An Open Startup is an online platform called Open eStartup located at www.openestartup.com that aims to promote entrepreneurship and establish self-sustainable social enterprises. It connects entrepreneurs, investors, legal representatives, and business advisors and provides an interactive platform for communication at no cost. The first startup to join was Ekisaan, a portal for farmers, and the second was Altermediguide, which suggests alternative medicines at lower prices. Open eStartup officially launched on March 28, 2013 on Holi.