Analysing questionnaire

Analysing questionnaire

• 1.
  From this, we cansee that we had 27 female responses and 16 male responses. This means my total number of responses is 42. This is a perfect amount of feedback for Tinika and I, as we needed the right amount for the information to be valid. Moreover, we got quite an even number of boys and girls which allows us to analyse the data without having too much bias.
• 2.
  Most of thepeople who filled out this survey are between the ages of 0-17 and 18-24. This is the perfect age bracket for us to have the most results for. This is due to the fact that our target audience is aimed at males and females aged between 15-24. This allows us to collect a lot of data. In addition, the people in the age bracket of 0-17 were not younger than 15. I guaranteed this by asked people above the age of 15 to complete my survey. Moreover, I got year 12 students (16-17) to complete this survey, this meant that lots of people in that age bracket were those 2 ages.
• 3.
  We have learntfrom this question that not many people go to the cinema very often anymore with most of our responses being “a few times a year”. This now means that Tinika and I are going to have to create something that is so appealing and eye catching to create enigma codes and convince the audience to watch our film. This will help us appeal to a mass audience. One thing that is good to see, is that only one person selected “never” going to the cinema. This means that the tradition of going to the cinema hasn’t completely died out with all the new technology available and still gives Tinika and I, a chance to create a turn over and to appeal to an audience.
• 4.
  As you cansee from the results of my questionnaire, most people go to the cinema with their friends. This is perfect for our genre of film. This is due to the fact that this genre would be completely inappropriate for people below the age of 15. As 30/42 people said they go with their friends, the results look in favour of the genre we would like to do. Moreover, as every body who answered this questionnaire were over the age of 15, it allows us to see who our target audience is. As you can see, most people selected going to the cinema with their friends. This means we are appealing to more people of a similar age to the participants that answered our questionnaire.
• 5.
  As you cansee from this analysis of the questionnaire, the participants favourite genre of film was an action film. This is perfect for Tinika and I, as it will draw in a mass audience. The percentage of participants who selected action as their favourite was 61.9%. This means over half of our participants love action films. As Tinika and I weren’t initially working together, I did not include the genre of thriller on my questionnaire. I think I may do another questionnaire and print it off to collect the results from my peers to get a good idea of how much my target audience enjoys action/thriller films.
• 6.
  As you cansee from the results of the questionnaire, only 3 participants out of 42 selected action as their least favourite film. This is really good news for Tinika and I because it allows us to appeal to a mass audience quite easily. The least favourite is a western film with 16 votes. This still is not too bad, but our film genre is nothing like a western, so it benefits us again. As Tinika and I did not work together when I made this questionnaire, the genre of thriller is not on the questionnaire. The good news is that no participants that selected other listed thriller as their least favourite. This means we have a good chance at appealing to a mass audience. I might make another questionnaire and print it out to pass to my peers. This would include the hybrid of action/thriller. This would properly test how popular the genre is.
• 7.
  As you cansee, the most popular film genre that people have seen in the cinema is action. This is amazing news for Tinika and I. This allows us to make a film trailer that appeals to a mass audience. From these results, 29 out of 42 participants seeing an action film in the cinema in the last 6 months, it allows us to feel confident in appealing to a mass audience quite easily. As Tinika and I weren’t initially working together, I did not include the genre of thriller on my questionnaire. I think I may do another questionnaire and print it off to collect the results from my peers to get a good idea of how much my target audience enjoys action/thriller films. This would allow us to see if thriller films are as popular to go and see at the cinema
• 8.
  The results fromthis question are unanimous. Everybody who answered this questionnaire thought that trailers were beneficial to make the audience see the film at the cinema. This means that Tinika and I need to make our trailer appealing to our target audience. We should follow the codes and conventions of the genre of film that we are choosing. We also should include a lot of enigma codes. Enigma codes are effectively questions that an audience member has after watching a trailer. This allows our audience to be enticed and leaves them wanting answers to those questions.
• 9.
  This question hasa very mixed result, but I think that is very helpful to see and understand. 21 participants selected the option of cliff hangers. I think this is due to the fact it leaves the audience with enigma codes and entices them to watch the film. This then links in with the option of suspense. This has 20 participants selecting this option. This means is due to enigma codes again. One thing which I clearly forgot was the option of a story line. This surprised me that 7 out of 8 responses involved an answer about story line. This is clearly a key feature as the option was not even there and 8 participants thought of this feature. As all the features of the trailer were selected as engaging, Tinika and I will need to work hard to include most of those. As a lot of them apply to our genre, it will be easier to complete anyway. The one we won’t be able to complete is famous celebrities, but that is for obvious reasons.