An Introduction to Deep Linking and App Indexing Codelab
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The document introduces deep linking and app indexing, emphasizing the potential of increasing user engagement with mobile apps through effective implementation. It outlines steps for app developers to add deep link support, verify their websites, and utilize app indexing to re-engage and acquire users. Additionally, it provides resources and troubleshooting tips for app indexing implementation on Android apps.
An Introduction to Deep Linking and App Indexing Codelab
- 1. An introduction to deep linking and App Indexing codelab
- 2. We have tons of apps on our smartphones, but how many do we actually use?
- 3. US users have an average of 33 apps, but only engage with roughly ⅓ of them
- 5. Number of Web Hostnames 1991-2014
- 6. Number of Web Hostnames 1991-2014
- 7. Number of Web Hostnames 1991-2014
- 8. How can we, together, help users make the best of their day in this new mobile world?
- 9. Protocol Package ID • http • custom Scheme Host Path Unique single string address Anatomy of a deep link android-app://com.example/http/example.com/gizmos
- 10. Re-engage existing usersAcquire new users
- 11. Google helps drive app installs through Search results.
- 12. Drive usage and engagement through App Indexing.
- 13. App Indexing
- 14. Using app indexing to re- engage users: The Etsy app on Android was able to increase daily app traffic from referrals by 11.6%. https://developers.google.com/app-indexing/case-studies
- 15. Re-engage users in search completions with the App Indexing API
- 16. Get your app in the Index.
- 17. Re-engage existing usersAcquire new users
- 20. How to index your app (codelab) Add support for deep links in your Android app App calls to the App Indexing API Update sitemap or web pages with deep link info Verify your app against your site on your Google Play Developer Console 1 2 3 To run the codelab visit: 4 1. http://search-codelabs.appspot.com/codelabs/android-deep-linking 2. http://search-codelabs.appspot.com/codelabs/app-indexing 3. http://search-codelabs.appspot.com/codelabs/web-deep-linking
- 22. Step 1: Add deep link support to app Step 3: Publish app deep links Indexing App Indexing Step 2: Verify website
- 23. Step 3: Publish app deep links Indexing App Indexing Step 2: Verify website Step 1: Add deep link support to app HTTP or Custom scheme
- 24. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "http://example.com/gizmos” --> <data android:scheme="http" android:host="example.com" android:pathPrefix="/gizmos" /> </intent-filter> </activity> manifest.xml App Indexing
- 25. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "http://example.com/gizmos” --> <data android:scheme="http" android:host="example.com" android:pathPrefix="/gizmos" /> </intent-filter> </activity> manifest.xml App Indexing
- 26. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "example://gizmos” --> <data android:scheme="example" android:host="gizmos" /> </intent-filter> </activity> manifest.xml App Indexing
- 27. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "example://gizmos” --> <data android:scheme="example" android:host="gizmos" /> </intent-filter> </activity> manifest.xml App Indexing
- 28. @Override public void onCreate(Bundle savedInstanceState) { super.onCreate(savedInstanceState); setContentView(R.layout.main); Intent intent=getIntent(); String action=intent.getAction(); Uri data=intent.getData(); … Intent intentNext=new Intent(this, nextGizmosActivity.class); startActivity(intentNext); } GizmosActivity.java App Indexing
- 29. Step 1: Add deep link support to app Step 3: Publish app deep links Indexing App Indexing Step 2: Verify website
- 36. Step 1: Add deep link support to app Step 3: Publish app deep links Indexing App Indexing Shortcut! Step 2: Verify website
- 37. Step 1: Add deep link support to app Indexing App Indexing Step 2: Verify website Step 3: Publish app deep links Website markup Sitemap
- 38. <html> <head> ... ... </head> Example.com App Indexing <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” />
- 39. App Indexing <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” />
- 40. App Indexing <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” /> Means there’s another version of this document somewhere
- 41. Unique single string address App Indexing Means there’s another version of this document somewhere <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” />
- 42. <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” /> Unique single string address App Indexing Protocol
- 43. Unique single string address App Indexing <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” /> Protocol Package ID
- 44. Unique single string address App Indexing <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” /> Protocol Package ID • http • custom Scheme
- 45. Protocol Package ID • http • custom Scheme Host Path Unique single string address App Indexing <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” />
- 46. <?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://example.com/gizmos</loc> <xhtml:link rel="alternate" href="android-app://com.example/http/example.com/gizmos" /> </url> ... </urlset> sitemap.xml App Indexing
- 47. Step 1: Add deep link support to app Step 3: Publish app deep links Indexing App Indexing Step 2: Verify website
- 48. Step 1: Add deep link support to app Step 3: Publish app deep links Indexing App Indexing Step 2: Verify website Check for errors & status
- 55. Step 1: Add deep link support to app Step 3: Publish app deep links Indexing App Indexing Step 2: Verify website Check for errors & status
- 56. Troubleshooting App Indexing Read the blog post: http://googledevelopers.blogspot.com/2014/12/four-steps-to-supercharge- deep-linking.html Check out the FAQ: https://developers.google.com/app-indexing/faq If all else fails, try https://productforums.google.com/forum/#!forum/webmasters or http: //stackoverflow.com/questions/tagged/android-app-indexing 1 2 3