API Commerce Cloud API IoT API What’s the Opportunity? Writers 175+ Writers 23+ REST APIS 10 Doc Portals 10 Authoring Toolchains
  • 6. Current State of Affairs REST service developer.salesforce.com API spec API specs with doc API spec with doc Unstructured Doc Unstructured Doc REST service API spec Other doc portal API spec with doc Other doc portal Unstructured Doc Other doc portal Unstructured Doc REST service API spec Other doc portal API spec with doc Other doc portal Unstructured Doc Other doc portal API spec with doc Other doc portal Unstructured Doc
  • 7. Complete the Picture Multi-version support Localization Different release schedules Limited code access for writers
  • 8. Our Goal? ● Unified automation pipeline for engineers ● Simple process and toolchain for writers ● One amazing API doc portal for customers
  • 9. Step 2 Green light Legwork Friends of doc The Journey Action! Step 3 Step 4 Step 1
  • 11. Executives Developer Marketing Partnerships ● Engineering teams across the company generate API specs from code ● Writers and DocOps update documentation in the API specs ● Developer marketing team publishes the documentation to a customer portal API Governance Architecture Strategy Product A Engineers Product B Engineers Product C Engineers Product D Engineers Product E Engineers DocOps Friends of Docs Shared ownership of requirements across teams
  • 12. High-level requirementsStep 1 Action! Technical ProposalStep 2 Write User Stories Step 3 Move stories to the right backlog Step 4
  • 14. The Solution REST service developer.salesforce.com API spec API specs with doc API spec with doc Unstructured Doc Unstructured Doc REST service API spec Other doc portal API spec with doc Other doc portal Unstructured Doc Other doc portal Unstructured Doc REST service API spec Other doc portal API spec with doc Other doc portal Unstructured Doc Other doc portal API spec with doc Other doc portal Unstructured Doc
  • 15. The Solution API specs with docs Writers Docs Doc Contributions Notifications Raw API specs developer.salesforce.com REST services
  • 16. Plug-and-play solution Doc has a seat at the table Go-to experts for API docs New partnerships Woohoo!