SlideShare a Scribd company logo
AN INTRODUCTION
TO
DECISION TREES:
widely used quantitative technique
to make decision
Duration: 30 minutes
Presented by
Fahim Muntaha
Objective/ Learning Outcome
• To have a clear idea about decision tree
• How to use this tool in making quantitative
decisions
• Impacts of these decisions in real life
Content
• Define Decision Tree
• Steps to make decision trees
• Limitations of Decision Tree
• Advantage of decision tree
A-5
The Decision-Making Process
Problem Decision
Quantitative Analysis
Logic
Historical Data
Marketing Research
Scientific Analysis
Modeling
Qualitative Analysis
Emotions
Intuition
Personal Experience
and Motivation
Rumors
Quantitative Decision Making Tools:
• Decision Trees,
• Payback Analysis &
• Simulations
What is a Decision Tree?
• A Visual Representation of Choices,
Consequences, Probabilities, and
Opportunities.
• A Way of Breaking Down Complicated
Situations Down to Easier-to-Understand
Scenarios.
• By applying
- Logic
- Likely Outcome
- Quantitative decision
Decision Tree
Notation Used in Decision Trees
• A box is used to show a choice that the
manager has to make. (Decision Node)
• A circle is used to show that a probability
outcome will occur. (Chance Node)
• Lines connect outcomes to their choice
or probability outcome.
• Terminal nodes - represented by triangles (optional)
Easy Example
• A Decision Tree with two choices.
Go to Graduate School to
get my master in CS.
Go to Work “in the Real
World”
Example Decision Tree
Decision
node
Chance
node Event 1
Event 2
Event 3
Decision Trees
 Solving the tree involves pruning all but the
best decisions at decision nodes, and finding
expected values of all possible states of
nature at chance nodes
 Works like a flow chart
 All paths - mutually exclusive
Mary’s Factory
Mary is the CEO of a gadget factory.
She is wondering whether or not it is a good idea to expand
her factory this year. The cost to expand her factory is $1.5M.
If she expands the factory, she expects to receive $6M if
economy is good and people continue to buy lots of gadgets,
and $2M if economy is bad.
If she does nothing and the economy stays good she expects
$3M in revenue; while only $1M if the economy is bad.
She also assumes that there is a 40% chance of a good
economy and a 60% chance of a bad economy.
Decision Tree Example
Expand Factory
Cost = $1.5 M
Don’t Expand Factory
Cost = $0
40 % Chance of a Good Economy
Profit = $6M
60% Chance Bad Economy
Profit = $2M
Good Economy (40%)
Profit = $3M
Bad Economy (60%)
Profit = $1M
EVExpand = {.4(6) + .6(2)} – 1.5 = $2.1M
EVNo Expand = .4(3) + .6(1) = $1.8M
$2.1 > 1.8, therefore you should expand the factory
Steps are
A. Draw the Diagram
B. Use quantitative data
i. Payoff Table and Probability
ii. Decision under uncertainty
iii. Expected Return
iv. Expected value of perfect
information
Problem: Jenny Lind
Jenny Lind is a writer of romance novels.
A movie company and a TV network both
want exclusive rights to one of her more
popular works. If she signs with the
network, she will receive a single lump
sum, but if she signs with the movie
company, the amount she will receive
depends on the market response to her
movie. What should she do?
Step A: Jenny Lind Decision
Tree
Small Box Office
Medium Box Office
Large Box Office
Small Box Office
Medium Box Office
Large Box Office
Sign with Movie Co.
Sign with TV Network
Payouts and Probabilities
 Movie company Payouts
 Small box office - $200,000
 Medium box office - $1,000,000
 Large box office - $3,000,000
 TV Network Payout
 Flat rate - $900,000
 Probabilities
 P(Small Box Office) = 0.3
 P(Medium Box Office) = 0.6
 P(Large Box Office) = 0.1
Step B: Use Quantitative
Data in Decision Tree:
Payoff
Small Box Office
Medium Box Office
Large Box Office
Small Box Office
Medium Box Office
Large Box Office
Sign with Movie Co.
Sign with TV Network
$200,000
$1,000,000
$3,000,000
$900,000
$900,000
$900,000
A-19
ii. Decision Making Under
Uncertainty - Criteria
 Maximax - Choose alternative that
maximizes the maximum outcome for
every alternative (Optimistic criterion).
 Maximin - Choose alternative that
maximizes the minimum outcome for
every alternative (Pessimistic criterion).
 Expected Value - Choose alternative with
the highest expected value.
Jenny Lind Decision Tree
Small Box Office
Medium Box Office
Large Box Office
Small Box Office
Medium Box Office
Large Box Office
Sign with Movie Co.
Sign with TV Network
$200,000
$1,000,000
$3,000,000
$900,000
$900,000
$900,000
.3
.6
.1
.3
.6
.1
ER
?
ER
?
ER
?
Probability of payoff
Decision
s
States of Nature Probability of payoff
Small
Box
Office
Medium
Box
Office
Large
Box
Office
Small
Box
Office
Medium
Box
Office
Large
Box
Office
Sign with
Movie
Company
$200,00
0
$1,000,00
0
$3,000,00
0
200,000 X
0.3 =
60,000
1,000,000
X0.6=
600,000
3000,000
X0.1 =
300,000
Sign with
TV
Network
$900,00
0
$900,000 $900,000
900,000X
0.3 =
270,000
900,000X
0.6 =
540,000
900,000X
0.1 =
90,000
Prior
Probabilit
ies
0.3 0.6 0.1
A-22
Expected Value Equation
Probability of payoffEV A V P V
V P V V P V V P V
i i
i
i
N N
( ( )
( ) ( ) ( )
) =
=
 *
= * + * + + *
1
1 1 2 2
Number of states of nature
Value of Payoff
Alternative i
...
N
iii. Expected Return Criteria
EVmovie=0.3(200,000)+0.6(1,000,000)+0.1(3,000,000)
= $960,000 = EVBest
EVtv =0.3(900,000)+0.6(900,000)+0.1(900,000)
= $900,000
Select alternative with largest expected value
(EV).
Therefore, using this criteria, Jenny should select the
movie contract.
Jenny Lind Decision Tree - Solved
Small Box Office
Medium Box Office
Large Box Office
Small Box Office
Medium Box Office
Large Box Office
Sign with Movie Co.
Sign with TV Network
$200,000
$1,000,000
$3,000,000
$900,000
$900,000
$900,000
.3
.6
.1
.3
.6
.1
ER
900,000
ER
960,000
ER
960,000
Something to Remember
Jenny’s decision is only going to be made one
time, and she will earn either $200,000,
$1,000,000 or $3,000,000 if she signs the movie
contract, not the calculated EV of $960,000!!
Nevertheless, this amount is useful for decision-
making, as it will maximize Jenny’s expected
returns in the long run if she continues to use this
approach.
A-26
iv. Expected Value of Perfect
Information (EVPI)
 EVPI places an upper bound on what
one would pay for additional information.
EVPI is the maximum you should pay to
learn the future.
 EVPI is the expected value under
certainty (EVUC) minus the maximum
EV.
EVPI = EVUC - maximum EV
Expected Value of Perfect Information
(EVPI)
What is the most that Jenny should
be willing to pay to learn what the size
of the box office will be before she
decides with whom to sign?
EVPI Calculation
EVwPI (or EVc)
=0.3(900,000)+0.6(1,000,000)+0.1(3,000,000) = $1,170,000
EVBest (calculated to be EVMovie from the previous page)
=0.3(200,000)+0.6(1,000,000)+0.1(3,000,000) = $960,000
EVPI = $1,170,000 - $960,000 = $210,000
Therefore, Jenny would be willing to spend up to
$210,000 to learn additional information before
making a decision.
Jenny Lind Decision Tree
Small Box Office
Medium Box Office
Large Box Office
Small Box Office
Medium Box Office
Large Box Office
Sign with Movie Co.
Sign with TV Network
$200,000
$1,000,000
$3,000,000
$900,000
$900,000
$900,000
Jenny Lind Decision Tree - Solved
Small Box Office
Medium Box Office
Large Box Office
Small Box Office
Medium Box Office
Large Box Office
Sign with Movie Co.
Sign with TV Network
$200,000
$1,000,000
$3,000,000
$900,000
$900,000
$900,000
.3
.6
.1
.3
.6
.1
ER
900,000
ER
960,000
ER
960,000
Using Decision Trees
 Scientific analysis to decision making
 visual aids to structure
 solve sequential decision problems
 Especially beneficial when the complexity of the
problem grows
 Useful for operational decision making
 Encourage clear thinking and planning
Decision Tree Limitations
 local optimal solution not global optimal solution
 Possibility of duplication with the same sub-tree
on different paths
 Possibility of spurious relationships
Thanks

More Related Content

What's hot (20)

DOCX
THE MAIN DIFFERENCE BETWEEN JOB COSTING AND PROCESS COSTING IS THAT IN JOB CO...
Hardik Shah
 
PDF
Decision tree
R A Akerkar
 
PPTX
Decision theory
Surekha98
 
PPT
Statistical Decision Theory
Hemn Blbas
 
PPT
Decision theory
PANKAJ PANDEY
 
PPTX
unbalanced transportation problem
Madurai Kamaraj University
 
PPTX
Bayes Theorem
sabareeshbabu
 
PPTX
Central limit theorem
Vijeesh Soman
 
PPTX
Theory of estimation
Tech_MX
 
PPTX
Decision making under uncertaionity
Suresh Thengumpallil
 
PPT
Business statistics (Basics)
AhmedToheed3
 
PPTX
Linear Programming
Pulchowk Campus
 
PPTX
Models of Operations Research is addressed
Sundar B N
 
PPTX
Weighted index numbers
Nadeem Uddin
 
PPTX
LEAST COST METHOD
VishalHotchandani2
 
PPTX
Dependence Techniques
Hasnain Khan
 
PDF
Business Analytics and Decision Making
Excel Strategies LLC
 
PDF
Unit.3. duality and sensetivity analisis
DagnaygebawGoshme
 
PDF
Decision Theory Lecture Notes.pdf
Dr. Tushar J Bhatt
 
PPTX
DECISION THEORY WITH EXAMPLE
Anasuya Barik
 
THE MAIN DIFFERENCE BETWEEN JOB COSTING AND PROCESS COSTING IS THAT IN JOB CO...
Hardik Shah
 
Decision tree
R A Akerkar
 
Decision theory
Surekha98
 
Statistical Decision Theory
Hemn Blbas
 
Decision theory
PANKAJ PANDEY
 
unbalanced transportation problem
Madurai Kamaraj University
 
Bayes Theorem
sabareeshbabu
 
Central limit theorem
Vijeesh Soman
 
Theory of estimation
Tech_MX
 
Decision making under uncertaionity
Suresh Thengumpallil
 
Business statistics (Basics)
AhmedToheed3
 
Linear Programming
Pulchowk Campus
 
Models of Operations Research is addressed
Sundar B N
 
Weighted index numbers
Nadeem Uddin
 
LEAST COST METHOD
VishalHotchandani2
 
Dependence Techniques
Hasnain Khan
 
Business Analytics and Decision Making
Excel Strategies LLC
 
Unit.3. duality and sensetivity analisis
DagnaygebawGoshme
 
Decision Theory Lecture Notes.pdf
Dr. Tushar J Bhatt
 
DECISION THEORY WITH EXAMPLE
Anasuya Barik
 

Similar to An introduction to decision trees (20)

PPT
236465774-Decision-Tree for project start.ppt
ssuser9ccf73
 
PPTX
Decision theory
Aditya Mahagaonkar
 
PPTX
Decision tree
asna akhtar
 
PPT
ch.7 Decision theory and decision maker .ppt
drmabdelnaby2060
 
PDF
Heizer om10 mod_a
ryaekle
 
PPT
APPLICATIONS decision making APPLICATIONS .ppt
drmabdelnaby2060
 
PDF
Decision theory & decisiontrees
rabindrakumar111082
 
PPTX
Decision tree in decision analysis
Dr.ammara khakwani
 
PPTX
Decision Tree Analysis
Anand Arora
 
PPTX
Decision Tree- M.B.A -DecSci
Lesly Lising
 
PDF
Decision analysis- OR- Dr. Mohamed Sameh .pdf
DinaSaad22
 
PDF
decision tree analysis Er. S Sood
shart sood
 
PPTX
Decision Theory
kzoe1996
 
PPTX
Decision Trees
Ashiq Pm
 
PPT
modA.ppt operation management slide for business
MHammadMasood
 
PPTX
83 learningdecisiontree
tahseen shaikh
 
PPTX
Operational Research
AnkitUpadhyay135
 
PPT
Decision analysis
Lili Fajri Dailimi
 
PPT
12502.ppt
SnunkhaemEcharoj
 
PPT
Data Mining
Garima Singh
 
236465774-Decision-Tree for project start.ppt
ssuser9ccf73
 
Decision theory
Aditya Mahagaonkar
 
Decision tree
asna akhtar
 
ch.7 Decision theory and decision maker .ppt
drmabdelnaby2060
 
Heizer om10 mod_a
ryaekle
 
APPLICATIONS decision making APPLICATIONS .ppt
drmabdelnaby2060
 
Decision theory & decisiontrees
rabindrakumar111082
 
Decision tree in decision analysis
Dr.ammara khakwani
 
Decision Tree Analysis
Anand Arora
 
Decision Tree- M.B.A -DecSci
Lesly Lising
 
Decision analysis- OR- Dr. Mohamed Sameh .pdf
DinaSaad22
 
decision tree analysis Er. S Sood
shart sood
 
Decision Theory
kzoe1996
 
Decision Trees
Ashiq Pm
 
modA.ppt operation management slide for business
MHammadMasood
 
83 learningdecisiontree
tahseen shaikh
 
Operational Research
AnkitUpadhyay135
 
Decision analysis
Lili Fajri Dailimi
 
12502.ppt
SnunkhaemEcharoj
 
Data Mining
Garima Singh
 
Ad

More from Fahim Muntaha (13)

PPTX
Journal ledger and trial balance
Fahim Muntaha
 
PPTX
Time Value of Money
Fahim Muntaha
 
PPTX
What do we know about IMC
Fahim Muntaha
 
PPT
integratedmarketingcampaignstinhat 110322125641-phpapp01
Fahim Muntaha
 
PPTX
Management, managerial tasks and skills
Fahim Muntaha
 
PPTX
Positioning
Fahim Muntaha
 
PPT
Segmentation and targeting
Fahim Muntaha
 
PPT
Business Market
Fahim Muntaha
 
PPT
Consumer market
Fahim Muntaha
 
PPT
Channeldifferentiationimagedifferentiation 130213052840-phpapp01
Fahim Muntaha
 
PPT
Chapter 1 lecture1
Fahim Muntaha
 
PPT
Marketing plan
Fahim Muntaha
 
PPT
Kotler mm 14e_02_ippt
Fahim Muntaha
 
Journal ledger and trial balance
Fahim Muntaha
 
Time Value of Money
Fahim Muntaha
 
What do we know about IMC
Fahim Muntaha
 
integratedmarketingcampaignstinhat 110322125641-phpapp01
Fahim Muntaha
 
Management, managerial tasks and skills
Fahim Muntaha
 
Positioning
Fahim Muntaha
 
Segmentation and targeting
Fahim Muntaha
 
Business Market
Fahim Muntaha
 
Consumer market
Fahim Muntaha
 
Channeldifferentiationimagedifferentiation 130213052840-phpapp01
Fahim Muntaha
 
Chapter 1 lecture1
Fahim Muntaha
 
Marketing plan
Fahim Muntaha
 
Kotler mm 14e_02_ippt
Fahim Muntaha
 
Ad

Recently uploaded (20)

PDF
Dr. Enrique Segura Ense Group - A Philanthropist And Entrepreneur
Dr. Enrique Segura Ense Group
 
PDF
Concept topology- Architectural Build Design.pdf
Brij Consulting, LLC
 
PPTX
Business Trendsjobsand careerr 2025.pptx
sahatanmay391
 
PDF
Importance of Timely Renewal of Legal Entity Identifiers.pdf
MNS Credit Management Group Pvt. Ltd.
 
PDF
Raman Bhaumik - A Passion For Service
Raman Bhaumik
 
PDF
Leadership Advisory & Branding powered by MECE, SCQA & 3P framework.pdf
Vipin Srivastava
 
PDF
Securiport - A Global Leader
Securiport
 
PDF
What is the Use of Six Flowers Oil Perfume?
Babalaj Eventures
 
PDF
Redefining Punjab’s Growth Story_ Mohit Bansal and the Human-Centric Vision o...
Mohit Bansal GMI
 
PPTX
Why-Your-BPO-Startup-Must-Track-Attrition-from-Day-One.pptx.pptx
Orage technologies
 
PPTX
Master and Business Administration II Next MBA
RobertoOrellana44
 
PPTX
epi editorial commitee meeting presentation
MIPLM
 
PPTX
DECODING AI AGENTS AND WORKFLOW AUTOMATION FOR MODERN RECRUITMENT
José Kadlec
 
PDF
15 Essential Cloud Podcasts Every Tech Professional Should Know in 2025
Amnic
 
PDF
MSOL's corporate profile materials_______
Management Soluions co.,ltd.
 
PDF
NewBase 07 July 2025 Energy News issue - 1800 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
PPT
Financial Management - All Slides.ppt.pdf
HeangLaisiv1
 
PPTX
The Art of Customer Journey Optimization: Crafting Seamless Experiences
RUPAL AGARWAL
 
PDF
Buy Boys Long Sleeve T-shirts at Port 213
Port 213
 
PDF
How to Make Your Pre Seed Startup Grant Fundable
ideatoipo
 
Dr. Enrique Segura Ense Group - A Philanthropist And Entrepreneur
Dr. Enrique Segura Ense Group
 
Concept topology- Architectural Build Design.pdf
Brij Consulting, LLC
 
Business Trendsjobsand careerr 2025.pptx
sahatanmay391
 
Importance of Timely Renewal of Legal Entity Identifiers.pdf
MNS Credit Management Group Pvt. Ltd.
 
Raman Bhaumik - A Passion For Service
Raman Bhaumik
 
Leadership Advisory & Branding powered by MECE, SCQA & 3P framework.pdf
Vipin Srivastava
 
Securiport - A Global Leader
Securiport
 
What is the Use of Six Flowers Oil Perfume?
Babalaj Eventures
 
Redefining Punjab’s Growth Story_ Mohit Bansal and the Human-Centric Vision o...
Mohit Bansal GMI
 
Why-Your-BPO-Startup-Must-Track-Attrition-from-Day-One.pptx.pptx
Orage technologies
 
Master and Business Administration II Next MBA
RobertoOrellana44
 
epi editorial commitee meeting presentation
MIPLM
 
DECODING AI AGENTS AND WORKFLOW AUTOMATION FOR MODERN RECRUITMENT
José Kadlec
 
15 Essential Cloud Podcasts Every Tech Professional Should Know in 2025
Amnic
 
MSOL's corporate profile materials_______
Management Soluions co.,ltd.
 
NewBase 07 July 2025 Energy News issue - 1800 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
Financial Management - All Slides.ppt.pdf
HeangLaisiv1
 
The Art of Customer Journey Optimization: Crafting Seamless Experiences
RUPAL AGARWAL
 
Buy Boys Long Sleeve T-shirts at Port 213
Port 213
 
How to Make Your Pre Seed Startup Grant Fundable
ideatoipo
 

An introduction to decision trees

  • 1. AN INTRODUCTION TO DECISION TREES: widely used quantitative technique to make decision
  • 3. Objective/ Learning Outcome • To have a clear idea about decision tree • How to use this tool in making quantitative decisions • Impacts of these decisions in real life
  • 4. Content • Define Decision Tree • Steps to make decision trees • Limitations of Decision Tree • Advantage of decision tree
  • 5. A-5 The Decision-Making Process Problem Decision Quantitative Analysis Logic Historical Data Marketing Research Scientific Analysis Modeling Qualitative Analysis Emotions Intuition Personal Experience and Motivation Rumors
  • 6. Quantitative Decision Making Tools: • Decision Trees, • Payback Analysis & • Simulations
  • 7. What is a Decision Tree? • A Visual Representation of Choices, Consequences, Probabilities, and Opportunities. • A Way of Breaking Down Complicated Situations Down to Easier-to-Understand Scenarios. • By applying - Logic - Likely Outcome - Quantitative decision Decision Tree
  • 8. Notation Used in Decision Trees • A box is used to show a choice that the manager has to make. (Decision Node) • A circle is used to show that a probability outcome will occur. (Chance Node) • Lines connect outcomes to their choice or probability outcome. • Terminal nodes - represented by triangles (optional)
  • 9. Easy Example • A Decision Tree with two choices. Go to Graduate School to get my master in CS. Go to Work “in the Real World”
  • 11. Decision Trees  Solving the tree involves pruning all but the best decisions at decision nodes, and finding expected values of all possible states of nature at chance nodes  Works like a flow chart  All paths - mutually exclusive
  • 12. Mary’s Factory Mary is the CEO of a gadget factory. She is wondering whether or not it is a good idea to expand her factory this year. The cost to expand her factory is $1.5M. If she expands the factory, she expects to receive $6M if economy is good and people continue to buy lots of gadgets, and $2M if economy is bad. If she does nothing and the economy stays good she expects $3M in revenue; while only $1M if the economy is bad. She also assumes that there is a 40% chance of a good economy and a 60% chance of a bad economy.
  • 13. Decision Tree Example Expand Factory Cost = $1.5 M Don’t Expand Factory Cost = $0 40 % Chance of a Good Economy Profit = $6M 60% Chance Bad Economy Profit = $2M Good Economy (40%) Profit = $3M Bad Economy (60%) Profit = $1M EVExpand = {.4(6) + .6(2)} – 1.5 = $2.1M EVNo Expand = .4(3) + .6(1) = $1.8M $2.1 > 1.8, therefore you should expand the factory
  • 14. Steps are A. Draw the Diagram B. Use quantitative data i. Payoff Table and Probability ii. Decision under uncertainty iii. Expected Return iv. Expected value of perfect information
  • 15. Problem: Jenny Lind Jenny Lind is a writer of romance novels. A movie company and a TV network both want exclusive rights to one of her more popular works. If she signs with the network, she will receive a single lump sum, but if she signs with the movie company, the amount she will receive depends on the market response to her movie. What should she do?
  • 16. Step A: Jenny Lind Decision Tree Small Box Office Medium Box Office Large Box Office Small Box Office Medium Box Office Large Box Office Sign with Movie Co. Sign with TV Network
  • 17. Payouts and Probabilities  Movie company Payouts  Small box office - $200,000  Medium box office - $1,000,000  Large box office - $3,000,000  TV Network Payout  Flat rate - $900,000  Probabilities  P(Small Box Office) = 0.3  P(Medium Box Office) = 0.6  P(Large Box Office) = 0.1
  • 18. Step B: Use Quantitative Data in Decision Tree: Payoff Small Box Office Medium Box Office Large Box Office Small Box Office Medium Box Office Large Box Office Sign with Movie Co. Sign with TV Network $200,000 $1,000,000 $3,000,000 $900,000 $900,000 $900,000
  • 19. A-19 ii. Decision Making Under Uncertainty - Criteria  Maximax - Choose alternative that maximizes the maximum outcome for every alternative (Optimistic criterion).  Maximin - Choose alternative that maximizes the minimum outcome for every alternative (Pessimistic criterion).  Expected Value - Choose alternative with the highest expected value.
  • 20. Jenny Lind Decision Tree Small Box Office Medium Box Office Large Box Office Small Box Office Medium Box Office Large Box Office Sign with Movie Co. Sign with TV Network $200,000 $1,000,000 $3,000,000 $900,000 $900,000 $900,000 .3 .6 .1 .3 .6 .1 ER ? ER ? ER ?
  • 21. Probability of payoff Decision s States of Nature Probability of payoff Small Box Office Medium Box Office Large Box Office Small Box Office Medium Box Office Large Box Office Sign with Movie Company $200,00 0 $1,000,00 0 $3,000,00 0 200,000 X 0.3 = 60,000 1,000,000 X0.6= 600,000 3000,000 X0.1 = 300,000 Sign with TV Network $900,00 0 $900,000 $900,000 900,000X 0.3 = 270,000 900,000X 0.6 = 540,000 900,000X 0.1 = 90,000 Prior Probabilit ies 0.3 0.6 0.1
  • 22. A-22 Expected Value Equation Probability of payoffEV A V P V V P V V P V V P V i i i i N N ( ( ) ( ) ( ) ( ) ) = =  * = * + * + + * 1 1 1 2 2 Number of states of nature Value of Payoff Alternative i ... N
  • 23. iii. Expected Return Criteria EVmovie=0.3(200,000)+0.6(1,000,000)+0.1(3,000,000) = $960,000 = EVBest EVtv =0.3(900,000)+0.6(900,000)+0.1(900,000) = $900,000 Select alternative with largest expected value (EV). Therefore, using this criteria, Jenny should select the movie contract.
  • 24. Jenny Lind Decision Tree - Solved Small Box Office Medium Box Office Large Box Office Small Box Office Medium Box Office Large Box Office Sign with Movie Co. Sign with TV Network $200,000 $1,000,000 $3,000,000 $900,000 $900,000 $900,000 .3 .6 .1 .3 .6 .1 ER 900,000 ER 960,000 ER 960,000
  • 25. Something to Remember Jenny’s decision is only going to be made one time, and she will earn either $200,000, $1,000,000 or $3,000,000 if she signs the movie contract, not the calculated EV of $960,000!! Nevertheless, this amount is useful for decision- making, as it will maximize Jenny’s expected returns in the long run if she continues to use this approach.
  • 26. A-26 iv. Expected Value of Perfect Information (EVPI)  EVPI places an upper bound on what one would pay for additional information. EVPI is the maximum you should pay to learn the future.  EVPI is the expected value under certainty (EVUC) minus the maximum EV. EVPI = EVUC - maximum EV
  • 27. Expected Value of Perfect Information (EVPI) What is the most that Jenny should be willing to pay to learn what the size of the box office will be before she decides with whom to sign?
  • 28. EVPI Calculation EVwPI (or EVc) =0.3(900,000)+0.6(1,000,000)+0.1(3,000,000) = $1,170,000 EVBest (calculated to be EVMovie from the previous page) =0.3(200,000)+0.6(1,000,000)+0.1(3,000,000) = $960,000 EVPI = $1,170,000 - $960,000 = $210,000 Therefore, Jenny would be willing to spend up to $210,000 to learn additional information before making a decision.
  • 29. Jenny Lind Decision Tree Small Box Office Medium Box Office Large Box Office Small Box Office Medium Box Office Large Box Office Sign with Movie Co. Sign with TV Network $200,000 $1,000,000 $3,000,000 $900,000 $900,000 $900,000
  • 30. Jenny Lind Decision Tree - Solved Small Box Office Medium Box Office Large Box Office Small Box Office Medium Box Office Large Box Office Sign with Movie Co. Sign with TV Network $200,000 $1,000,000 $3,000,000 $900,000 $900,000 $900,000 .3 .6 .1 .3 .6 .1 ER 900,000 ER 960,000 ER 960,000
  • 31. Using Decision Trees  Scientific analysis to decision making  visual aids to structure  solve sequential decision problems  Especially beneficial when the complexity of the problem grows  Useful for operational decision making  Encourage clear thinking and planning
  • 32. Decision Tree Limitations  local optimal solution not global optimal solution  Possibility of duplication with the same sub-tree on different paths  Possibility of spurious relationships